The legend of rebirth

Chapter 527 Hype
This morning, in the Beacon Records office, a video conference was being held.

In his office in California, Ding Shaoyang talked with great eloquence while smoking a cigar:

"We must choose the best media platform and hire those writers who have no bottom line.

Hype, you have to play the most explosive hype.

We mainly focus on the Internet, and then choose the circulation of paper media, the minimum must be more than 500 million copies.

The Los Angeles Times, the New York Evening News, the Wall Street Financial News, Sohu, and Guge, give him everything that can be published.

There is a red and enlarged title on the homepage, and if you click it, there will be a long comment, and there must be video and audio.At the end of the article, I have to quote an ancient Chinese poem - count the romantic figures, and look at the present.

It has a Chinese flavor!

Mr. Song, how much budget do we need for such a hype? "

Song Yan pondered for a while: "I think it will cost 5000 million US dollars anyway."

"5000 million?" Ding Shaoyang shook his head, "It starts at [-] million US dollars, Ye Luo, don't frown, we don't discount it, it's a big deal, the [-] million is paid by our California branch.

You have to study the psychology of these foreign devils. In this era of global entertainment, if you can watch a big show, you will never watch a small show.

"Music Rescue" is a brand new program. No matter how much effort you put in, Ye Luo, no matter how good the quality is, it will be a dead end if you go head-to-head with "American Idol", which has a reputation of 14 years. US cable networks accounted for a small share.

But this time, Hanguan is going to be a judge of "American Idol", and you are a judge of "Music Rescue", what a hype.

We can compare you with Han Guan, two Chinese musicians, and invisibly compare "Music Salvation" and "American Idol" in major media. In this way, "Music Salvation" The specification level is raised.

Therefore, this media hype must be done, and don't feel bad about money. A petty TV station like NBC doesn't have much fancy, we can't just rely on them for publicity, we will do it ourselves. "

Song Yan nodded, and said to Ye Luo beside her, "I think what Lao Ding said makes sense."

Ye Luo smiled: "Then let's do it this way, Lao Yang invested [-] million US dollars, don't be too stingy, just throw [-] million US dollars and forget it.

For the media in the west of the United States, please contact me, Mr. Song, in the east, please work hard. "

"Okay." Ding Shaoyang and Song Yan agreed.

"However, in our publicity, don't just focus on the comparison between me and Hanguan." Ye Luo said to Song Yan, "Mr. Song, how long will it take for us to integrate Morgan Records' national music market? ?”

"About a week." Song Yan said, "This is very fast."

"That's good." Ye Luo said, "Then we must have a step-by-step approach to this propaganda work.

The first is the comparison between me and Hanguan. This is the first point of hype, which attracts the attention of Americans, and at the same time promotes the program "Music Salvation".

Well, after this news continues to be released and hyped for a week, when our national music market integration is completed, we will immediately release a batch of records for national marketing.

At that time, we can announce in the media that we have reached a strategic partnership with the parent record giant, Warner Records, and further reflect the advantages of our Beauty Records.

In this way, when "Music Rescue" officially starts production, our selection of materials will be wider, and the audience's expectations will be higher. "

"Well, that's right." Ding Shaoyang nodded.

"However, having said that, we must also be aware that this kind of news hype, no matter how powerful it is, is only a stepping stone." Ye Luo said, "At most, it is to attract some of the audience's attention, but the viewing habit is a kind of Very stubborn stuff.

If we want to change the viewing habits of American audiences, really make the ratings of "Music Salvation" close to that of "American Idol", and let the real big-name critics recognize our beauty company and "Music Salvation", we still need to use real Speak up. "

"Hey, I'm not worried about this at all." Ding Shaoyang smiled, "With you here, the last thing we need is real skills."

"You should also keep an eye on it." Ye Luo smiled, "Don't hold back the quality of the next batch of records."

"Don't worry about it." Ding Shaoyang said confidently, "I was not used to making English songs before, but after the last two months, it's ok, and it will only get better and better."

"I believe this." Ye Luo nodded, "Alright, let's go, the meeting is over."

After hanging up the video call with Lao Ding, Ye Luo said to Song Yan: "President Song, we need to hurry up here, time is actually very tight.

The program will be aired on September 20th, and the first episode of No.17 has to be handed over to NBC. We will finish recording No.12 at the latest, giving five days for post-production.

Therefore, your public opinion work must be carried out as soon as possible, so that the selection of materials for the program can be expanded.

I still don't feel at ease relying on the director alone to find someone. The singers I found in the previous pilot episode are still too bad overall. "

"Yes." Song Yan said with a smile, "You also sent me the sample of the pilot episode, and I was thinking that if Mo'er and I sang these, the effect would be much better."

"Then how can we compare?" Ye Luo shook his head, "You and Mo'er are already world-class singers. If you were at your level, how could you be so miserable."

"However, in the American singer circle, Crouching Tiger, Hidden Dragon is also an example. Isn't Chavez an example?" Song Yan said, "I believe that with the promotion of public opinion, there will always be gems in the rough."

"I hope so." Ye Luo said.

……

In fact, Ye Luo certainly wouldn't worry that the singer's absolute strength would slow down the show.

This kind of music reality show, as long as it reflects the contrast between before and after.

It's just that Ye Luo strives for perfection in music.The singers he currently chooses, except that Angel Boy is the first record to come to the United States, and the requirements for material selection should not be too high, other works are all striving to be performed by the most suitable singers.Only in this way can we not disgrace the classic songs from another world.

Even for the angel boy, the final effect has reached the standard in Ye Luo's mind.

But in the pilot episode, the three singers that Ye Luo decided to save in the end, the final performance of the live performance, although the overall effect is not bad, otherwise NBC would not approve it, but there is still some gap with the standard in Ye Luo's heart.

There is always a reason why a singer who does not mix well, it may be technical reasons, or other reasons.

What Ye Luo wanted to find were those singers whose careers were severely damaged due to other reasons, not technical problems.

Because of the singing skills, it is really difficult to improve in such a short period of doing the program, and the selection of the candidates are all professional singers, the skills have actually been finalized, but it is not as good as those draft singers who are like a blank sheet of paper, what you draw is what you draw.

After all, Ye Luo is not a fairy, he can only tailor the most suitable song for the singer, but the singer's own strength, he can't help it.

In this way, there are requirements for talent selection. The more professional singers know about this show, the more likely Ye Luo will find a good singer.

However, Ye Luo didn't need to think too much about the show these two days. There was still a week before the recording of the first episode would officially start.

Qin Shiyue's album has almost finished recording in the past few days, and the title song is "Hero".

Ye Luo wanted to take advantage of this week's free time to write another album as soon as possible, so that it could catch up with the release of the first batch of albums by Beauty Company in the US music market.

The first singer that Ye Luo thought of was Molo Chavez.This is the male number one in Ye Luo's hands. In terms of cycle, he is almost ready to release his second personal record.

However, Chavez was also considered ill-fated. Within three years of his wife's death, his father passed away again, and he is currently attending a funeral in Argentina.

Song Yan is also fine, but Mr. Song is very busy recently, if she is asked to spare time to record songs, Ye Luo is afraid that this girl will be sleepless and overworked again.

There was really no other way, so Ye Luo had no choice but to find a new singer, who had just been dug out a while ago.

This is a Caucasian female singer, her standard is slightly lower than that of the women around Ye Luo, but overall she is not bad and can be used.

A week later, Ye Luo finished creating this album, and all the work in his hands was cleared.

Starting tomorrow, the first issue of "Music Rescue" will be officially recorded.

(End of this chapter)