Chapter 151 Warm-up Promotion
No matter how bad Jiang Tiancheng's impression of Chu Xuan was, the cooperation that had already been agreed could not be rejected because of such a personal reason.Yunxi was very cooperative with Jiang Tiancheng who picked her up and sent her to and from the set, and she paid a lot of "price" after returning home to appease Jiang Tiancheng thoroughly. down.
Yun Xi, who was taking a break from her busy schedule, called Gu Mingzhen and asked her to rub her waist.It should be said that the assistants of JK Entertainment are of a high level, even the massage technique is comparable to that of professional masseurs.Under Gu Mingzhen's light and proper massage, Yunxi sighed comfortably.
"It's really hard work for you." Seeing Yunxi's exhausted appearance, Gu Mingzhen felt distressed in her heart.She kept massaging her hands, and said half comforting and half encouraging: "It's good to get through this period. Although the work is very hard now, it also means that you are on an upward trend! Come on, your Hard work will pay off."
Yun Xi responded, and slowly buried her head in her arms.
She was too embarrassed to tell the truth.For her, although this kind of intensive work is a bit tiring, it is not unacceptable.The main reason for her fatigue is that she spent too much energy on appeasing the 'clothed beast' at home...
It's been a really...so what!Yun Xi covered her face, unable to bear to think about how she spent the past few days.
Although the recording of the album's songs has almost been completed, and the MV is also in full swing, taking advantage of Yun Xi's awards and various big news a while ago, the heat has not dissipated, Yun Jingnan decided to take advantage of the album's official Before selling, use the resources in your hands to create momentum for Yunxi.
As the president of a record company, Yun Jingnan not only has high attainments in music, but also in company management, he is not inferior to others.For example, make rational use of various resources at hand.
Yunjingnan mobilized the elites of the operation team to design a plan for the promotion.They carefully selected two singles from Yunxi's new album and decided to use them to promote Yunxi.As for the choice of method, after thinking about it with a bunch of proposals in his hands, Yun Jingnan didn't adopt the most conventional advertising or let Yunxi participate in various activities to promote his new album.
First, it's too vulgar. Nine and a half out of ten singers who release new albums use this method to promote, and the remaining half just let the flow take its course.Following the crowd is not a clever technique, and it is difficult to stand out; secondly, Yunxi may not have so much time to participate in various activities. For business activities, it is fine not to participate. Once you start participating, it will be difficult to make a decision. The family that participated in this family was unhappy, and the family that participated in that family was also unhappy. They couldn't all go to participate. Yun Jingnan couldn't bear to let his precious daughter exhaust herself to cater to those people.But with her current qualifications, if she doesn't go, she might be called a big name.This is absolutely impossible.
After much deliberation, Yun Jingnan decided to release these two songs, and using his own resources, he handed over these two songs to audio-visual stores in major cities, and played them for free, using the audio-visual stores to make free music for himself. Publicity is also a warm-up for Yunxi's new album.
The styles of the two selected songs are exactly the opposite. One is brisk and the other is soothing. It can not only reflect Yunxi's superb singing skills, but also satisfy music fans with different tastes.Yun Jingnan repeatedly reviewed the warm-up publicity plan several times, and after finalizing the implementation plan, he couldn't wait to call his assistant and let him go to arrange the implementation.
On the first day of the warm-up plan, a young man wearing a peaked cap with headphones in his ears walked into a video store: "Boss, do you have any new albums recently?"
The boss glanced at the young man, and obviously recognized him as a regular customer, so he smiled apologetically: "Recently...it's really not..."
"Isn't it? Well, I'm tired of listening to those before. When I hear a note, I can play it from beginning to end in my mind. I don't need to listen to it at all. I still want to change my taste." The young man was a little disappointed, and asked again: "Then are there any more classic albums in stock?"
"No, I haven't replenished the stock recently, and it's not the first time you've come here. You bought almost all the albums that caught your eye in my store." The boss was obviously a little helpless. This young man is an avid music enthusiast. , I used to buy albums from this store, but this vision is extremely high. Basically, the albums in his store that caught his attention were bought. This high-quality album...how could it be so easy to appear.
"Okay..." The young man sighed, he didn't know how many albums he had bought here, he bought almost all of them that were not bad, and he just passed by today, so he came in with the idea of trying his luck Look, the result is not unexpected, but it is still disappointing.
Just as the young man raised his legs to leave, the music playing in the store suddenly changed to another song, and the young man retracted his legs that he had just stepped out, and his tone of voice suddenly rose a bit: "Boss! You are not being kind."
"Ah what? Why am I being unkind?" The boss was obviously at a loss, and didn't understand why the young man suddenly said such a sentence.Where is he not kind enough?
"Didn't you just say that there is no new album? Then what is this one playing now? I have never heard this one. If I have heard such a high-quality song, I will not be impressed." The young man was obviously played by the store. The background music was stopped, and he began to argue with the boss, his fingers involuntarily tapping to the rhythm of the music.
"Oh... You said this..." The boss breathed a sigh of relief, and finally understood why the young man said he was not kind: "I didn't lie to you, this song is one of the new album released by Fengyun Yuanyin Songs, right now, are still in the warm-up period, and they haven’t sold yet. Fengyun Yuanyin only gave us two songs to play, and if we want to buy an album, we have to make an appointment first.”
"reserve?"
"Yes, they only have singles now, and the album hasn't been finished yet, and they just released two songs temporarily to warm up. It can't be said that I'm not kind, and I didn't lie to you."
"Okay, then make an appointment for me. When the album comes out, you have to tell me."
"to make!"
The reaction of this young man is not an exception. The same thing happened in other video stores everywhere.From time to time, people are attracted by the singing in the audio-visual store and ask how to sell this album, but the reply they get is without exception, "It has not been officially released yet. If you want to buy it, please make an appointment first." Many people are in After listening to the whole song, I decisively made an appointment at the video store in advance.
Because of these two songs, there is an endless stream of people who come to the audio-visual store to inquire every day, which has attracted a lot of business to the audio-visual store. Many audio-visual store owners simply replaced the background music in their stores with these two songs. The song was played on a loop in order to attract more customers, and by the way, it also played a lot of advertisements for Yun Xi.
After Yunxi's fans received the news that Yunxi's new album was about to be released and the pre-sale had started, they also came to Fengyun Yuanyin's official website to start pre-ordering, for fear that they might be too late to make an appointment.After all, Yun Xi is releasing an album for the first time, and no one knows how many copies will be released. If the number is not large, it would be too tragic if she didn't buy it because she was late.
On the other hand, the staff of Fengyun Yuanyin was also really surprised after summarizing the reservation records of Yunxi's album.I thought it would be nice for a newcomer to release an album for the first time, with such an inconspicuous way of promotion, and not participating in commercial activities and media promotion. It would be good if someone bought it, but I didn’t expect that not only some people wanted to buy it, but also many people wanted to buy it .Although the data has not reached the point of being exaggerated, it is not much different from the album purchases of many famous singers.
What's more, this is only the number of reservations, and the actual number of sales will only be more than now.
Yunjingnan was very satisfied after learning the data of the number of reservations.As a newcomer, Yunxi's first album can get such a response, which is already very remarkable.Moreover, this is only the first step of my marketing strategy this time, and more is yet to come.With the help of Fengyun Yuanyin's experienced hands, it is hard to believe that Yunxi cannot be made famous in an instant.
"Very good, Yunxi has so many subscriptions, it means that her songs have been recognized by the public, so I will be able to operate better in the future. Keep in mind that the album will start to be produced, and the production volume will be done first. 50!" In the office, Yun Jingnan looked at the report in his hand, and said proudly to the assistant in front of him.
"This... Mr. Yun, 50, isn't it a bit too much?" The assistant obviously hesitated. 50, this production volume is not a small amount, even those kings and queens who are so popular in the music world, the volume of each album is only 70 million.Ordinary singers, even if they were given this specification for their albums, they wouldn't be able to eat them. There wouldn't be so many people buying them, and they ended up falling into their own hands.
"It's okay! Do as I said, just pay 50 yuan, this time it will definitely sell well, I know it." How could Yun Jingnan not understand the assistant's thinking, usually he would not do such a big risk Things, given such a large specification for an ordinary singer.Even if it is a popular singer, maybe it is only once in a while. For a newcomer like Yun Xi who has just come to the music scene, it is not bad to have normal specifications, but this time is an exception.
To open up such a large specification, Yunjingnan actually has its own ideas.Now that he has made this decision, he is confident that he will never smash his own brand.Although there is more or less selfishness in it, as the company's top decision-maker, he is willing!
(End of this chapter)
No matter how bad Jiang Tiancheng's impression of Chu Xuan was, the cooperation that had already been agreed could not be rejected because of such a personal reason.Yunxi was very cooperative with Jiang Tiancheng who picked her up and sent her to and from the set, and she paid a lot of "price" after returning home to appease Jiang Tiancheng thoroughly. down.
Yun Xi, who was taking a break from her busy schedule, called Gu Mingzhen and asked her to rub her waist.It should be said that the assistants of JK Entertainment are of a high level, even the massage technique is comparable to that of professional masseurs.Under Gu Mingzhen's light and proper massage, Yunxi sighed comfortably.
"It's really hard work for you." Seeing Yunxi's exhausted appearance, Gu Mingzhen felt distressed in her heart.She kept massaging her hands, and said half comforting and half encouraging: "It's good to get through this period. Although the work is very hard now, it also means that you are on an upward trend! Come on, your Hard work will pay off."
Yun Xi responded, and slowly buried her head in her arms.
She was too embarrassed to tell the truth.For her, although this kind of intensive work is a bit tiring, it is not unacceptable.The main reason for her fatigue is that she spent too much energy on appeasing the 'clothed beast' at home...
It's been a really...so what!Yun Xi covered her face, unable to bear to think about how she spent the past few days.
Although the recording of the album's songs has almost been completed, and the MV is also in full swing, taking advantage of Yun Xi's awards and various big news a while ago, the heat has not dissipated, Yun Jingnan decided to take advantage of the album's official Before selling, use the resources in your hands to create momentum for Yunxi.
As the president of a record company, Yun Jingnan not only has high attainments in music, but also in company management, he is not inferior to others.For example, make rational use of various resources at hand.
Yunjingnan mobilized the elites of the operation team to design a plan for the promotion.They carefully selected two singles from Yunxi's new album and decided to use them to promote Yunxi.As for the choice of method, after thinking about it with a bunch of proposals in his hands, Yun Jingnan didn't adopt the most conventional advertising or let Yunxi participate in various activities to promote his new album.
First, it's too vulgar. Nine and a half out of ten singers who release new albums use this method to promote, and the remaining half just let the flow take its course.Following the crowd is not a clever technique, and it is difficult to stand out; secondly, Yunxi may not have so much time to participate in various activities. For business activities, it is fine not to participate. Once you start participating, it will be difficult to make a decision. The family that participated in this family was unhappy, and the family that participated in that family was also unhappy. They couldn't all go to participate. Yun Jingnan couldn't bear to let his precious daughter exhaust herself to cater to those people.But with her current qualifications, if she doesn't go, she might be called a big name.This is absolutely impossible.
After much deliberation, Yun Jingnan decided to release these two songs, and using his own resources, he handed over these two songs to audio-visual stores in major cities, and played them for free, using the audio-visual stores to make free music for himself. Publicity is also a warm-up for Yunxi's new album.
The styles of the two selected songs are exactly the opposite. One is brisk and the other is soothing. It can not only reflect Yunxi's superb singing skills, but also satisfy music fans with different tastes.Yun Jingnan repeatedly reviewed the warm-up publicity plan several times, and after finalizing the implementation plan, he couldn't wait to call his assistant and let him go to arrange the implementation.
On the first day of the warm-up plan, a young man wearing a peaked cap with headphones in his ears walked into a video store: "Boss, do you have any new albums recently?"
The boss glanced at the young man, and obviously recognized him as a regular customer, so he smiled apologetically: "Recently...it's really not..."
"Isn't it? Well, I'm tired of listening to those before. When I hear a note, I can play it from beginning to end in my mind. I don't need to listen to it at all. I still want to change my taste." The young man was a little disappointed, and asked again: "Then are there any more classic albums in stock?"
"No, I haven't replenished the stock recently, and it's not the first time you've come here. You bought almost all the albums that caught your eye in my store." The boss was obviously a little helpless. This young man is an avid music enthusiast. , I used to buy albums from this store, but this vision is extremely high. Basically, the albums in his store that caught his attention were bought. This high-quality album...how could it be so easy to appear.
"Okay..." The young man sighed, he didn't know how many albums he had bought here, he bought almost all of them that were not bad, and he just passed by today, so he came in with the idea of trying his luck Look, the result is not unexpected, but it is still disappointing.
Just as the young man raised his legs to leave, the music playing in the store suddenly changed to another song, and the young man retracted his legs that he had just stepped out, and his tone of voice suddenly rose a bit: "Boss! You are not being kind."
"Ah what? Why am I being unkind?" The boss was obviously at a loss, and didn't understand why the young man suddenly said such a sentence.Where is he not kind enough?
"Didn't you just say that there is no new album? Then what is this one playing now? I have never heard this one. If I have heard such a high-quality song, I will not be impressed." The young man was obviously played by the store. The background music was stopped, and he began to argue with the boss, his fingers involuntarily tapping to the rhythm of the music.
"Oh... You said this..." The boss breathed a sigh of relief, and finally understood why the young man said he was not kind: "I didn't lie to you, this song is one of the new album released by Fengyun Yuanyin Songs, right now, are still in the warm-up period, and they haven’t sold yet. Fengyun Yuanyin only gave us two songs to play, and if we want to buy an album, we have to make an appointment first.”
"reserve?"
"Yes, they only have singles now, and the album hasn't been finished yet, and they just released two songs temporarily to warm up. It can't be said that I'm not kind, and I didn't lie to you."
"Okay, then make an appointment for me. When the album comes out, you have to tell me."
"to make!"
The reaction of this young man is not an exception. The same thing happened in other video stores everywhere.From time to time, people are attracted by the singing in the audio-visual store and ask how to sell this album, but the reply they get is without exception, "It has not been officially released yet. If you want to buy it, please make an appointment first." Many people are in After listening to the whole song, I decisively made an appointment at the video store in advance.
Because of these two songs, there is an endless stream of people who come to the audio-visual store to inquire every day, which has attracted a lot of business to the audio-visual store. Many audio-visual store owners simply replaced the background music in their stores with these two songs. The song was played on a loop in order to attract more customers, and by the way, it also played a lot of advertisements for Yun Xi.
After Yunxi's fans received the news that Yunxi's new album was about to be released and the pre-sale had started, they also came to Fengyun Yuanyin's official website to start pre-ordering, for fear that they might be too late to make an appointment.After all, Yun Xi is releasing an album for the first time, and no one knows how many copies will be released. If the number is not large, it would be too tragic if she didn't buy it because she was late.
On the other hand, the staff of Fengyun Yuanyin was also really surprised after summarizing the reservation records of Yunxi's album.I thought it would be nice for a newcomer to release an album for the first time, with such an inconspicuous way of promotion, and not participating in commercial activities and media promotion. It would be good if someone bought it, but I didn’t expect that not only some people wanted to buy it, but also many people wanted to buy it .Although the data has not reached the point of being exaggerated, it is not much different from the album purchases of many famous singers.
What's more, this is only the number of reservations, and the actual number of sales will only be more than now.
Yunjingnan was very satisfied after learning the data of the number of reservations.As a newcomer, Yunxi's first album can get such a response, which is already very remarkable.Moreover, this is only the first step of my marketing strategy this time, and more is yet to come.With the help of Fengyun Yuanyin's experienced hands, it is hard to believe that Yunxi cannot be made famous in an instant.
"Very good, Yunxi has so many subscriptions, it means that her songs have been recognized by the public, so I will be able to operate better in the future. Keep in mind that the album will start to be produced, and the production volume will be done first. 50!" In the office, Yun Jingnan looked at the report in his hand, and said proudly to the assistant in front of him.
"This... Mr. Yun, 50, isn't it a bit too much?" The assistant obviously hesitated. 50, this production volume is not a small amount, even those kings and queens who are so popular in the music world, the volume of each album is only 70 million.Ordinary singers, even if they were given this specification for their albums, they wouldn't be able to eat them. There wouldn't be so many people buying them, and they ended up falling into their own hands.
"It's okay! Do as I said, just pay 50 yuan, this time it will definitely sell well, I know it." How could Yun Jingnan not understand the assistant's thinking, usually he would not do such a big risk Things, given such a large specification for an ordinary singer.Even if it is a popular singer, maybe it is only once in a while. For a newcomer like Yun Xi who has just come to the music scene, it is not bad to have normal specifications, but this time is an exception.
To open up such a large specification, Yunjingnan actually has its own ideas.Now that he has made this decision, he is confident that he will never smash his own brand.Although there is more or less selfishness in it, as the company's top decision-maker, he is willing!
(End of this chapter)
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