Glamor Economics

Chapter 149

Chapter 19 Section 4 Vitality Index of Economic Subjects—Enterprise Prosperity Index

In 2008, affected by the global financial crisis, the topic that many people often talked about when they met was "the economic downturn..." The economic downturn will have a very profound impact on our confidence in life and behavior, and then affect development of the entire national economy.Enterprises are the main body of the national economy, and their prosperity index directly affects our living standards and economic development.So, what is the business climate index?
The business climate index, also known as the "Comprehensive Production and Operation Prosperity Index of the Enterprise", is compiled according to the judgment and expectation of entrepreneurs on the comprehensive production and operation of the company (usually the choice of "good", "average" and "poor") The index is used to comprehensively reflect the production and operation status of the enterprise.

Business climate surveys originated in Western countries, and have since been rapidly promoted and popularized around the world. Since August 1994, the National Bureau of Statistics began to conduct business climate surveys, mainly using the technical strength of information companies to carry out direct questionnaire surveys of industrial and construction companies.The nationwide business climate survey was formally carried out in the statistical system in 8, organized and implemented by the business survey teams at all levels of the National Bureau of Statistics.

The business climate index can reflect the comprehensive production and operation status of enterprises in various industries.For example, the national business climate index in the third quarter of 2004 was 127, which shows that the production and operation of Chinese enterprises have shown a steady and positive development momentum, and the micro-foundation for national economic growth has been strengthened.

The business climate survey is to conduct regular questionnaire surveys on some business leaders, and compile the business climate index according to their judgments and expectations on the business status and macroeconomic environment, so as to accurately and timely reflect the macroeconomic operation and business status, and forecast A survey and statistical method of the changing trend of economic development.It is a survey system for pre-statistics established to adapt to the new situation of the development of my country's socialist market economy and to learn from the experience of Western countries. It is a way to enhance the timeliness of statistical services, expand the scope of statistical services, and improve the quality of statistical services. new investigative work.

The specific situation of the production and operation of the enterprise directly affects the changes of the business climate index.For example, in the production and operation of enterprises, the sales prices of products continue to slump, and the order of enterprise products shrinks, etc., which will have a certain impact on the production and operation of enterprises in the next quarter and the first half of the second year, as well as the rapid growth of the national economy.

The business climate survey takes questionnaires as the survey form, mainly qualitative, supplemented by quantitative, combined qualitative and quantitative business climate indicators as the system, and takes the intention survey combining the judgment of the macroeconomic environment and micro business status of the enterprise as the content.Its information has high advancedness, objectivity, reliability and continuity, and it makes up for the shortcomings of traditional statistical methods in terms of time and index setting.

The scope of business climate survey covers: mining industry, manufacturing industry, production and supply of electricity, gas and water, construction industry, transportation, warehousing and postal industry, wholesale and retail industry, real estate industry, social service industry, information transmission, computer Service and software industry, accommodation and catering industry.

The survey objects are: all large-scale and above-mentioned enterprises within the scope of the above-mentioned survey and some selected small and medium-sized legal person enterprises and their responsible persons.

The business climate survey includes the following four aspects:

1.The basic situation of enterprises.

2.The judgment of the person in charge of the enterprise on the prosperity of the industry: including the judgment of the person in charge of the enterprise on the current prosperity of the industry, the forecast of the prosperity of the industry in the next period, etc.

3.The judgment of the person in charge of the enterprise on the prosperity of the enterprise's production and operation: including the judgment of the current period's production cost, total production and sales volume, price, inventory, capital, profit, employment, investment, and comprehensive production and operation of the enterprise, as well as the next period's prosperity expected.Because enterprises in different industries reflect different contents of the production and operation prosperity of the enterprise, the indicators set for different industries to reflect the production and operation prosperity of the enterprise are also different.

4.The judgment of the person in charge of the enterprise on the production and operation problems of the enterprise: including the current problems in the production and operation of the enterprise and the key judgments of production and operation, as well as the requirements of the enterprise to the government's economic management department.

There are generally three forms of expression of the prosperity index;

1.It is expressed in the form of positive and negative percentages, with 0 as the critical value of the prosperity index, and its numerical range is between -100% and 100%.

2.It is expressed in the form of positive and negative decimals, with 0 as the critical value of the prosperity index, and its numerical range is between -1 and 1.

3.It is expressed in the form of pure positive numbers, with 100 as the critical value of the prosperity index, and its value ranges from 0 to 200.

When the prosperity index is greater than the critical value, it indicates that the economic situation tends to rise or improve, and it is in a prosperous state; when the prosperity index is less than the critical value, it indicates that the economic situation tends to decline or deteriorate, and it is in a depressed state.

国家统计局2008年1月9日公布的数据显示，2008年四季度上市公司企业景气指数为106.2，分别比三季度和上年同期回落39.4和62.7。全国企业景气指数为107.0，比三季度回落21.6。上市公司企业景气指数下降幅度超过全国企业景气指数下降幅度。

[links to related words]

The prosperity index, also known as the prosperity degree, is an indicator that comprehensively reflects the state or development trend of a certain survey group or a certain social and economic phenomenon by processing and summarizing the qualitative indicators in the business climate survey through quantitative methods.

The Entrepreneur Confidence Index, also known as the macroeconomic prosperity index, is an index compiled according to the understanding, opinion, judgment and expectation of the person in charge of the enterprise on the external market environment and macro policies of the enterprise, and is used to comprehensively reflect the feelings of the person in charge of the enterprise on the macroeconomic environment. with confidence.

The enterprise prosperity index, also known as the enterprise comprehensive production and operation prosperity index, is an index compiled according to the judgment and expectation of the person in charge of the enterprise on the enterprise's comprehensive production and operation conditions, and is used to comprehensively reflect the production and operation conditions of the enterprise.

Other prosperity indexes are also called concrete index prosperity indexes, which generally consist of four words of prosperity index after the index name.For example, the prosperity index synthesized by product order index is called "product order prosperity index".

(End of this chapter)