Glamor Economics

Chapter 158

Chapter 20 Section 3 "Entrepreneur = Philanthropist" - Social Charity Fund

On May 2008, 5, Jet Li, the founder of the Jet Li One Foundation of the Red Cross Society of China, delivered a charity speech at the 29th Asia Society Annual Conference, calling on all mankind to pay attention to the disaster-stricken and needy groups. As long as everyone gives love, the world will will become better.

"I dream of building a platform that can show the love of the whole human being on this platform. It is a very simple idea, each person has one dollar per month, or each person has one hour per month. If we have a platform It is professional, transparent, and sustainable. If there are millions of people, or even tens of millions of people, on this platform, they donate a little bit from the bottom of their hearts. Together, we can change the earth. I will use my life and everything to take on the responsibility to create this kind of platform." Jet Li said.

Jet Li said that in 2008 he would not take on new films and concentrate on charity work. "The One Foundation has raised 7000 million yuan (up to now) for the earthquake-stricken areas in Sichuan. This is like a bomb. If we cannot use this money in the disaster-stricken areas in a scientific, rational, and orderly manner, it will explode at any time." Jet Li emphasized that the One Foundation is not an individual performer's action, but an entire team's action, and an NGO organization's action.

Celebrities do charity and have a natural appeal.In recent years, Jet Li, Jackie Chan, and Li Yapeng have set up charitable funds one after another to help disadvantaged groups in society and improve social welfare through their own efforts and appeal.

According to different natures, charitable foundations are divided into two forms: public fundraising and non-public fundraising.The form of charitable foundations of enterprises belongs to the latter, that is, foundations do not have the power to raise donations from the society.

In European and American countries where philanthropic funds are well developed, there is a popular saying of equality: "Entrepreneur = philanthropist".In recent years, some entrepreneurs have stepped forward to do charity, and Cao Dewang and Chen Guangbiao are some of the more representative figures.Let's look at a report about Chen Guangbiao.

One hundred yuan bills are tied into a bundle of 10 yuan, piled into thirteen rows like a mountain of money, and guarded by four golden shield guards with guns and live ammunition. In the lobby of the Jiangsu Branch of the Industrial and Commercial Bank of China, Chen Guangbiao, China's "first philanthropist", said that the cash in front of him is Donations were organized from 120 seven entrepreneurs and individuals in China. They organized a total of 3106 million yuan in cash. They wanted to put this money into [-] red envelopes before the Spring Festival and send them to Xinjiang, Tibet, Yunnan, and Guizhou , Sichuan and other areas in the hands of extremely poor households.

In the past, Chen Guangbiao, who used personal donations to highlight the public's attention, this time mobilized Chinese entrepreneurs and personal donations on a large scale.Chen Guangbiao said that Zheng Peng, chairman of Zhongmeng Century Xiamen Investment Co., Ltd., donated the most this time, donating 600 million yuan, and the least donated was a widowed old man in Nanjing, who donated more than ten yuan.He donated 200 million yuan himself.Chen Guangbiao, who has donated a total of 10 billion yuan and became the entrepreneur with the largest amount of donations in China, also notified the details of the company's donation of over 2009 million yuan in 500, "Please give me a little applause, charity needs applause, and my donation will definitely Everything is in place, and the media can monitor it.”

It is Chen Guangbiao's consistent style of high-profile charity and cash distribution. "I'm not afraid of being accused of 'showing', I just want to make this 'show' bigger, I hope more people will learn from me in 'showing', and drive more caring people to join in and give back to the society." He said.

When Chen Guangbiao received the "China Charity Outstanding Contribution Award", he made a proposal, hoping that the rich will contribute 20.00% of their wealth to help the poor every year: millionaires donate 20 yuan a year to support 200 households; multimillionaires donate 2000 million yuan a year , Subsidize [-] households; Billionaires donate [-] million annually to subsidize [-] households.

The benefits of charitable funds that have always been talked about by Western companies are not only "tax exemption", but also "soft advertising" that Western entrepreneurs call brands.In foreign countries, every entrepreneur has a concept: the corporate brand is not only the property of the enterprise, but also the public property of the society. On a larger scale, the brand will even become a symbol of a city, province, country, or an era.Therefore, many foreign entrepreneurs are very willing to invest in charitable funds to build a public welfare brand, so that the company's characteristic brand reflects the public welfare value, enhances affinity, and attracts consumers.Furthermore, within the enterprise, charitable foundations create activity funds through voluntary fundraising among employees, help employees in need, increase the cooperation and interaction of all employees, and help create a harmonious and pleasant corporate moral culture.

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The China Charity Federation was established in April 1994 as one of the largest non-profit organizations in China that support the most disadvantaged groups.The China Charity Federation carries forward the spirit of humanitarianism, promotes the traditional virtues of the Chinese nation in helping the poor, helps the unfortunate individuals and groups in need, and carries out various social relief work.

The history of the Red Cross Society of China can be traced back to 1904, when it was established at the end of the Qing Dynasty to rescue Chinese compatriots who were victims of the Russo-Japanese War. In 1912, the Red Cross Society of China officially became a member of the International Red Cross Society. In 1993, the National People's Congress enacted the Law of the People's Republic of China on the Red Cross Society, specifying that the Red Cross Society of China is a "social assistance organization engaged in humanitarian work", and its responsibilities have been expanded compared to before.

The Red Cross Society of China mainly performs the following duties: prepare for disaster relief; rescue the wounded, sick and other victims in natural disasters and emergencies; popularize health care and disease prevention knowledge, conduct primary health care training; participate in Blood transfusion and blood donation work, promoting voluntary blood donation; carrying out Red Cross youth activities; participating in international humanitarian rescue work, etc.

(End of this chapter)