Glamor Economics

Chapter 82

Chapter 11, Section 9 There is no misfortune, only inability to cooperate—Positive sum game

There is such a couple, the wife is paralyzed and the husband is deaf-mute. They look unfortunate to outsiders, but they live happily.For example, they are going to the town to buy some daily necessities. Since the husband can't speak, of course he is not sociable, so when he goes shopping in the town, the deaf-mute husband will definitely ride a tricycle and let his wife sit on it.When they arrived at the place to buy things, the wife sat on the tricycle and negotiated the price to buy the goods.What's more valuable is that they never had a quarrel because of something, why?This is not because they have great abilities, but because they can complement each other's shortcomings: the wife has difficulty walking, but the husband has a strong body; the husband cannot speak, but the wife has good eloquence.Because they can learn from each other's strengths, they live a very happy life together.

This situation of mutual benefit in communication is a positive sum game.In fact, in communication, if there is a conflict with the communication partner, if we can consider each other and adopt a cooperative attitude, we will definitely be able to avoid confrontational games in communication.

Have a win-win thinking in the game, have the idea of ​​equality and mutual benefit, and adopt a cooperative attitude. Only in this way can the interpersonal relationship present a "positive harmony" state and develop in a healthy direction, thereby receiving good communication effects.

It can be said that in this world, no one can live independently without relying on others. This is a society that needs mutual support. If you take the initiative to extend the hand of friendship, you will find that there are so many friends around you.On the road of life, we need to support each other and grow together with others.Therefore, when conflicts and conflicts occur, if we can start from the interests of the other party and good wishes, we can make interpersonal communication a positive-sum game of mutual benefit and reciprocity.That is to say, in interpersonal communication, in order to maximize benefits, one should not use one's own will as the criterion for communicating with others, but should achieve unity in learning from each other's strengths and mutual understanding to achieve a win-win effect.

Li Yining once told the new story of the tortoise and the hare: in the tortoise and the hare race, the rabbit lost the first race and asked to race for the second time.The second time the tortoise and the hare raced, the rabbit learned experience, stopped sleeping, and ran to the finish line in one breath.The rabbit won, but the tortoise was unconvinced and asked to race for the third time, and said that the first two times were the routes designated by the rabbit, and this time it had to run on the route designated by it.As a result, the rabbit ran to the front again, and it was almost at the end. A river blocked the road, and the rabbit couldn't get through. The tortoise slowly climbed to the end, and the tortoise won the third time.Later they negotiated for the fourth time.The tortoise said: "Why do we always compete?" Let's cooperate.So, the rabbit ran on the land with the tortoise on its back, and the tortoise swam with the rabbit on its back when crossing the river, and they reached the finish line at the same time.

This story tells us that win-win is the best cooperation effect, and cooperation is the weapon to maximize the benefits.In many cases, the opponent is not just the opponent. Just as the two sides of the contradiction can be transformed, the opponent can also become an assistant and an ally.

Supor is the No. [-] brand of cooking utensils in China, and Arowana is the No. [-] brand of edible oil in China. Both of them advocate a new concept of healthy cooking.If the two are combined, wouldn't it be possible to make "health" even bigger?
"Health and the joy of cooking" is the common proposition of both parties and the basis of their cooperation.If around this theme, the two parties jointly launch a joint brand and invest separately under the same brand, then the two parties can avoid industry differences and be better accepted by consumers, and can also be associated through the brand when cooperating.Since both parties are industry leaders, the strong alliance makes the impact of the brand stronger, and both parties can benefit from it.After consultation, the two parties decided to divide the joint brand cooperation into two stages: the first stage is to inform consumers of the joint information through the promotion activities of the Spring Festival stalls; the second stage is the brand sublimation period. Operate co-branding.

The campaign of "Good Oil, Good Pot, Leading the Trend of Healthy Food" was held simultaneously in 36 cities across the country.During the event, customers who buy a bottle of Arowana II blending oil or salad oil can receive a Red Lucky Double Scratch Card, and have a chance to win New Year’s prizes, including Supor’s high-end pot set, Supor’s 14cm milk pot, etc. prize.At the same time, if you buy Supor cooking utensils below 108 yuan with the red luck double scratch card, you can get 5 yuan in cash; if you buy Supor cooking utensils above 108 yuan, you can also get a bottle of 900ml Arowana second-generation blended oil.At the same time, Supor and Arowana jointly developed the "New Healthy Recipe", which was compiled into a book and presented to everyone, and held healthy cooking lectures to tell everyone how to choose healthy oil and pots.

The event coincides with the Spring Festival, and people's desire to buy oil and pot is high.This event not only gave consumers more benefits and made shopping more enjoyable, but more importantly, taught consumers health knowledge and helped them clarify the selection criteria.Through high-quality products and healthy concepts, the quality of healthy life of Chinese people has been improved.Therefore, once this activity was launched, it was immediately welcomed by consumers. Not only did the sales of Supor pot and Arowana oil rise sharply, but the image of its healthy brand was also deeply rooted in the hearts of the people.

In this cooperation, Supor and Arowana have further improved their brands and markets while reducing costs: Arowana has expanded its market share and further strengthened its brand reputation; while Supor has further strengthened the Chinese kitchenware industry. The market position of the first brand.Cooperation enhances the competitiveness of both parties, which is exactly the win-win situation brought about by the positive sum game.

In today's market conditions, whether an enterprise can succeed depends on how many resources it has, or the ability to integrate resources.It is impossible for any enterprise to have all the resources, but it can turn other people's resources into its own resources through alliances, cooperation, participation, etc. to increase its competitiveness.Positive sum game is very useful in market competition.

[links to related words]

Positive sum game means that the interests of both parties in the game are increased, or at least one party’s interests are increased while the other party’s interests are not damaged, thus increasing the interests of the whole society.

(End of this chapter)