number one idol

Chapter 184 Sky-high endorsement fee

That night.

Things are settled.

Yu Xiao sent an official notice, ordering He Xiao to return to China immediately tomorrow to participate in the filming of this advertisement.

The reason why Yu Xiao was so impatient was that on the one hand, he didn't want to delay the progress of He Xiao's competition, and on the other hand, the endorsement fee offered by this company was too attractive.

8000 million!
Even if all taxes and other expenses are deducted, He Xiao can still get a big reward.

As He Xiao's manager, Yu Xiao can also get a lot of benefits from it, but this is the account between the company and Yu Xiao, and has nothing to do with the artist.

How could Yu Xiao not be excited when he earned such a large amount of money at the beginning of the new year? Not only did he urge He Xiao to come back quickly, but he also talked about the cooperation with him overnight, hoping to raise the price even higher.

The company's executives were even more delighted. They just invested more than 500 million yuan in He Xiao to promote the whole network, but they didn't expect to get a return so soon, and they could wake up with a smile from their dreams.

He Xiao once again proved himself and became one of the best and hottest key training objects in the company.

In fact, He Xiao's ability to attract this company's advertising endorsement cooperation is entirely due to the increase in fame brought about by the Isabella Cup.

A live broadcast game opened He Xiao's overseas market, and he became famous far and wide, becoming the most popular fried chicken right now.

Many domestic companies have long been ready to make a move, and want to find He Xiao to cooperate as an endorsement, but this company is more decisive.

He took the initiative to attack without waiting for other competitors to get involved. I have to say that this kind of behavior is very risky, but it is also full of courage.

On the way back to the hotel, Bao Yuanyuan started to order air tickets and started sorting out the company's product information.

He Xiao sat in the back seat and rubbed the center of his eyebrows, feeling both joy and helplessness.

He hadn't returned to China for a long time, and he still missed it just now, but he didn't expect to have the opportunity so soon, so he was delighted.

And this is the helpless thing, it is too much trouble to make a trip, and I will have to rush back to Paris after a few days, if the company hadn't issued an iron order, who would want to make such a fuss?

Some people say that an artist is a tool for a company to make money, and this saying is not false at all.

Although on the surface the artist and the management company are in a cooperative relationship, in fact, the artist is still lower than the company. After all, all performance resources are in the hands of the company.

Without a company operating behind the scenes, it is difficult to achieve something by relying on the artist alone.

Since He Xiao has entered this circle, he has to adapt to the rules of the circle, he is not Long Aotian, he does not have the ability to do everything in seconds.

After leaving the brokerage company, he really couldn't play.

Unless you can bring your own team out, set up your own studio, and build up your own contacts, then you can barely gain a foothold and gradually grow bigger and stronger.

After returning to the hotel, Bao Yuanyuan sent the product information to He Xiao.

The endorsement this time is the S90 luxury sedan, the latest model released by Volvo, a famous Swedish luxury car brand last year.

Although the car was released last year, it was in December, less than half a year from now, so the spokesperson has not been confirmed yet.

Volvo is not well-known in the domestic market, and the influence of luxury car brands has not been spread, but in fact, it is a luxury brand similar to Audi and BMW.

It's just that few people noticed this, so after the launch of the new car, the sales volume has always been tepid, and it is not as popular as other models of the same level.

Therefore, Volvo has always wanted to find a suitable spokesperson to promote brand awareness. After picking a few celebrities in a row, they were not suitable, and finally set their sights on He Xiao, who has risen to fame.

Although He Xiao doesn't know much about cars, he has heard of Volvo, a low-key luxury car brand. In the world of black mobile phones, this brand also exists.

Volvo is sold all over the world. It is a Fortune [-] company and belongs to a real big company.

Endorsing such a luxury brand will invisibly enhance the star's style and create a high-end image.

He Xiao is very satisfied with this advertising endorsement cooperation.

In addition, in terms of advertising broadcast time, it did not start in three years as Bao Yuanyuan expressed.

Because there is no car model that can be advertised for three years, it is not worthwhile.

The three-year term in the contract means that future models will also be endorsed by He Xiao, that is to say, He Xiao will become the image spokesperson of the entire brand, not just one model.

Otherwise, there will be no high price of 8000 million.

For three years, his likeness will appear on television alongside other Volvo commercials.

In any case, 8000 million is a high price. Even after tax and company share, He Xiao can get nearly 4000 million in remuneration, and all he needs to pay is to shoot a few posters and record a few videos.

After all, star power is all the focus now, so the so-called brand spokesperson is nothing more than saying a few words about the products he endorses in front of the public, posting a few microblogs, and taking a few posters.

He Xiao himself felt that it was too easy for him to make money, and he could easily earn wealth that ordinary people could not earn in a lifetime.

Of course, the effort involved is beyond the imagination of ordinary people.

He Xiao is not a little fresh meat who became popular overnight, he was born alive after years of drifting in Beijing.

From being penniless when he first came to Yanjing, living on the floor of the self-service bank, working as a low-level wandering singer to make ends meet, and now becoming famous and standing in the top 32 of the Isabella Cup, the highest hall in the music industry On the road, the bitterness and hardship in it, only I know.

And not everyone who works hard can do this step.

He Xiao is lucky, he got a black mobile phone, but what about the more people who are struggling to pursue their musical dreams but don't get golden fingers?Can only be displaced for a lifetime.

Facing the sky-high endorsement fee of 8000 million, He Xiao was not too excited. He sighed quietly, closed his eyes and began to rest in the car.

The next day.

Early in the morning.

He Xiao boarded the plane back to China with Bao Yuanyuan and Shi Sledgehammer, and arrived directly at the Shanghai Stock Exchange.

The [-]-hour long journey made everyone a little listless, and it was not until the brightly lit Shanghai stock market was visible from the plane that they lifted up their spirits.

It was 03:30 in the middle of the night. After the plane arrived, many passengers walked out in good spirits. Most of them, like He Xiao, returned to their hometown after traveling abroad, so they felt very cordial.

As a metropolis in the world, the Shanghai Stock Exchange is still overcrowded even in the middle of the night, and there are also many paparazzi.

Since ancient times, there have been legends of encountering celebrities at Hongqiao Airport. As the unique magical city in Huaguo, there are indeed many celebrities commuting to and from the airport every day. Recently, a fanatical star fan "Hongqiao First Sister" who specializes in looking for photos of celebrities broke out. Living and eating at the airport every day, any star who appears in Hongqiao cannot escape the clutches.

Netizens even joked that celebrities who have not been co-photographed by Hongqiao No. [-] sister dare not say that they are rightly popular.

Hongqiao No. [-] Sister became popular recently, and He Xiao has been abroad, so she doesn't know much about it.

It wasn't until today, when he walked out of the airport and saw that Heibuliuqiu figure galloping towards him, that he understood the fear of being dominated by Hongqiao's first sister.

He Xiao never expected that the first person to greet him after returning to China would be the first sister of Hongqiao.

(End of this chapter)