number one idol

Chapter 230 The Queen's Choice
Shanghai Stock Exchange.

When He Xiao walked into Lejia Building again, everyone looked at him differently.

Whether it's the lady at the front desk, the producer of the film and television department next door, the newly signed artist, or the manager of a certain department... almost everyone is full of disbelief.

Because this is the entire show business circle, the first artist who has become famous abroad without relying on company marketing to create momentum!

He did not rely on lace news and other bad means to win, but relied entirely on hard power to gain an international foothold in a competition with the highest artistic level in the world.

This makes many veteran artists who have debuted for many years envy him.

There are very few Chinese stars who can open up overseas markets. It is a jaw-dropping miracle that He Xiao can do so.

"Hello brother laugh."

Walking into the elevator, the colleagues who were preparing to go upstairs greeted He Xiao graciously.

He Xiao knew him. He was a senior executive in Le Jia's marketing department. He was very powerful in the company. His subordinates were in charge of many things. He greeted him when he saw him before, but he was far less considerate than he is now.

This kind of attitude has only been seen in first-line stars, and now He Xiao has also experienced it.

After all, no matter what, He Xiao is now the company's popular favorite, and judging from the popularity, he is also a proper quasi-a-list star.

And it's only been a year since He Xiao debuted in "The Voice of Dreams".

This is the case in the Internet age with advanced information. Whether it is overnight popularity or overnight wealth, it can be easily realized, and it is no longer a dream.

It took He Xiao a year to grow from an unknown bar drummer to a well-known musician at home and abroad. Only he himself knows how difficult the road is.

The elevator climbed steadily, reaching the eighth floor.

This is the post-production place of Lejia Music Department. His MV shooting and recorded songs have all been produced, and brand new albums are piled up in boxes in the corner.

If you pick up a stack, you will find He Xiao's photo and the words "Greatness in the Ordinary" printed on the other side of the shiny disc.

Le Jia's production efficiency is still good. After He Xiao confirmed the name of the album, it only took 24 hours to complete the printing.

This may also have something to do with the small number of discs, after all, the times have changed.

The music industry has ushered in a new digital era after experiencing the era of cylinder records, film, cassettes, and CDs.

This means that fans can enjoy an album-like music feast just by downloading genuine music from authorized websites through the Internet without leaving home.

It can be said that digital albums are the future trend of the industry, and CDs will be largely eliminated. Even computers are no longer equipped with CD drives.

Therefore, due to the general environment, the demand for physical albums is not high. Apart from the fans who love to collect, the people who are willing to pay are really hardcore fans who will come to buy them.

And die-hard fans don't buy CDs because they like CDs, but peripherals.

Now that major music companies have launched activities, physical albums are not the most attractive place, peripherals and signatures are the fundamentals to mobilize fans' willingness to pay.

For example, if you buy an album, you will get a single poster, and if you buy [-] copies, you will get a signed photo.

This is also a helpless move. If marketing is not done in this way, physical albums will be too difficult to sell.

Le Jia did not produce too many CDs this time. Except for some CDs that will be released at the press conference, the rest are all sold through online shopping channels.

"The press conference has been arranged for you. The media has contacted the largest newspapers at present, and it will start the day after tomorrow."

Seeing He Xiao walking into the scene, Yu Xiao, who was inspecting the workmanship of the CD, immediately said to him, acting vigorously and resolutely as always.

"Brother Yu, I'm sorry to trouble you, let me treat you to dinner tonight, we two have a whole meal together."

He Xiao nodded first, then pulled a CD from the table and put it into the CD drive of the computer next to him, and selected the file to play.

A MV video suddenly appeared in front of everyone, it was "Old Boy".

"Let's forget about eating, I have another entertainment tonight."

Yu Xiao declined He Xiao's meal appointment, then glanced at the video and said, "It's a good shot."

"That's not true, I took this film under the heavy rain." Looking at the "Old Boy" MV screen, He Xiao also became inexplicably excited.

This is his first album, and also the first MV to be released. It will be released online soon, and the sense of anticipation can't be suppressed at all.

There are many first times in a person's life that are worth remembering, because for some things, only the feeling of the first time is the most memorable, which can make the cells of the whole body active, and the mood will follow the ups and downs.

And once the number of times increases, it will become an old fritters, and the first throbbing will never be found again.

After chatting with Yu Xiao for a few more words, the head of the artist economics department had just left the company in a hurry, and he didn't know what he was up to.

He Xiao asked for an album from the staff, intending to keep it as a souvenir, and then press a CD-ROM for his home.

Board the elevator from the eighth floor, and smell the intoxicating fragrance as soon as you enter.

He looked up, and saw a shadow standing in the elevator coldly, with big wine-red waves pouring down on his shoulders, a pair of brown sunglasses on his tall nose, and his hands folded on his waist in a daze.

"Sister Ya? Long time no see, you have come to the company too."

He Xiao greeted the person in front of him unexpectedly.

"Hmm..." Zhang Ya replied lazily like a kitten, and then the two people in the elevator fell into a bewildered silence.

After a long time, Zhang Ya coughed lightly and said slowly, "My contract is about to expire."

"Ah?" He Xiao was taken aback for a moment, never expecting to hear such heavy news suddenly.

Immediately, he asked quickly, "Then should we renew the contract? What did Minister Yu say?"

"The contract will not be renewed."

Zhang Ya shook her head, "Several brokerage companies have sent invitations to me, but I'm not interested in any of them. I plan to take a break."

He Xiao glanced sideways at her, opened his mouth, but didn't know what to say.

The news of Zhang Ya's termination of Le Jia's contract is undoubtedly a blockbuster in the circle, and it will also be a huge loss for Le Jia.

Moreover, leaving the brokerage company means that there will be no resources in the circle, and the artist's exposure will drop significantly, which is almost a fatal blow to the artist.

Perhaps only a queen like Zhang Ya would dare to play like this, and a fledgling like He Xiao who had just started his career would never dare to go through such a thing.

Ding dong.

The elevator reaches the first floor.

Zhang Ya's little assistant had been waiting in front of the door for a long time, and when she saw Zhang Ya, she immediately greeted her with red eyes, as if she also knew the news that Zhang Ya was about to leave Le Jia.

Le Jia lost a diva-level artist, so he would definitely think of finding a star of the same status from elsewhere, or cultivate one himself.

If it's the former, there's nothing to say, but if it's the latter...there's a high chance that this candidate will fall on him.

Zhang Ya whispered to her assistant and left the company. After He Xiao stood in front of the door for a while, he also got into Shi Dahui's car and returned to the hotel.

And when He Xiao was thinking about Le Jia's next move, the company's publicity team was not idle, and the first round of bombing had already started.

He Xiao's first album "The Greatness in the Ordinary" has been promoted on various social networking sites, and at [-] o'clock in the afternoon, the pre-sale channel is also fully opened!
(End of this chapter)