Rebirth of Entertainment Global

Chapter 431 Set off a wave of IP craze!
"The Poor Man" aired for a week, and the ratings were super stable, hovering between 5.0% and 5.1%. For Apple TV and Young Marshal Studio, as long as the ratings of "The Poor Man" did not drop below 5% , then it is a ratings myth.

Of course, there is still a big difference between myths and myths. For example, "The Poor Noble Man" is hard to beat and "Legend of the New White Snake" created the ratings myth. For the TV series broadcast in recent years, "The Poor and Your Son" is a ratings myth. To put it more bluntly, 5% ratings is a threshold, and any TV series whose complete episodes cross this threshold is a myth-level TV series.

In fact, many colleagues don't understand why the ratings of "The Poor Noble Man" can soar all the way to the top?You must know that the main line of "The Poor Prince" is nothing more than the daily life of the protagonist Chen Yilang. Since it is a daily life, it is naturally inseparable from all the trivial things in life. All in all, the storyline of "The Poor Prince" is a bit flat.

"Bland" is not synonymous with boring. Anyone who is into the pit after watching "The Poor Noble Man" will sigh: "This is gone? Time flies so fast, another episode of warmth and warmth."

Those who don't like to watch warm comedies can't taste a kind of happiness called "plain".

According to online survey statistics, the audience of "The Poor Noble Man" is mostly young girls and rotten girls. Both groups are looking for "handsome guys", and they both look at handsome guys, but there is an essential difference between the two , Girls look at handsome guys, it is a series of stories between girls Huaichun, YY herself and handsome guys; rotten girls have the word "rotten", YY's is naturally a love story between a man and a man, and most of its YY scenes are not suitable for children , otherwise I would be sorry for the word "rotten girl".

In addition to the above two groups, "The Poor Boy" also has other audience groups. For example, middle-aged aunts and grandmothers with a "girly heart" also like to watch "The Poor Boy", while others feel that "The Poor Boy" The actors are eye-catching, and the ordinary story reveals a touch of warmth and joy, which is inadvertently fascinating.

"The Poor Boy" won high ratings with its "warm comedy", and it also aroused a wave of discussions in the industry. Analysis of why "The Poor Boy" was successful?
It is undeniable that "The Poor Young Man" has gathered popular young meat, and two 90's kings and queens joined in, but there are always several big productions costing hundreds of millions in Shenzhou every year. "Your Son" is more luxurious and powerful, but breaking 5% of its ratings is like trekking through mountains and rivers. How can it break 5% so easily like "The Poor Mrs.", the key to "The Poor Mrs. The shooting cost is not high, 1000 million is there?

As for actors' pay? The main actors of "The Poor Noble Man" are all affiliated to Young Marshal's Studio, and Tan Zhihua and Yan Jieying, the two veteran kings and queens, are friendly friends, which undoubtedly greatly reduces the investment cost of Young Marshal's Studio.

After all, many colleagues were jealous, and those who couldn’t figure it out complained and complained, lamenting that the world is getting worse, and TV dramas nowadays only use cuteness and corruption to increase ratings; smart people take the opportunity to follow suit, but this trend is different from the other Follow the trend, but look for novels or comic IPs with a reader base similar to "The Poor Prince", and buy them out and adapt them into TV dramas.

One success is an accident, but what about two successes?Could it be a coincidence?

"Meteor Garden" and "The Poor Noble Prince" became popular one after another, with a chain reaction, the supply of youth campus novels or comics with a large readership base was in short supply, and it became the best-selling IP in 19.

Investors are not fools. If they buy ready-made IP without a reader base to form a fan economy, then where is the publicity stunt for their show?
Another important factor that cannot be ignored in the popularity of "The Poor Prince" is that its screenwriter is "Young Marshal Lin Tianbao". Therefore, investors can only settle for the next best thing and choose this type of popular big IP.

Who wouldn't know how to be cute and rotten?The most indispensable thing in Shenzhou is all kinds of small fresh meat. The difference is only the reputation of each small fresh meat. Anyway, big investment has big ways, small investment has small ways, and the 5% ratings are really enviable. It's not that they want to surpass "The Poor Prince" as the goal, but make money as the ultimate goal!
In a word, "The Poor Noble Prince" has benefited some authors with niche themes, and "Youth Campus Novels" can be said to be a niche among the niche, and this type of comics is in a better situation than novels.

In fact, it is not a precedent for investors to follow the trend of "The Poor and Your Son". As early as when "Legend of the New White Snake" created the myth of ratings, such as "The Match of the Immortal", "The Cowherd and the Weaver Girl", and "Liang Shanbo and Zhu Yingtai" have Chinese characteristics. The unique love story has become a hot big IP.

Even for "Legend of the White Snake", some investors have taken a fancy to the big movie market. As for the adaptation of TV series, let's wait a few years for "Legend of the New White Snake" to pass the limelight. Now "Legend of the New White Snake" is too popular. Great, adapted from the TV series Alexander.

In addition, the Shaoshuai Studio has also fired up a lot of niche IPs, such as "A Good Man in Tang Dynasty" and "Wow, Beautiful Boy". After the broadcast, both created a good result of more than 10 billion hits.

Now, "The Lady" is currently on the air as the main drama of Asuka Video, and "Step by Step" and "Civil and Military Champion in Modern Times" will successively succeed "The Lady" and become the main drama of Asuka Video.

Compared with the tens of billions of views achieved by "Legend of the New White Snake" on Asuka Video, the achievements of "The Good Man in Tang Dynasty" and "Wow, Beautiful Man" are nothing, but to Asuka Video, they Earn big!

Sure enough, making web dramas by yourself is the kingly way!

Lin Tianbao doesn't care about this, because it's a win-win. He hasn't moved so many classics from the earth, so how can he have time to adapt Bluestar's IP?

No, there will be 10 more lucky ones under the Young Marshal Studio's Fine Reading and Xinmanwang, but Lin Tianbao didn't catch this matter himself, he left it to the people under him, and now he is A busy person can't do everything by himself, at most he will sign at the end.

Although the second batch of IP cooperation with Nocturnal Video can bring 1 million profits to the studio, it is clear at a glance which is more important than recruiting advertisers for "Where Are We Going, Dad".

The popularity of "The Poor Boy" once again proved that the five words "Young Marshal Lin Tianbao" are a gold-lettered signboard, and "Where Are We Going, Dad" is definitely the first parent-child outdoor reality show of Bluestar. , but benefits and risks coexist, now we have to see how many businessmen are willing to play wolf for their children?
　万分感谢“水在天之涯”的100赏，“我的名字不少刚好”的1张月票，“y21216”的1张月票，“14071.11351.02715”的1张月票。

　　
　
(End of this chapter)