Rebirth of Entertainment Global

Chapter 469 Dad is back!
"Do you know what the most popular variety show in 2019 is?"

If you do a questionnaire survey and ask ten people, ten people will answer "Where are you going, Dad?"; ask a hundred people, and one hundred people will answer "Where are you going, Dad?"; The answer to hundreds of thousands of people is "Where are you going, Dad?"

"Where Are We Going, Dad" has become the most popular phenomenon-level variety show leading the social trend in 2019, and it is also the most profitable program in the history of variety shows. , Countless TV stations and entertainment companies have taken action one after another, and many outdoor parent-child reality shows following the trend of "Where Are We Going, Dad" have been put on the shooting schedule by various TV stations and entertainment companies.

Take Blueberry Channel, which currently has a close cooperative relationship with the Young Marshal Studio, as an example. With a heart and two hands, Blueberry Channel followed the trend of "Where Are We Going, Dad" and created a large-scale outdoor parent-child reality show with its own characteristics? Summer Camp with Dad" is expected to air next month.

In addition, the indoor inspirational reality show "I'm Not a Star" co-operated by Blueberry Channel and Young Marshal Studio is in full swing. It is expected to be broadcast in August or September, or it will be aired after "I Take Dad Summer Camp".

Faced with the super high profits of "Where Are We Going, Dad", TV Station Shenzhou failed to be calm. They followed the trend of "Where Are We Going, Dad" and launched a large-scale outdoor parent-child reality show called "I Go Traveling with Dad", which is similar to "Dad Where to Go" is different in that the tourist destinations in "My Dad and I Go Traveling" are not at home, but abroad, which is also one of the selling points of the program.

The former boss of the local station, and the current second man, Mango TV, also followed the trend of "Where Are We Going, Dad" and produced a large-scale outdoor reality show "Camping with Dad". It was so overwhelming that even Lin Tianbao knew that the show was scheduled to air in mid-June.

There are many, many other parent-child programs, so I won’t go into detail here. I can only say that in the second half of the year, there will be a large-scale outdoor parent-child reality show in Shenzhou. The battle will be fierce and the survival of the fittest will be fierce.

I remember that in the original world, in the year when "Where Are We Going, Dad" was released, twenty or thirty parent-child programs were promoted together, and then many parent-child programs were gorgeously hit the street without any news.

In fact, everyone also understands that it is dangerous to follow the trend. If they didn't take the ride of "Where Are We Going, Dad", they would have no bones left.

Even so, there are still many people flocking to it, because people are lucky, what if they win the bet?It is said that "if you have 50.00% profit, you dare to take risks, if you have 20% profit, you dare to trample on all human laws, and if you have [-]% profit, you dare to commit any crime." Following the trend is not a crime. "Where" attracted more than [-] billion yuan, and its profit is not only [-]%?As a result, there was an unprecedented parent-child storm in China, with a chain reaction, star dads with children aged three to ten suddenly became bestsellers.

Dolphin TV, for example, couldn’t find a famous star dad who could drive the ratings of the show, so they came up with a new version of "Temporary Dad", in which male stars born in the 8090s who have no children appeared as temporary dads to take care of their children, big children VS small children, Think about it, is it full of jokes?In fact, this program is a bit like "The First Time in Life", I hope it will not be too miserable!
On this side, the first season of "Where Are We Going, Dad" has just finished filming; on the other side, Young Marshal Studio and Apple TV have cooperated again to create a large-scale star parent-child interactive reality show "Daddy is Back", but this time, the studio The cooperation model with Apple TV adopts a [-]-[-] split for TV commercials, and Apple TV, like Blueberry TV, does not intervene in the advertising investment of "Daddy is Back".

In short, Lin Tianbao just came up with the program planning plan, and the specific production of the program was fully in charge of Apple Channel, and he strictly checked the program when it was completed. Of course, the studio is essential for the promotion of the program. This is also the biggest reason for Apple TV's profit sharing. Whoever let the word "Lin Tianbao" is the guarantee of ratings.

On Earth, "Dad Is Back" can be said to be a follow-up of "Where Are We Going, Dad". Of course, this follow-up refers to the "parent-child reality show". One is indoors, the other is outdoors, completely two styles, but the two programs follow the same route—cute, warm, and affectionate.

"Dad is Back" is different from "Where Are You Going, Dad" in that it is no longer about fathers taking their children on a group outing, but about fathers taking their children to spend 48 hours without their mothers.

Although the ratings of the Earth version of "Dad Is Back" are far lower than "Where Are We Going, Dad", in the follow-up parent-child reality show after "Where Are We Going, Dad" came out, "Dad Is Back" is definitely the tallest among the short ones , as long as the Blue Star version of "Dad is Back" absorbs the inadequacy of the Earth version of "Daddy Is Back" and makes corrections, I believe that the Blue Star version of "Daddy Is Back" will definitely achieve good results in Blue Star. Where to Go", at least it won't be left far behind.

Because of this, Lin Tianbao plans to continue to take the parent-child route before the trend of "Where Are We Going, Dad" has not receded, and launch "Dad Is Back" which is different from the outdoor experience form of "Where Are We Going, Dad"!
"Dad is Back" is also a parent-child reality show with a different approach. It focuses on star dads and their children alone, and puts the daily life of star families on the screen, allowing the audience to see the "parenting experience" of different star families.

As we all know, the celebrity business is busy, the more well-known the celebrity, the busier the business, flying around all year round, 365 days a year, at least 300 days are spent outside, the celebrity father and son/father and daughter get together less and leave more. "Let's go" takes the relationship between the celebrity father and the child as the main line. The father who is away all the year round takes care of the child alone during the 48 hours when his wife is not at home, and truthfully presents all the situations that happened during the interaction between the father and the child. The biggest feature of "Let's Go" is that it uses the star father as the selling point, the cute baby as the highlight, and the collision between the two as the point of view.

Apple TV, Director's Office, Wang Xudong laughed with "Dad is Back Program Planning Book" and praised Lin Tianbao as a genius. The file is different from "Dad is Back", which is based on observation and shows strong family affection in the form of outdoor experience. Can this not make the audience's eyes shine?

Time waits for no one, Apple TV is going to be the first TV station to eat crabs, no, "Dad Is Back" will start without delay!

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(End of this chapter)