The chief is in the routine again, Mrs.

Chapter 189 Who Copy Who
Li Zhouxue: "Manager Chen, what exactly do you want to say? What feedback did Yuanyuan give you?"

Chen Jiabei crossed her arms and said in a bad tone, "Director Zhuang, tell me."

Everyone's eyes turned to Zhuang Ming.

Zhuang Ming mused, "Yuanqi said, the plan we gave them for the 60th anniversary is the same as the plan Liangrui advertised for Longxuan."

Liangrui is a well-known advertising company in the industry.And Longxuan is a competitor with Yuanyuan in the field of luggage.

Everyone was surprised, and everyone's face was full of "how could this be?" question.

"Did you copy Liangrui's plan, or did someone leak the plan to Liangrui?" Chen Jiabei was furious, "I was scolded by Yuanqi this morning, saying that our behavior is different from cheating money. With the signboard of an international 4A company, doing this kind of thing! I still have to keep a smile on my face!"

Chen Jiabei was going crazy with anger.She originally thought that Yuanyuan was a big piece of fat. When this client was transferred to her, she was complacent for a long time.I didn't expect this to happen just a few days after taking over the project.

Although it is common for Party A (the one paying the money, such as Yuanyuan) to put on a face and reprimand Party B, this incident is obviously the fault of the creative department.She doesn't want to be implicated for no reason.It is the most important thing to draw a clear relationship and show her hard work and difficulty.

Li Zhouxue hates the face of account managers who say "I was scolded by customers, it's all the fault of your creative department".

Originally in the advertising agency, the creative team and the customer service team subtly looked down on each other.The creative team believes that it is because they have created good works and solutions that they retain customers; the account managers believe that because they serve customers well, customers are willing to cooperate with Yuanqi.

Li Zhouxue said with a sullen face, "Manager Chen, please don't jump to conclusions until the matter is clear. You allow Yuanqi to call us liars, not only disrespecting the labor achievements of the creative department, but also ignoring the reputation and brand of Darthway .”

"I let Yuan Qi say that we are liars? You have done such a thing, can Yuan Qi scold me to stop you!" Chen Jiabei raised her eyebrows.

"Then Manager Chen, like Yuan Qi, thinks we stole Liangrui's plan?" Li Zhouxue's expression turned ugly.

"Liangrui's plan for Longxuan was three days earlier than ours! At least 70% of the places, ours is the same as theirs. In terms of time, everyone would suspect that we stole Liangrui's plan." !"

Just as Li Zhouxue wanted to refute, Zhuang Ming spoke up:

"I've seen Liangrui's plan for Longxuan. The theme of the plan is exactly the same as ours, with no difference in word. The specific execution plan, including offline activities and online topics, is the same. The only difference is ours. Example copy in the proposal."

Only the example copywriting is different...

The production of the plan ppt was completed by the entire creative department.Generally speaking, the theme of the plan will be determined by everyone, and the planning will build the framework of the ppt, for example, what offline and online activities will be held, and what the form of the event will be.

The specific copywriting of the event and the creativity of TVC TV commercials will be completed by the copywriting team.

That is to say, the leak of the scheme is most likely during the period before the scheme framework is completed and the copywriting team fills in the specific copywriting...

(End of this chapter)