The chief is in the routine again, Mrs.

Chapter 214 Poverty Limits Imagination
Zhongxing is a world-class advertising master.He worked as the creative director of Daswei for ten years. He directed the commercials and wrote the copywriting, and won several domestic and foreign advertising awards.

The advertising industry at that time was simply his world.All brand owners are scrambling to hope that Zhongxing can take charge of their projects.

Later, he switched careers and became a film director, and his films have won numerous awards.

At the age of 60, he re-announced his retirement and would no longer take any jobs.On the top of Qingyun Mountain in the outskirts of the city, he bought a house and lived a life of seclusion.

You Meng can understand Zhuang Ming's idea of ​​asking him to come out of the mountain again.

Chongxing himself is a craftsman. Whether in the advertising industry or the film industry, Chongxing has achieved the top and extreme. His experience and attitude towards life coincide with their promotion theme this time.

However, during the 8 years of retiring from the world and living in seclusion, many people wanted to invite him out of the mountain, but so far no one has successfully invited him.

Why should he agree to their job offer?

You Meng took a wait-and-see attitude towards this matter, but Zhuang Ming asked her to go to Qingyun Mountain with him to talk about making a move.

Firstly, the idea of ​​"originating from the soul of a craftsman" was originally proposed by Youmeng, secondly, the copywriting of the advertisement was written by Youmeng, and thirdly, as one of the important executives of this project, Youmeng will be responsible for follow-up Advertisement shooting work, four well...

Driving up the mountain from the bottom of Qingyun Mountain is a winding mountain road with a total length of about seven kilometers.

The road climbs up Qingyun Mountain like a boa constrictor, with tight bends and layers.Looking down on the road, the mountains are continuous, the mist is lingering, and the momentum is majestic.

No wonder many rich people have bought houses at the end of the road. It is indeed a good place with beautiful scenery and a leisurely life for the elderly.

But Chongxing's mansion is not at the end of the winding mountain road, but on the top of the mountain.

From the end of the road to the top of the mountain, the only way is a 888-level stone step.

Looking at the winding stone road with no end in sight, You Meng is really glad that she grew up climbing Laishan.

Zhuang Ming parked the car beside the stone steps, and walked up the steps with You Meng.

You Meng suddenly thought of a question: "Teacher Zhongxing is 68 years old this year. If he wants to go down the mountain, the 888 steps are enough for him."

Zhuang Ming said: "As far as I know, there is a helipad on the top of the mountain, and the teacher usually travels by helicopter."

You Meng: "..." Well, poverty limits her imagination...

"Is there any result about our colliding plan with Liangrui?"

"I compared Liangrui's proposal to Longxuan. As I said before, the only difference between Liangrui's proposal and ours is in the copywriting. Moreover, I found something very interesting." Zhuang Ming paused , "Do you still remember the part of the copywriting that He Xu was in charge of in the plan, and she cited the book "Lean In" as an example?"

You Meng nodded: "I remember."

At that time, He Xu wrongly wrote the title of the book as "Women, Take a Step Forward", and even sent her QQ to ask her to help correct it.But a lot of things happened that night, and she seemed to have forgotten to bring the USB drive home, so He Xu changed it by herself in the end.

"In Liangrui's proposal, the title of the book is "Women, Take a Step Forward."

You Meng blinked blankly, trying to sort out the context.

"I asked He Xu, and she said that she did write the title of the book wrong at the beginning. She only corrected it on the morning when the final proposal meeting was finalized. Except for this one place, in Liangrui's proposal and our proposal, The biggest difference is the part of the copy that you are in charge of.”

(End of this chapter)