Perfection of Rebirth

Chapter 437 The Spring of Domestic Animation

Animation is a comprehensive art. It is an artistic expression that combines painting, comics, film, digital media, photography, music, literature and many other art categories.It originated in England in the first half of the 19th century and flourished in the United States. Chinese animation originated in the 20s.

In 1922, the Wan Brothers successfully produced China's first commercial animation short film "Shu Zhendong Chinese Typewriter".The subsequent animated feature film "Princess Iron Fan" was even more successful.This was unique at the time, except for the American feature film "Snow White", which was the embryonic period of Chinese animation.

After the founding of the People's Republic of China, under the guidance of the famous cartoonist Te Wei, the Shanghai Art Film Studio was established. In the 60s and 80s, there were two climaxes of artistic creation. We can all hear about Nengxiang.However, in the 20s, compared with the development of animation in the world, the animation creation of China was at a lower level, less in number, and smaller in scale.

This situation has not been completely reversed until Jiang Hui came back from rebirth, it can only be said that it has improved.

Jiang Hui hopes that Aofei Animation will vigorously enter the animation market. On the one hand, Aofei has ideas in this regard; on the other hand, a good animation is also conducive to the development of Aofei Toys; Ring, Guanghui Group wants to expand its influence in the entertainment industry of Tianchao, and it cannot do without animation.

Amidst the hot publicity, "Pleasant Goat and Big Big Wolf" was finally aired on Lingnan Satellite TV.

……

A certain family in the imperial capital.

"Husband, look at why your son is playing games again."

"Say it like he's not your son."

"You think of a way to make him stop playing games."

"Isn't there a cartoon called "Pleasant Goat and Big Big Wolf" being promoted everywhere on the Internet these days? Let my son watch it."

"Alright, watching cartoons is better than playing games."

……

A family in Lingnan.

"Dad, Dad, I want to watch "Pleasant Goat and Big Big Wolf".

"What are Pleasant Goat and Big Big Wolf?".

"The new cartoon, I saw it on TV yesterday, and it starts playing today."

"Okay, Dad will tune the channel for you to have a look."

……

Alpha animation.

"How is it? The audience's response to "Pleasant Goat and Big Big Wolf" is okay?"

"The ratings haven't come out yet, so it's hard to say."

"This is our company's first product, it can't fail."

"We have also seen the effect. It is much better than other domestic cartoons, but it is not much better than imported films."

"I hope so."

……

Bright Group.

"Jiang Hui, the ratings of "Pleasant Goat and Big Big Wolf" are out."

"Really? Have you ever had one?".

"1.2%, actually passed 1 point, it's amazing."

"It's pretty normal."

"What is normal? Cartoons can't be compared with TV dramas, and the ratings are low. Except for a few imported films that can be popular throughout the year, there are not many domestic films that are popular."

"Okay, you Bai Xue is the best. Without your guidance, Aofei Animation would not be where it is today."

"Don't dare, since you put Aofei Animation under Guanghui Games, I must care more about it."

"Tudou.com will premiere "Pleasant Goat and Big Big Wolf" online tonight. Please pay attention to the reactions of netizens. I hope to make this film a classic for all ages."

"I know, I can't miss your business."

……

Shanghai Stock Exchange Rain and Dew animation.

"Is "Pleasant Goat and Big Big Wolf" really so popular? The ratings are so high."

"This must be an advertising effect, and it will fall off after two days."

"It seems that we will also consider advertising more in the future."

……

a kindergarten.

"Everyone, let's play the game of eagle and chicken today, shall we?".

"Teacher, can we play the game of Pleasant Goat and Big Big Wolf?".

"Lingling, where have you played this game?".

"I haven't played it, but I watched the cartoon "Pleasant Goat and Big Big Wolf" yesterday, it was very good."

"Is there a new cartoon? I'll watch it when I go back tonight."

"Teacher, go back and study it first. Today, let's play the eagle catch the little one."

……

"Pleasant Goat and Big Big Wolf" attracted a lot of attention on the first day of its release.Immediately afterwards, the hit rate on Tudou.com exceeded 100 million that day.Although this data cannot be compared with popular dramas such as "Struggle" and "The Girl We Chased Together in Those Years", it is already a very good performance for Liu animation.

……

Alpha animation.

"Mr. Cai, the ratings of "Pleasant Goat and Big Big Wolf" came out yesterday."

"How? Has it gone up or down?".

"1.3%, up 0.1%".

"It's good that it didn't fall, it seems that this film is really going to be a success."

"It is necessary. Our company has put in so much effort and specially invited some experts from island countries to guide us. Our films are definitely the best among domestic animation films."

"Immediately tell Mr. He the ratings."

……

In the next few days, the ratings of "Pleasant Goat and Big Big Wolf" continued to rise.

1.4% on the third day.

1.5% on the fourth day.

1.7% on the fifth day.

1.8% on the sixth day.

On the seventh day, it broke through the 2.0% mark in one fell swoop.

The unexpected popularity of "Pleasant Goat and Big Big Wolf" not only caused a sensation in the domestic animation circle, but also aroused heated discussions in the media.

……

Anime Weekly reported: How did the animation "Pleasant Goat and Big Big Wolf" achieve such a huge success? This is undoubtedly an exciting dawn for the long-term sluggish animation industry in China.However, behind this huge halo, we should calm down and think about it, and get the reasons for the success of this animation by carefully sorting out the causes and consequences of Chinese animation, as well as comprehensive analysis from art, communication, market and other aspects...

……

Penguin News: Recently, a domestically produced cartoon dominated the headlines in the entertainment industry."Pleasant Goat and Big Big Wolf" produced by Aofei Animation broke the phenomenon of low ratings of domestic cartoons in recent years...

……

Du Niang News: Following the broadcast of "Pleasant Goat and Big Big Wolf" on Lingnan Satellite TV and Tudou.com, five TV stations including Children's TV and Minnan Satellite TV will introduce "Pleasant Goat and Big Big Wolf" from Aofei Animation.Industry insiders predict that the film is expected to break new ratings records...

……

Animation Association: Under the care and guidance of leaders at all levels, the children's animation "Pleasant Goat and Big Big Wolf" carefully produced by my country's famous animation company Aofei Animation has achieved amazing results.The animation industry is a green industry strongly supported and encouraged by the state. At present, my country has more than 100 animation-related professional enterprises with nearly [-] employees... We have reason to believe that the spring of domestic animation has come...

……

(End of this chapter)