Super entertainment red envelope

Chapter 692 Box Office Battle!

Movies for the New Year’s Eve have actually been released since the end of November.

But those who are really ambitious, or like making a fortune at the box office, start in late December.

December 12th, Christmas Day.

Well-known Hong Kong comedy director Wu Zikang's new film "Unlucky Boy" took the lead in launching the first shot in the competition for the Lunar New Year box office.

This movie, which gathers popular stars and Internet celebrities from the three places of the Taiwan Strait, has attracted the anticipation of countless audiences before its release.

But more than anticipation, there is more worry, because many popular Internet celebrities in this movie only have a little influence on the Internet, but when they really come to the big screen, they may be just a laughing stock, not even a joke.

However, there are also fans who think that it is a comedy film anyway, how to laugh is not laughing, it is embarrassment that makes you laugh, or the plot and acting make you laugh, anyway, just laugh, it depends on this lineup.

"Unlucky Boy" earned 7000 million box office on the first day, but word of mouth was inversely proportional, which directly affected the subsequent box office.

There are a few other movies that were released on the same day, but most of them are small-budget and can be quite important. There is also a movie called "Praise", which looks like a literary movie. In fact, it is indeed. The director is a famous domestic film. The great director Feng Kai, and the script of this movie alone, he polished it for two years.

Although he has made other films in the past two years, and most of them are slightly commercially successful but have a poor reputation, none of these can stop him from making a literary film this year, which he calls a gift to the motherland.

Before the release of "Praise", the industry and the outside world have always had reservations about the film's box office prospects. On the one hand, Feng Kai has been talking loudly in public many times in recent years, which has caused a decline in popularity.

On the other hand, the background setting of the film in the 80s does not seem to meet the tastes of today's young moviegoers.

But in fact, the market performance after the film was released was completely beyond people's expectations.

At midnight on the 25th, "Unlucky Boy" was the first to open. The box office of the film broke through the 2000 million mark with the midnight premiere and midnight screening alone.

But a few hours later, the release of "Praise" at 8 am changed the strength of "Unlucky Boy" and took away most of the box office.

And "Praise", which was still lagging behind in the box office in the morning, started to make efforts in the afternoon, and finally earned 1.01 million box office on the first day.

Then came Saturday and Sunday.

In the case that the proportions of the two films are not much different, "Praise" earned 25 million box office with an attendance rate of over 2.1% for two consecutive days, and the total box office exceeded 3 million.

On the other hand, "Unlucky Boy", the attendance rate dropped from 19% when the filming started at midnight on Friday to 10% on Sunday. The box office of 5300 million on Sunday was less than half of that of "Praise".

Apart from these superficial figures, in the contest of IMAX resources, "Praise" has greatly defeated "Unlucky One", which is worthy of the attention of all industry insiders.

In many people's minds, big-budget commercial films seem to be more up to the standard of IMAX theaters, but "Praise", which is only released in IMAX 2D format, has won a place in "Unlucky Boy", which was released in IMAX 3D format.

Take the film schedule of a theater under China Film Group as an example. There are a total of four shows in the IMAX version of "Praise", and all of them are scheduled for prime time after 17:[-], while the three shows of "Unlucky Boy" are all released during the day.

Such an arrangement also reflects the advantage of "Praise" in the market competition from one aspect.

Faced with the impressive results obtained from the very beginning, Feng Kai was extremely proud. He called his friends one by one, hoping to help post a quick blog and shout out for him.

Li Zhifan was naturally one of the people Feng Kai invited, so on Monday morning, Li Zhifan posted a quick blog of congratulations, and said in the article: "Don't be complacent, Director Feng. In four days, I will chase after you!"

Feng Kai responded immediately: "Haha, welcome! This is a literary film, please save me some face!"

On the other hand, Wu Zikang, the director of "Unlucky Boy", felt extremely uncomfortable.

In fact, as a member of Xiangjiang directors going north to the mainland, Wu Zikang's works in recent years are generally above the average line. "Unlucky Boy" is professional in terms of the three iron rules of commercial films, shooting techniques, and overall completion. , It is not a completely bad film, there are many special effects and creativity in it, there is no lack of novelty, it is a qualified commercial film.

But at the same time, the problems are also very obvious-the special effects of the whole film are paramount, the story is lacking, the script creation is flawed, the actor selection is problematic, blindly catering to popular celebrities, but ignoring the importance of acting skills.

In fact, after "Wolf Warrior", the ability of "IP" and "Little Fresh Meat" to attract money for many years has suddenly declined, and word of mouth has gradually become an important factor in determining the market prospects of a film.

So in the final analysis, it was Li Zhifan who "came into trouble". If Wu Zikang could understand this point, he would definitely "hate" Li Zhifan. Now that Li Zhifan is taking the platform for his "rival" Feng Kai, I'm afraid it will only be "more hate".

……

12 month 31 day.

The last day of 2021.

At the end of the year, the competition for Lunar New Year movies has also entered a fierce stage.

On this day, the market ushered in the release of three new films, "Demon Walking Record", "Steel Gunman 6", and "The Invincible King: Eternal Life", together with the unabated "Praise", the market closed at 2.2 pm that day. At one point, it has already exceeded 2.7 million yuan, and the whole day has reached a peak of [-] million yuan.

The film schedule of "Praise" is already half of the initial release, only 11.6% left, but it still has a box office of 4000 million, and the total box office has exceeded 6 million. Feng Kai posted a celebration poster on his fast blog, with a big The word "6" and the comic version of Feng Kai are holding a gift box with the word "Praise" written on the box, showing off his feelings beyond words.

Compared with the previous "Unlucky Boy", now only 1.8% of the films are left, and the single-day box office revenue is less than [-] million.

"Praise" is a literary and artistic film, and many commercial films were killed in the New Year's Eve. Could Feng Kai be unhappy?
Even Feng Kai had the illusion that even if he meets Li Zhifan's "Infernal Affairs" tomorrow, he can fight again.

In addition to "Praise", the other three films also received 6557 million, 6502 million, and 4923 million box office respectively.

"Yao Xing Lu" and "Invincible King: Eternal Life" are blockbuster special effects movies with fantasy themes, and both are "IP masterpieces" adapted from novels.

The two films won the first and second places of the day respectively, but compared with the box office of "Praise" on the first day, it is still a lot worse, which is enough to show that the box office of these two films may not be the same in the next few days. What a harvest.

"Steel Gunman 6" was the only Hollywood blockbuster imported that day. This movie was bought out by China Film at a price of 5000 million yuan. The first-day box office won this result, which was not enough to pay back.

Although all three are blockbusters with special effects, the momentum of Hollywood movies in China has already fallen and will never return, unless there is a movie that changes the world.

Early that night.

2022 is here, and the New Year's bell is ringing throughout the world.

There are more movies showing today, and the first one to be shown at the zero point is the new movie "Sour Plum Soup" by the well-known domestic comedy group Wanli Drama Club.

This movie is very popular, because the three comedy movies previously produced by Wanli Drama Club all achieved high box office results without exception. 16 billion at the box office, which is why the Wanli Drama Club has just received the attention and love of investors.

The second movie of Wanli Drama Club was a 33% film screening, although it only got 12 billion at the box office, it was still a successful movie, because they met "Wolf Warrior" at that time, and the second movie's The investment is not high.

The third one was released in May of last year (21), because there were no other strong competitors in the same period, and Li Zhifan had no movies released last year, the final box office exceeded 20 billion.

This time, the Wanli Theater Club faced Li Zhifan, and whoever wins and loses is also a good show that the audience is looking forward to.

It was also screened at zero o'clock, and there was also the movie "Dark Galaxy: Side Story", which was also imported from Hollywood.

Hollywood movies seem to have encountered a curse. This sequel to a movie that was once a global hit and entered the top ten in China's box office list has suffered a cold winter. one tenth.

At ten o'clock in the morning, "Sour Plum Soup" won a box office of 4000 million, while "Dark Galaxy: Side Story" only won a box office of 380 million.

at noon.

The much-anticipated moment has arrived.

"Infernal Affairs" and "Insect Day" started painting at the same time, and were screened simultaneously in dozens of cities across the country.

In fact, the box office predictions of the two movies can be seen on several ticketing apps.

Combining the "number of people who want to watch" from several companies, "Infernal Affairs" won the top spot with 120 million, while "Insect Day" only had 8, and there were 11 other movies ranked between the two.

In this battle, "Insect Day" will definitely lose!
However, Austin is not blindly head-to-head. There are as many as 16 producers of "Insect Day" in the Mainland.

So various means came up.

Mainly ticket supplements.

On any ticketing app, you can see the ultra-low price tickets of "Insect Day" such as 8 yuan 8, 9 yuan 9 and so on.

Even a 2 yuan low-priced ticket appeared on a certain APP. It seems that Austin really intends to make a profit and make a profit.

In the current box office market, there is already a saying that "if there is no 5000 million yuan, don't come to play ticket supplements". With the release date approaching, competitors intensifying, and the bet with "Infernal Affairs", the ticket supplements for "Insect Day" It will only get more intense.

……

Xiangjiang, in the hotel room.

"How is it? How are the reviews online?"

The curtains are drawn in the office, but the whole room is dark and oppressive in broad daylight, giving people a very depressing feeling.

Li Zhifan slumped on the sofa with his eyes closed, and asked several staff members in the room.

In addition to Liu Zexin, there are also three clerks sent by Timeline to report to Li Zhifan the real-time results after the screening.

"Word of mouth is very good, but some people say they don't understand!"

"The overall trend is still upward," said one of the clerks.

"If you don't understand, read it a few more times!"

Li Zhifan raised his eyelids, glanced at Liu Zexin, and said, "Post a quick blog, use my account, and say that the movie is not difficult to understand, I hope everyone will watch it carefully."

"Actually, it's not necessary!"

Liu Zexin shook his head, "At present, the attendance rate is very high, it is No.1 in the same period, far surpassing "Insect Day", and the box office is estimated to be similar. Only a handful of people say they don't understand, and most of them are unanimous praise. "

What Li Zhifan is most worried about is not whether everyone can understand it, but whether there are cultural differences.

One is that "Infernal Affairs" was transplanted from another world by him, and the other is that this movie has a pure Hong Kong flavor, with only a few actors from the mainland, and Li Zhifan himself plays a young and Dangerous boy in Hong Kong. I don't know if everyone will appear in the play .

If you just watch this movie with "nostalgic" eyes, you will definitely not see the way, but if you give up "nostalgic" eyes, but from a conspiracy theory movie, you may have different gains.

"Then control the comments on the Internet, and post the things I wrote before, and ask Shui Jun to post them on the Internet. Netizens will have a reference, and they will understand and view this movie better."

After Li Zhifan finished speaking, he stood up from the sofa, "I'm going to the set, I can't stop over there, keep an eye on this side, and let me know if there are any changes."

"Don't worry, you can go!" Liu Ze said in his heart, "Leave this to me."

Online.

Soon many "netizens" expressed their understanding of "Infernal Affairs".

"At first I thought it was a nostalgic Hong Kong movie, but after watching it, I found that it is not just nostalgic. The theme is actually the friction between two groups. Numbers are very common, such as playing games, you can often find your own actors and the other party’s actors, and behind them is probably a living "Infernal Affairs."

"Good movie! At the last headshot, Li Zhifan and Chen Guanjun's eyes were full of shock. He died in the elevator, and the elevator door opened and closed. We also recovered from the shock and felt cruel. Whoever said that good people are rewarded, Those who killed the people are all dead. Will anyone remember them? Will they be regarded as heroes? What's the use, this society is not ruled by villains."

"Everyone is an actor, including supporting roles! After watching this movie, I can only use two words to describe it. Many supporting actors in the film were once the actor in the golden age of Xiangjiang. For example, Zeng Yuanjiang, I always thought he could shoot some The vulgar comedies have grown old, but he didn't expect his acting skills to reach a peak that he had never reached before in this movie. Although Li Zhifan and Chen Guanjun are two young actors, they are not familiar with those old dramas at all. He's an actor!"

"..."

Although these comments are from the navy, they are all written by Li Zhifan himself. There are elements of boasting, but most of the content is to guide the audience to understand the movie.

I only hope that after reading these comments, those who have seen it will want to go to the cinema to watch it again, and those who have not seen it will want to watch it even more.

Creating a topic is also a clever propaganda.

All of a sudden, all kinds of topics about "infernal affairs" in life and "infernal affairs" in work all appeared on the Internet, and they all became topics with very high participation of netizens.

(End of this chapter)