Super entertainment red envelope

Chapter 859 Rampage Oscar!
This is not the first time Li Zhifan has walked the Oscars red carpet.

Compared with the last time, this time it was more eye-catching, and there were more cameras aimed at him.

With Jessica next to him, it became a foil, which can be said to be to catch Li Zhifan's enthusiasm.

Along the way, other stars came up from time to time and asked Li Zhifan some questions.

"Oh! Li! You Dongfang Entertainment signed Jessica, and there has been no movement. I finally saw her today!"

"Hello, dear Li, congratulations on your two works being shortlisted, you will definitely be able to win the prize this time!"

"Lee, let me see, oh! You're handsome again!"

"..."

There are not many celebrities who can come together to talk to each other, because the interval between each group walking the red carpet is only 1 minute.

But some will procrastinate and walk for a long time, and when the next few groups catch up, they don't finish the walk, and some walk in a hurry, because they are not big-name celebrities, or they are destined to accompany them, so they walk faster.

Li Zhifan's speed was neither fast nor slow, neither slow nor slow, neither would people say that he was suspected of rubbing the red carpet, nor would all the photographers feel that he was walking too fast without leaving a heroic appearance.

The photographers shouted:

"Mr. Li, look this way!"

"Li, look here, here!"

"Pose!"

"Mr. Li, let's take a photo with Miss Jessica!"

I heard the same words all the way, which led to Li Zhifan walking all the way in poses, but replaying this video, everyone will definitely think that he walks so handsomely all the way.

Who let him have [Male Star Pose Technique Collection]?

After walking for more than four minutes, Li Zhifan finally finished walking the long red carpet. Li Zhifan stopped at the door, waiting for a group of celebrities from behind to come up and enter the venue together.

In the group of stars he was waiting for, there was an actor named Gail Steffen, who was one of the most popular candidates for the Best Actor award tonight.

And his partner is Qiu Yali who plays the doctor of botany in "Avatar".

Because she became popular in the United States with this role, many people directly called her by her name in the play—Dr. Zhang, or Dr. Zhang Li.

At the beginning, Qiu Yali went around explaining to people that her name was Qiu Yali, not Zhang Li, but in the end she found that it was useless, because no matter whether she pronounced Qiu Yali according to the Chinese pronunciation or the American habit of reading Yali Qiu, these foreigners all read Not good, but when they say "Zhang Li" or "Li-Cheung", they are very fluent and standard, so Yali Qiu didn't explain it later, let everyone call her whatever, and even many of her friends in the domestic entertainment circle started Call her "Zhang Li".

"Director Li!"

Qiu Yali followed, and said with a smile, "You are so bright, why don't you stay on the red carpet for a while? Why are you in such a hurry?"

"I'm not a blanket star!"

Li Zhifan smiled and waved his hands, "On the contrary, it's you, should you stay longer on the red carpet for the first time?"

"You're kidding me, aren't you?"

Qiu Yali countered jokingly, "You want me to be a carpet star?"

"That's not it!"

Li Zhifan said, looking at Gail Steffen, "Hi Gail, thank you for taking care of this Chinese lady all the way!"

"Oh, I should!"

Gail Steffen was about the same age as Li Zhifan, perhaps a little older than him. Although they were not familiar with each other, they were not strangers either. They had met before at the nominees luncheon organized by the Oscar organizer.

I also chatted a few words before, but it didn't go too deep, it was just a casual acquaintance.

After entering the venue, there is still a wave of red carpet to go, this wave is slightly shorter than the previous one, and it is indoors, the four of them walked to the signature board to leave their names, and then continued to walk inside.

After finding a seat, Li Zhifan was honored to sit in the third row this time, and the first two rows were the positions of previous Academy Award winners, best actresses, best directors, and the judges of the main committee.

They hadn't come in at this time, and Li Zhifan was the first wave.

The entire venue is currently closed and there is no media, so everyone is relatively free. There are staff pushing trolleys with boxed lunches on it, asking if anyone wants it.

After all, it will take nearly four hours until the awards ceremony officially begins. During this time, if everyone is not allowed to eat, drink, or even smoke and drink, they will be suffocated to death.

"I'm going to the toilet!"

Li Zhifan sat for a while, then stood up and said.

"Oh, I'm going too!"

Jessica understood, and left the seat with Li Zhifan.

On the surface of the Oscar stage, the scenery is boundless, but behind it, people are stunned.

As soon as you come out from the side door, the corridor is full of celebrities or bigwigs in the industry, men and women are hugging each other, kissing their buttocks lightly.

Jessica naturally put her arms around Li Zhifan's arm, so that the two of them would not look so different.

At this time, I saw so many people along the way, but no one greeted Li Zhifan, because everyone was so busy that they couldn't care about social etiquette.

The restrooms are even more overcrowded, there is no distinction between men's and women's restrooms, and there is no room for those who really want to go to the restroom.

A supermodel-turned-American super-white actress is fighting with a black hip-hop singer who was invited to perform tonight, while her husband is having a fight with another actress outside. Play each other without interfering with each other.

Another actress who was shortlisted for Best Supporting Actress tonight is squatting under an actor who has won an Oscar for Best Actor, and her boyfriend is said to be a designer. He also came to the scene today to cheer his girlfriend on, If you can win the award, you have to celebrate, but at this time, people don't know where they are, and they don't know what happened here.

Everyone was tacit, no one came out with a cell phone or other camera equipment.

There are no reporters here, and no one to monitor them. The backstage of the Oscars can be the safest backstage for entertainment stars.

If this scene happened in China in the eastern hemisphere and was exposed, the world would definitely be in chaos.

……

eight pm.

The global live broadcast of the Oscars ceremony has officially begun.

This time the host is no longer the jerk from last year, but he is also a talk show host.

The Oscar hosts are different every year, and each has its own style.

But telling jokes and making fun of celebrities are all tasks that every host must do.

Li Zhifan attended for the second time, and he was inevitably in the ranks of being ridiculed, but the host was still a little conservative and restrained, or he didn't want to be labeled as a discrimination against Asian actors for making fun of Li Zhifan. In short, the scale was just grasped good.

But when it comes to Jessica, the host's standard is too big. She teased her about falling out with her father, and even teased that she was nominated for Best Supporting Actress this time, but she sat in the second row. There is a hint that she has finally climbed a high branch.

But whether it is derogatory or commendatory depends on how the person being ridiculed sees it.

Of course, the words used by the host are also the end point. In English, there are a lot of words that express a meaning, and the derogatory words are clearly divided into commendatory words, just like in Chinese.

The first to be awarded is the Best Visual Effects Award.

After announcing all the shortlists, it fell into the pocket of "Avatar" without any suspense.

This is not only the first award to be presented tonight, but also the first Oscar won by "Avatar".

The award was presented by the post-production director. Although the post-production director is just a puppet and has no ideas, he is responsible for all the technical work, and without his technology, this film would not have been possible.

After winning the award, the later director delivered a lengthy acceptance speech, thanking the team, thanking Li Zhifan as the director, screenwriter, starring role and post-planning, and publicly thanking the film's marketing consultant team.

It is not an easy process to run for the Oscars, to be nominated, and then to win an award. Good movies alone are not enough, and a successful and professional marketing consultant team accounts for 60.00% of the credit.

This ratio is not exaggerated at all.

From months or even half a year before the movie was released, these people have already started their activities.

Screenings, advertising, marketing, and schedule competition all cost money, and this team needs to spend money carefully. Even if Oriental Entertainment is rich and "Avatar" is not short of money, it is impossible to make it casually, so such a team is needed.

In addition, one of the biggest functions of this team is to lobby everywhere.

And lobbying is even more expensive than advertising.

The first hurdle of the Academy Awards is the Academy Awards dinner, and before that, the marketing team started lobbying for everyone at these dinners.

In the case of "Avatar", the marketing team directly sent the film-related materials to the members of the Academy of Motion Picture Arts and Sciences. market, this is allowed.

Some films use public relations lobbying. For example, the most common is that the advisory group slanders the opponent's works in the mass media and the pre-heated major award ceremonies, and sings praises for their own films.

Taking the best picture as an example, the price of hiring a public relations consultant is between [-] and [-] US dollars, and nominating the best picture, the consultant can get [-] US dollars, and if the final award is won, the consultant has another [-] US dollars. USD commission.

Other awards also have salaries and commissions, but the standards are different, ranging from 5000 million US dollars to [-] US dollars.

The wool comes from the sheep. The higher the box office, the more consultants can be hired to serve themselves. For example, "Avatar" hired a whole team of consultants, including the lobbying of "Zootopia".

After the Academy Awards dinner, the nomination voting begins.

The directors who have been successfully lobbied will cast their votes for their main film. It will take half a month until the nomination deadline and the announcement of the nomination list. During this period, the gold content of all parties' lobbying will greatly increase Get into a scramble situation.

After the nominations were announced, the first phase of the competition came to an end. Those who did not win the nominations could disband the PR team.

After the nominees luncheon, there are still more than 20 days until the official Oscars ceremony.

And this will go through the start of the final voting, to the Oscar Science and Technology Awards ceremony, and then to the final voting deadline, after which there will be statistical voting and preparation for the awards ceremony.

Before the final voting deadline, the lobbying teams of all shortlisted films will start the second round of lobbying.

However, some teams start lobbying earlier than this, starting from the announcement of nominations earlier, and even lobbying from the very beginning, just to win awards.

Whether it is Oriental Entertainment or the lobbying and marketing team of "Avatar", they are all aiming at winning awards.

So I made preparations from the beginning, but as for how many prizes you get, it depends on how much you spend.

Of course, the Hollywood bigwigs behind the Oscars and the organizers of the awards are also two forces that must lobby, otherwise only money will not work.

In fact, for Chinese films, there is no need to feel uncomfortable if they do not win an Oscar.

Because there are too many tricks in it, even if you win an award, it is an award that spends money on lobbying. In terms of gold content, it is not as good as the awards selected by professional film judges at the three major European film festivals.

It's like an exam. There is a famous school that is noble and majestic. Although you can get into it with money, you can only get into the one that spends the most money. There are also a few famous schools that are not bad in grade, but their status in people's hearts is not as good as the previous one. , but it depends on real strength to get in, which one is better, and those who have a steelyard in their hearts will know when they weigh it.

This year's Oscars, "Avatar" was shortlisted for seven awards.

Best Editing, Best Visual Effects, Best Effects, Best Sound Editing, Best Costume Design, Best Director and Best Film.

But the three awards for Best Editing, Best Visual Effects, and Best Costume Design were awarded earlier.

The remaining best director and best picture have not yet been announced, and no one knows what the final result will be, but "Avatar" must not be part of it.

Unexpectedly, the result of this movie with the highest box office in history is the same in both worlds.

Not enough, the other world is even worse, and only three of the nine finalists were awarded.

"It doesn't matter, there is also "Zootopia", at least one of the best feature-length animations!"

Jessica comforted Li Zhifan, none of the three awards in the past half a day was received by Li Zhifan, because the award was too small to be worthy of him. If he wanted to win, it had to be the best film or best director.

The tradition of the Oscar awards is to divide the apples, and the director who wins the best film is not the best director.

It is also extremely ridiculous that the director who did not make the best film won the best director.

Li Zhifan was counting on the lobbying team to be stronger, and the money spent really worked.

"The following is the best long-form animation! Please watch it on the big screen!"

As the award-presenting guests spoke, the shortlist for the best feature-length animation of this year's Oscars appeared on the big screen.

"Zootopia" ranked first, and its appearance also gave warm applause from everyone present.

Li Zhifan smiled slightly, it was from the heart and couldn't be concealed, and this best feature-length animation really felt like giving up to me.

however……

(End of this chapter)