Super entertainment red envelope

Chapter 873 Rotten Tomatoes!
Hearing what Li Zhifan said, many filmmakers below felt hopeful.

Almost the entire film industry is kidnapped and manipulated by funds, especially commercial films, where capital comes from all sides.

However, there are also many fourth parties that use technological advantages and public opinion advantages to manipulate the film industry and make a lot of money from it.

The forum is the earliest birthplace, but in the era of BBS, people were still unfamiliar with the Internet, and tickets could not be purchased online, and word of mouth was controlled by the paper media. A crooked article might ruin a good movie.

Later, in the Internet age, online public opinion has become a new threshold for controlling film trends and word-of-mouth.

Originally, this is a matter of netizens, even if there is a navy, it is also a matter of hostile forces.

But now, the platform side is gone, and Kuaibo and Tieba are the first to collect money to delete posts and control wind reviews.

However, this beginning was also caused by some bad filmmakers themselves. They offered to send money in order to prevent those who criticized their films from being seen online, or to let the praise of the trolls flood every corner of the Internet.

And the platform side saw that it was profitable, so they moved the idea of ​​this cake.

Those old platforms still have some scruples about face, and dare not do too much, at most they control comments and delete comments.

But when it comes to these new generation apps, it's just shameless.

They don't directly ask for money from the producers of the movies, and they don't even care about giving money. What they want is distribution rights, but in fact they don't do anything, or it's different from what regular distribution companies do. The platform publishes a few touting articles to the top, and then does some tricks on the behind-the-scenes data.

A 4-star movie has become a 2-star movie. If the distributor has a problem with them, even 1 star can be made.

There are so many things for ordinary people to watch movies, as long as they watch Shu Tan, they will give them a minimum of 3 points.

Only viewers who are really disgusted will give 1 point, but this part of the audience actually wouldn't watch it in the first place. Excuse me.

Even some movies were scored 1 point in large quantities before they were even released.

The navy has such a great ability?

The platform side let it go?

No, it is actually the data produced by the platform side. Where there is any real troll army, where there is any five-mao brush grouping, the platform technicians can move their fingers and it will be done.

Of course, there will also be many veritable bad movies, which are praised by the platform and directly scored 5 points and 4.9 points.

Then viewers who didn't know the truth saw such a high score and thought it was a good movie, but after watching it, they felt like they had eaten Xiang for [-] minutes, and they were so disgusted. Looking at the box office, MD has already reached more than one billion or even two billion.

Are audiences really that easy to deceive?

Perhaps in the eyes of these platforms, it is true.

But starting today, Li Zhifan will join forces with the China Filmmakers Association to tell everyone: No!The audience is not so easy to deceive!The money of an excellent filmmaker is not so easy to steal!

"I'm not here today to discuss plans with you!"

Li Zhifan said, "Instead of submitting a plan, I hope everyone will support me!"

With that said, he turned on the computer in front of him, and an interface appeared on the big screen.

This is the interface of a website, with a tomato drawn on it, but the top is red, very attractive, but the lower half is green, especially at the end, there are signs of rot.

"This website is called Rotten Tomatoes!"

Li Zhifan said, "Since we want to kill them, we have to have our own scoring website, and it doesn't rely on scoring. It's a very simple operation. Smashing a red tomato means a good movie, and smashing a green tomato means a bad movie. There are only two options. After different proportions of tomatoes are dropped, the movie will also have different 100% data, this data is called freshness!"

Li Zhifan changed another photo, it shows the movie interface, the title is "Movie", and there is data on it, the freshness of Rotten Tomatoes is 80%, and it says that 80 people smashed the red tomato, and 20 people smashed it up green tomato.

"The detailed page is like this, and there will be a professional comment section at that time, and the review mechanism is in our hands!"

Li Zhifan clenched his fists, "Everyone can check whether the movie review is accurate by likes and dislikes. When the number of likes exceeds 100 dislikes, this movie review can be published for your reference. Of course, only members of our association People, have the right to like and dislike. After the movie reviews are made public, ordinary members will have the same rights as us. In this way, if a certain director fabricates a movie review and wants to send it out to guide public opinion, he will have to pass us. Off, unless he has the skills to publicize most of us, it's not going to happen."

After listening to Li Zhifan's words, there was a lot of discussion below.

"This is a good way!"

"Red tomato, green tomato, rotten tomato, yum! There's an idea!"

"However, in terms of supervision, we still need to formulate details, and who will operate such a website?"

"Yes, building a website now requires a lot of financial resources and manpower to operate, especially in the era of mobile Internet, everyone uses apps, so we must have an app!"

"There is still an account number, this question is very important, if you can directly log in and post with your mobile phone number, it will be great!"

"This is necessary."

On the stage.

Li Zhifan listened to everyone's discussion, collected some information, and then continued.

"Everyone's questions can be discussed openly. Of course, I will first talk about a few solutions that I have thought of, such as the construction and operation of the website!" Li Zhifan said, "We can set up a company that belongs to our Filmmakers Association. , so that Rotten Tomatoes will be more public. Secondly, we can sell advertisements, or even acquire a ticketing app to become an app under our Rotten Tomatoes. On this mature app, we can directly embed our Rotten Tomatoes system. "

"That would cost a lot of money, wouldn't it?"

"Acquiring a mature app is no joke!"

"Yeah! We don't understand finance, investment, acquisitions, etc. How do we do it?"

"..."

Li Zhifan knows that everyone has this question, and this has also entered into his next plan, and if this plan is announced in advance, everyone will definitely not agree, so he said: "Well, I will come up with another plan, and Dongfang Entertainment will buy it. It is an APP, and builds a website, and is responsible for the operation, which means that Rotten Tomatoes is owned by the association, but it sold the management right to Dongfang Entertainment, but it is only the advertising part."

Many people began to doubt.

What is Li Zhifan's calculation?
Really help them?

But why did this involve Oriental Entertainment again?

Other domestic consortiums, can't they?

"Sold to Dongfang Entertainment, I guarantee that the website's comment system is absolutely fair, and our Filmmakers Association is the permanent review party. This will not change in 100 years!"

Li Zhifan said, "I know everyone will be worried, but if we start from scratch, we really don't have time, and we may be attacked by those malicious marketing platforms, causing us to lose before we even start!"

"you're right!"

At this time, an old domestic fourth-generation director stood up and said, "I don't understand business, hype, and new things now, but I support Li Zhifan. I know he really wants to break this situation. We can't let the film The evaluation system in China is controlled by the chaebol, but it must be returned to the filmmakers and the people."

"What if some of them go bad?"

Another director questioned, "Just like us, what if one day our filmmakers' association becomes like those people on the platform and starts to control comments?"

"That's why I proposed that Dongfang Entertainment should be in charge of the management rights of this platform. This is a two-party check and balance. Coupled with the audience's independent voting rights, it becomes a three-party check and balance, but this third party is false."

Li Zhifan continued to emphasize, "The background data of this website is open to everyone and everyone can see it, but it cannot be operated. This must first be made clear that the operation can only be performed by technical personnel who maintain the background. If you see a certain The data of the movie has changed, we are all supervisors, and we can monitor it on everyone's mobile phone."

"Then how much effort does this system take?"

A certain movie actor wondered, "Can it actually be operated?"

"Why not?"

Li Zhifan smiled, "As long as you have the technology, there is nothing you can't do!"

He went on to make an analogy: "It's like everyone's mobile phones. We can still see the abnormality of the mobile phone without cracking it. This is supervision. Instead, use software to kill viruses and clean up space. This is reporting, but the actual implementation It’s not the people who use our mobile phones, but the technicians who clean up the software. And the technicians can’t change the data without authorization. If they do, it’s like a loophole in the anti-virus software. We can see through it at a glance, and then uninstall it. Change to another APP, understand?"

This example is a bit complicated, but Li Zhifan has made it as clear as possible.

Everyone here is not an idiot, and they understand the method and meaning of the constraints of both parties.

"Then, the operation rights are handed over to you, Dongfang Entertainment, how do you count? Do you also want to make money from this website?"

I asked another question about a movie actor just now.

And this question was very crucial, and it made everyone in the audience quiet down, wanting to hear what Li Zhifan would say.

Li Zhifan smiled slightly: "Does your mobile phone have advertisements? When watching videos, there are always advertisements in the first few tens of seconds? Unless you are a member, right? I also said that we can accept advertisements and movie previews." The movie, it’s agreed here, we have to pay for the movie whether it is produced or participated by the personnel of this association!”

"It's profitable, do we have a share?"

"If the money from buying ads is not enough to keep the website running, do we need to pay for it?"

Another question was raised.

Li Zhifan also gave answers one by one, and after a day of discussion, the prototype was finally drawn up.

The most important thing is that all the filmmakers present like the Rotten Tomatoes system very much, and they can hold the truth in their own hands, so they agreed to join.

On the same day, Li Zhifan signed a memorandum of cooperation with everyone, and then returned to the company overnight to hold another meeting to study the construction of the website and which ticketing app would be better to acquire.

Ticketing APP is also a very profitable project now. A service fee of 5 yuan is charged for each movie ticket. At the same time, a ticket also has a commission for cooperation. However, most of the ways of making money for ticketing APPs are not satisfied with these, so they will reach out to A filmmaker, and then took the money to switch careers and invest, and made money to feed back to APP.

Li Zhifan doesn't do these things, even if the company will be poor, he insists on only earning what he deserves, and the advertising expenses are enough to keep the software running, and he will never be greedy.

Currently.

There are five ticketing apps with the largest share in the market, one of which is called "Tianyan Watching Movies", which accounts for the largest share, exceeding 40.00%.

If a new ticketing app wants to squeeze into this market, it has to develop for five years and may not be able to grab much share, and there will inevitably be a battle of burning money.

That being the case, if you want to buy it, you have to buy the biggest one. Anyway, Oriental Entertainment is not short of money.

Two days later, the project department of Oriental Entertainment, through various matchmaking, approached several directors of "Sky Eyes Watching Movies".

If you go directly to talk about the acquisition, you will definitely be rejected.

Therefore, the first battle in the takeover battle is to communicate with those small shareholders first to see if they can buy their shares.

At the same time, Li Zhifan also found Kang Junxiu, the current boss of radio and television, and asked him to jointly issue a document in the name of radio and television and China Film-to crack down on the phenomenon of fake box office tickets with low prices and discounted tickets, and to crack down on online ticketing apps. falsification.

These apps often hold activities, such as launching 9.9 movie tickets, 1 yuan movie tickets, buying popcorn packages and giving movie tickets and other activities.

The audience watched this event, regardless of whether the movie was good or not, they immediately grabbed it. They got 9.9 and bought a ticket. .

In this way, the box office will definitely explode, but the actual box office revenue may only be one-tenth, but with high box office results, it will attract real box office later, which will be profitable for the theater, film and ticket sellers.

At the same time, there are other sound effects strategies to boost the box office, which are the ghosts of these platforms in conjunction with theaters and film producers.

This phenomenon has been rectified once a few years ago, but it has no effect. Instead, various routines have become more and more perfect.

It doesn't even look like a box office hit at first glance.

What's more, for theaters, film studios, and ticket sellers, the box office is nothing more than performance, and the real money is still in the stock market. Shareholders will naturally buy stocks when they see the movies that these companies participate in are selling well and have excellent performance. These three parties still make money.

"Tianyan Watching Movies" is a ticketing app that has already been launched.

While lobbying shareholders and looking for higher-level units to issue announcements, the financial department of Oriental Entertainment is also taking action, preparing to absorb all their odd shares in the stock market.

As soon as the press release from Radio and Television is released, their stocks will definitely fall. At this time, it is a good opportunity for Dongfang Entertainment to make a move.

In this battle, the three sides are fighting together, and they must win.

As for "watching movies with the eyes of the sky", it is not yet known that he has such an opponent, and he has already acted.

(End of this chapter)