superstar director

Chapter 556 Publicity Strategy
"This is an adaptation of the book "Country Teacher" by Chinese science fiction writer Liu Cixin,"

While Ning Sheng was reading the script, Ning Hao also added, "Actually, from the beginning, I wanted to make a science fiction film of our own in China. Back then, I had no funds, no technology, and no special effects. I’m not sure, but I’ve made a lot of works over the years, and I feel that I have more control over directing a movie, so I’ve always had this idea in the past two years, I want to make a science fiction movie, but I’ve always been I couldn’t find a suitable script, so I kept procrastinating. I was recommended to read this book some time ago, and then I tried to adapt the script myself. With a general framework, I was excited and started looking for investment. As a result, hey- -"

"not bad,"

Ning Cheng put down the script, looked at Ning Hao who was full of emotion, and already made up his mind.He asked: "If I can't do it here, what are you going to do?"

Ning Hao looked at Ning Cheng. He knew that Ning Sheng's family was rich, and the Xingtong studio he opened also invested in some film and television dramas, so he came to Ning Cheng, but at this time he couldn't see Ning Cheng's face With the slightest clue, I had no choice but to say: "If it doesn't work, I plan to go to Shanghai to try. There are now several big companies joining together, and it seems that they want to invest in several big productions. Maybe they can get investment from them. .”

Ning Cheng nodded after listening to it, and he didn't want to be a joke anymore. After pushing the book back to Ning Hao, he said, "Okay, then you don't have to look for them anymore, I voted."

"real?!"

Ning Hao was overjoyed, and he couldn't believe it: This is it?
Looking at Ning Hao's expression, Ning Cheng sighed in his heart. This is the helplessness of a director. This is a successful big director like Ning Hao. If other new directors want to get the approval of investors, it will be even more difficult. more difficult.Simply, he has his own studio, even if there is a day when no one is willing to invest in his own movie, then he can also pay his own money to make the movie he wants to make.
"of course it's true."

While Ning Cheng was feeling emotional, he repeated it on his lips and put forward some requests of his own, "However, your book is still too crude, so it's best to find a few screenwriters to fix it. Since there is an original book, how about adapting it?" It is best to refer to the original author's opinion when reading."

After the two discussed the amount of investment and the points that the film needs to pay attention to, the project was preliminarily finalized.As for the name, Ning Hao had already thought about it, so he followed the original name "Country Teacher" and didn't need to use other names, because after reading the novel, he also respected the teachers in the book in his heart, and he also wanted to use it. This movie pays tribute to those great and ordinary rural teachers!
After the two finished their meal and chatted for a while, Ning Hao left. After Ning Cheng asked the nanny to clean up the dishes, he went back to the study to surf the Internet.

The results on July 7th were indeed beyond the expectations of many people. In many people's opinion, "Rage Rescue" is very likely to usher in an outbreak on the Sunday of July 30th, defeating the obviously declining "Pen Fairy 7", but What I didn't expect was that "Ben Fairy 30" relied on the fans and word-of-mouth effects accumulated in the previous works, and under the promotion of a vote of stars from China, Japan and South Korea, the box office continued to rise. After that, the growth rate slowed down on the first Sunday.

So in the first round of this Sunday war between old and new, the classic horror film co-produced by China, Japan and South Korea won.

The box office of these two films is too weird, and the media don't dare to guess who will win in the next summer file, so they have to focus on the market of this year's summer file.

On July 7th, the two highest-grossing films were "Pen Fairy 30" and "Rage Rescue". The single-day box office of these two films both broke through the 5 million mark. It’s the first time to appear — Looking at the past two years, it’s no problem that one of the highest-grossing summer movies or two films in a single day can exceed [-] million. It is indeed the first time that a movie has grossed over [-] million in a single day at the same time.

Moreover, although the real battle for the summer file starts in August after the students have their holidays, in fact, the three months from July to September are included in the summer file, but the real competition and blockbuster movies are all concentrated In August, the outbreak of the box office was also concentrated in this time period.

So, now that the box office of the two films at the end of July has exceeded [-] million in a single day, what kind of box office data will be generated when the real summer season opens in August?Just thinking about it makes many people excited!
And if you look at today's market, you will also find that the total single-day box office of Huaxia movies is also a year-on-year growth trend compared with last year. This makes people exclaim that the summer schedule is prosperous, and many film and television companies are paying more and more attention to this schedule. .

There are also some media who seem to analyze the reasons, saying that with the rapid development of the economy, more and more viewers choose to go to the cinema to relax and kill time after work, and with the popularization of domestic cinemas to various villages and towns, it is also Let more audiences enter the cinema to watch movies, and contribute to China's movie market!
But no matter how you analyze it, those who should go to the movies will still go, and those who don’t want to go will still not go. There is only one day left before the arrival of the summer file in August. July 7st, the most intense time for the summer file is coming soon However, "Pen Fairy 31" and "Rage Rescue" will continue to compete for the box office top spot.

As for the "Legend of the Shark Pearl", which was given high expectations, after the box office of more than 1 million yuan was won on the first day, before the producers and actors of "The Legend of the Shark Pearl" were happy, the word of mouth was like a flood that broke the embankment In the same way, it fell down, and in just one day, it directly fell below the passing line of 6 points, and went directly to the area of ​​​​bad movies. , this newly released fantasy film has lost the qualification to compete with "Pen Fairy 5" and "Rage Rescue"!
Ning Sheng opened Douban, entered the page of "Rage Rescue", and looked at the evaluation score.

8.5 points, after three days of watching the movie, a large number of viewers flocked to Douban to rate it. The previous high score of 8.7 points for this movie can no longer be maintained.

But 8.5 points is already quite high.The final score of the original version of "Rage Rescue" in another time and space on Douban is only 8.1 points!

The reason why the original version of another time and space has such a high score is largely due to the fact that at the end of the movie, the protagonist and the robber exchange hostages to enhance the connotation, as well as the response to redemption, and the little girl in the original version. The fact that the father participated in the kidnapping of his daughter in order to save his financial situation that was on the brink of bankruptcy also makes the discussion of human nature in the movie more in-depth.

However, in Ning Cheng's new movie, these two most worrying points and plots that are most popular with film critics have been deleted. Ning Sheng's new movie is a story of revenge and salvation. As for the protagonist in his movie The redemption is not achieved by exchanging hostages with the robbers at the end, but by using the gun in the protagonist's own hand and the innocence of the little niece.

Therefore, if film critics were to evaluate it, the original version would definitely be more artistic, more research-worthy, and worthy of a higher evaluation than Ning Sheng's new version, but if ordinary movie fans were to choose which one they prefer to watch, then I am afraid that more people will choose Ning Sheng's new movie!This is also the reason why Ning Sheng's version of "Rage and Rescue" can get such a high score. After all, it is not professional film critics who score the most on Douban, but ordinary viewers!

Ning Cheng casually scrolled down the page, browsed the newly added comment posts, and watched, his thoughts quickly flew out, and flew to the box office of "Rage Rescue": Actually, "Rage Rescue" and "Pen Fairy" 5" is very tight at the box office, and the gap is not that big. Maybe with a little more help, it can overtake, but it doesn't matter. Ning Sheng believes that with the current movie's good reputation, the final box office results will not be bad. of.

And when Ning Cheng was reading the comments on the Internet, there was another person who was doing the same thing as Ning Cheng, that was Chen Tao, the person in charge of the promotion of "Rage Rescue" from Hantang Film and Television, he was not Ning Sheng With that kind of thinking, his job is to maximize the publicity of the movie, get more people to watch it, and protect the box office of the movie.

Therefore, what he has to do is never to wait, but to try his best to send "Rage Rescue" to the top of the box office rankings, but the previous publicity work has done everything, this is the last one that crushed the camel Straw, I really don't know where to find it.

As he thought about it, he randomly pulled these comment posts, and his eyes flicked at them.

Suddenly, his eyes fixed and fixed on a name.

"heroic nature".

This review post was rated 8 points, and I think "Rage Rescue" is very good, but it is still a bit inferior compared to "True Colors of Heroes".

A hero, a hero...

Chen Tao remembered that "The True Colors of a Hero" seemed to score 8, and he seemed to have found some ideas.

He entered the name of "The True Colors of Heroes" in the search bar and entered the relevant page.

This classic masterpiece of director Wu Yuseng has received rave reviews. The following comment posts all praise it as a masterpiece, and the evaluation score on Douban is 8.6—it seems that he remembered it wrong.

But this number is better.

This is a very subtle number. It is 0.1 points lower than the rating number of "Rage Rescue" on the first day, but it is 0.1 point higher than the current rating number of "Rage Rescue".

Chen Tao looked at this number and remained silent for a long time. His mind was spinning quickly, and then a smile appeared on the corner of his mouth. He already had an idea!
"Well, I'm already home, and you, are you home yet—white, I think white is more suitable for you, just like yours, pure and flawless, white and beautiful—haha—good——"

Holding the phone in one hand, Wang Jun opened the door and walked in with the other, with a silly smile on his face, he looked like the kind of man who, after years of hard work, finally got rid of being single and was in love.

He arched his shoulders, turned on the light in the living room, then kicked the door with his back heel, and finally kicked off the shoes on both feet with a wrong foot, and put on the slippers automatically, very familiarly, Then he walked into the living room, holding the mobile phone in his hand, and kept talking with the person on the other end of the phone, "—Well, then you can take a shower and go to bed early, okay, see you tomorrow, good night. "

After finally hanging up the phone, the smile on Wang Jun's face finally relaxed, he let out a long breath, took two steps and threw himself on the sofa, raised his head to the ceiling, closed his eyes and fell asleep, with both hands outstretched. Gently rubbing on the temples.

Finally, the summer vacation is coming soon. As a glorious primary school physical education teacher, he has been looking forward to the summer vacation for almost half a year. After being introduced to his current girlfriend at the beginning of the year, the two quickly fell in love. In the middle of the year, it’s just because the work is not in the same place, so I usually use the phone or video to relieve the pain of lovesickness, but the separation of the two places for half a year is really like a year for people in love. live together.

Two days ago, the other party asked for leave and came to look for him ahead of time. Although it was a pity that the other party lived in their relatives' house, they could see each other every day these two days. Both of them were very happy, especially Wang Jun, who was single for many years. Even more excited.

However, he is in a good mood, and it is also very tiring to go shopping every day, especially when he returns home alone.The man who had forgotten all the soreness because of being in front of the other party, now spread out on the sofa as if he had moved a brick all day.

After waiting for a long time, Wang Juncai got up from the sofa, moved to his room like a walking dead, and turned on the computer.

As a loyal netizen, no matter how hard and tiring he is, he still has to go online every day. From this point of view, maybe his girlfriend should let him work harder.

After logging into Penguin, he was about to open Douban, but found that several friends had left messages for him, so he clicked on it to have a look.All of them are Douban people.

"Are you there? Come to Douban after shopping. The war is on!"

"Big news, "Rage Rescue" and "True Tomorrow" are up!"

"Xiao Zi, I remember you said yesterday that you went to see "Rage Rescue"? Do you still have the ticket stub?"
-
After seeing the information, Wang Jun was taken aback for a moment.It feels a little unbelievable and incomprehensible: Of course he knows "Rage Rescue", this is the new work of the famous domestic genius director Ning Sheng that he likes very much.And "The True Colors of a Hero" is a film made by Wu Yuseng, another famous domestic director many years ago.There are two movies, one is a new movie that has just been released for a few days, and the other is an old movie that has been released for more than ten years.How did these two irrelevant films end up together?

He quickly opened Douban.Entered the relevant page.

The first thing he went to was the crew page of "The True Colors of Heroes". As a loyal movie lover, he was also a veteran soybean oil.He used to look for high-rated movies on Douban, so he still remembered that "The True Colors of a Hero" had a score of 8.6.But looking at it now, it is no longer.

Now it is 8.5 points, which is 0.1 points less than before.

(End of this chapter)