The king of all people

Chapter 377 Adidas Image Ambassador
Advertising endorsements and fashion magazines have one thing in common, they are both a measure that can not only directly reflect the popularity of an artist, but also the commercial influence.

Quality advertisements such as copycat advertisements and brand endorsements may also invite well-known artists, but apart from the sky-high endorsement fees, they will hardly promote the artist's acting career in the slightest.

Adidas, as a symbol of sports power that has extended to the world, can be its image spokesperson, which can be said to be an opportunity that most artists in the domestic entertainment circle do not want to miss.

You must know that the members of Adidas' endorsement family around the world are almost all world famous players in the sports industry such as Beckham, Durant, and Garnett. Selected by the NBA Houston Rockets as the No. [-] pick, Yao Ming is a generation of "giant" Yao Ming who competes for Chinese basketball.

Without exception, they are all benchmark figures who dominate the sports world and whose influence spills over to the entertainment circle.

"How did they talk to you? Are you sure that the other party is from the adidas China region?"

Li Xian's mood fluctuated for a moment, but soon he gradually calmed down.Endorsement is not something that can be done just by talking about it. Before everything is confirmed, it is an unstable existence that can change at any time.

There was a snoring sound that could knock the roof over from Hou Xiang's side. She seemed to be afraid that Li Xian would hear it. She coughed a few times to cover up her embarrassment: "That...Mr. Li, don't worry about this. We have already asked for I got the serial number of the work certificate of the other party, and after verification, it is indeed the staff and personnel of Adidas."

After finishing speaking, Hou Xiang temporarily lifted the receiver over his head, and squeezed Xiao Rui's thigh hard with his right hand.However, what followed was not the disappearing snoring, but the other party's howling like a pig...

"Uh..." Li Xian was in a cold sweat. If he hadn't finished discussing with Hou Xiang about work, he wouldn't have the kind of leisurely and elegant way of being a light bulb here to hinder the young couple's affection.

Since the exact identity of the adidas staff can be determined, the endorsement invitation sent by the manufacturer this time will probably not be adulterated.

Li Xian himself does not have much idea of ​​sports brands. He was a student in his previous life, and he would not say that he would buy such relatively high-end and well-known brands to arm himself when he played and raced with his buddies after school.

In his eyes, clothes and shoes are the same as meals. No one stipulates that you get what you pay for, as long as they fit relatively well and the experience is more comfortable.

This time, the other party took the initiative to contact him through the company. According to Li Xian's guess, the biggest reason should be the video of 'burning the door'. Adidas has always used sports as the benchmark, with the slogan "nothing is impossible". The performance of jumping out of the plane in the sea of ​​fire may just overlap with their corporate philosophy.

"Xiaoxiang, did the other party tell you which product they want me to endorse?" After making himself a cup of tea to drive out the cold and relieve troubles, Li Xian searched for relevant information about adidas in the "Astrology" system, and continued from Hou Xiang was looking for the answer.

"Mr. Li, you may not believe me when you say it. When Adidas' operations director talked with me, he emphasized their sincerity many times. He said that in the spring of 2003, all the products of Adidas in the mainland were favored by you. Endorsement."

Recalling the previous scene, Hou Xiang couldn't help but admire his young immediate boss more and more.

Li Xian is a public figure in the entertainment industry, not a sports star galloping in the arena. Adidas can break the rules and choose Li Xian from the endorsement lineup that was not selected by non-sports superstars in previous years. It is already an unbelievable thing...

That's not all, they also talked endlessly, and sincerely invited Li Xian to speak about all the products of the spring series, taking over from the previous spokesperson Yao Ming and others, and officially becoming the image ambassador of Adidas in the mainland.

Once Li Xian succeeds in his endorsement, he will be automatically included in the adidas global luxury endorsement family group by the outside world.In addition, he will also become the first endorser of the sports brand in the Mainland, and become the first spokesperson to beat many sports awards and win the first new product launched by Adidas in the beginning of spring.

Hou Xiang can already imagine how elegant Li will be when he wears the latest Adidas Spring Festival windbreaker and stylish sports running shoes on his feet...

Undoubtedly, it will once again open up a brand new field of charm, attracting a large wave of new fans of Lolita, Zhengtai, and student legions.

At that time, the media is bound to cause a storm, maybe they will use the topic of Li Xian kicking away Yao Ming to grab the endorsement to hype the topic...

"Mr. Li, actually... I think this cooperation with Adidas is a rare opportunity for you and the company. And they promised to offer a quarterly endorsement fee of 200 million. The six-figure endorsement value looks at the entire entertainment industry. Circles are very scarce resources.”

Xiao Ruichao's snoring gradually weakened, and Hou Xiang's confidence became more stable.The reason why she hopes that Li Xian can take over this endorsement is not only to satisfy her little girl psychology and earn some profit commission, but also because she wants to gain a firm foothold in Mixian Entertainment.

I have just joined the company for a few months, and I have finalized such a grand work contract for the company. After Sister Yun knows, it is very likely that she will teach her more in-depth knowledge and try her best to cultivate her benchmark ability to become an agent.Once this is the case, the secret plan that has been hidden in her heart will naturally be much easier to implement...

Li Xian sipped the full tea in his teacup, and quickly calculated all the pros and cons that would come to him after he really endorsed Adidas.The recent filming of "Reaper is Coming" cost the company a lot of working capital. Although the endorsement fee of 200 million is not a sky-high price, for the company, it can be regarded as a circulating amount that can be used as a gift in a timely manner.

"Okay! Then give them an affirmative answer tomorrow morning. Don't be careless about the contract. Sister Yun is not in the company right now. You can hire a lawyer to help verify it. I will deal with the film crew in the next two days. , I will probably visit BJ the day after tomorrow.”

The hour hand of Big Ben is accurately fixed at 6 o'clock in the morning.

After hanging up the phone, Li Xian shrugged his shoulders and waved off the exhaustion all over his body, and his eyes shone with a dazzling light that echoed anticipation and struggle.

The new year starts from this moment.The new journey continues from this moment.

(End of this chapter)