superstar family

Chapter 108, Chapter 107

Li Qing lit a cigarette, took a puff, and asked straight to the point: "Then, Director Shen, what is your publicity budget?"

"The less the better." Shen Qiushan said.

Li Qing smiled: "So, to what extent does Director Shen want to be less?"

"It's best to control it at around 500 million." Shen Qiushan reported his psychological price.

"500 million?" Li Qing frowned. 500 million sounds like a lot, but for the announcement of a movie, it's not worth mentioning, and the splash might not be seen.

"How much is Director Shen's total investment in this movie?" Li Qing asked.

"3000 million." Shen Qiushan didn't hide anything, but it was actually less than 3000 million. After all, Qin Yaqian's salary was not included.

"It's only 3000 million?" Li Qing rubbed his hands. 3000 million is considered a low cost for a theater film. However, if the total investment is 3000 million, it is barely reasonable for Shen Qiushan to use 500 million for publicity. , in the current film industry, the publicity cost of Hollywood films is the highest, usually 1:1, that is, the publicity cost is basically the same as the total investment in filming, and even the publicity cost of some films is more than the total investment in filming.

However, half of the domestic publicity costs account for one-fifth to one-third of the shooting cost, and at most it will not exceed half.

Therefore, based on the total investment of 3000 million, one-fifth is 600 million, and the figure given by Shen Qiushan is 500 million, which is barely reasonable.

"Director Shen, you know that it's hard to get the effect you want if you spend 500 million yuan in publicity costs." Li Qing shook his head and took a dull puff on his cigarette.

"That's why I'm looking for your new motivation!" Shen Qiushan shrugged with a light smile.

"No matter how strong our new power's publicity ability is, and how strong the relationship is, it still needs money to pave the way." Li Qing said while puffing out smoke rings: "Nowadays, some well-known film critics cost 500 yuan for a film review. A press release on the A-level page of the website starts at [-] yuan, and forums and film review websites cost hundreds of thousands, plus theater advertisements and offline activities... [-] million yuan, if you want a comprehensive coverage It's hard to start a wave of publicity."

"Then, how much money does Boss Li think I should spend on promoting this drama?" Shen Qiushan asked calmly.

"It's 800 million at least." Li Qing said.

"Too much." Shen Qiushan shook his head: "Boss Li also saw the scale of our company. The 3000 million filming investment almost emptied the company, and the budget for publicity and distribution expenses is really not that much."

"Then there is no other way." Li Qing shrugged: "Why don't you, Director Shen, talk to other companies?"

Shen Qiushan knew that this was Li Qing's strategy, so he smiled softly: "If I want to find other companies, I won't go to Mr. Li through Lao Han."

"600 million, this is the limit I can bear." Shen Qiushan looked sincere.

"Since Director Shen mentioned Lao Han, then I'll take another step back, 700 million, I'll take over your job." Li Qing flicked the soot and sighed: "Director Shen, you should know that we have very few new motivations. Take such a small job."

Li Qing's words are not bragging. The films released by New Power must be medium-investment films. Small-budget counterattack films are hard to come by. They basically lose money and have limited profit margins. Big companies like Momentum generally don't accept them.

"How about this, Boss Li, 666 million, please be lucky." Shen Qiushan said, and directly extended his right hand. If Li Qing agrees, the two of them shook hands, and the matter was considered done.

"Director Shen, I'm convinced of you, I've never seen such a picky boss~!" Li Qing laughed, stood up and shook hands with Shen Qiushan: "Okay, I'll take this job."

During the negotiation process, of course, the two of them used their own schemes for their own interests, but now that the cooperation has been reached, they have become partners, and Li Qing no longer cares about it. He can sit in a big company like New Power to announce Of course, the position of hair director is not a vegetarian. Dressing like an "upstart" is just a cover for him. Before he came, he had already made an evaluation of Shen Qiushan's "Yanjing Meets Seattle". His evaluation result Yes, the box office of this drama should be between 6000 million and 1.5 million.

Originally, this number could be higher, but the Qixi Festival is too tragic, and the movies are released together. The latest news is that Chu Feng's "A Woman Like a Flower" has also joined the Qixi Festival. Therefore, Li Qing's box office forecast for "Yanjing Meets Seattle" has been lowered. Well, if the box office is 6000 million, the management will get 43%, which is about 2600 million. Even if they take 15% of the distribution commission, it will only be less than 400 million, which is definitely a loss. If the box office is 1.5 million, the management will get a share of 6500 million. About 15% of their publishers take a commission, which is more than 900 million, but this is all calculated according to the upper limit. It is unknown whether "Yanjing Meets Seattle" can get 1.5 million box office. Can Shen Qiushan agree to 15? % distribution commission is also unknown.

This account was already in Li Qing's heart before he came, so, relatively speaking, the cooperation method proposed by Shen Qiushan is more cost-effective for New Power. For the 666 million publicity fee, they can set aside 200 million no matter what. For profit, New Power has a long-term cooperative relationship with major theaters and media. The cost of distributing a film is far less than what Li Qing said. This is the distribution capacity of a company.

The same is 666 million. If Shen Qiushan uses it for a company with weak distribution capabilities, the effect may not be better than that of New Power, and that small company will not make much money, because the cost of publicity they pay is higher than that of New Power. Gao, this is also the reason why Shen Qiushan is patient and wants New Power to release his new play.

Today is the era of "the smell of wine is also afraid of deep alleys". Good word of mouth can certainly increase the box office of a movie, but this is a relatively long process. During the period when your word of mouth is fermenting, new movies are constantly coming online, and the number of movies made in theaters cannot increase. No matter how good the word-of-mouth is, it’s useless, but for New Power to release, first of all, the filming in theaters is guaranteed, at least within a reasonable range.

In addition, the film "Yanjing Meets Seattle" has a good reputation, but it is far from reaching the point where word-of-mouth can "make the air every second of every second". It is very necessary to find a strong distributor.

"So concerned about Director Shen, I'll ask my assistant to prepare the contract and send it over. Let's proceed to the next step. Since you want to compete in the Qixi festival, have you decided on the release date?" Li Qing asked.

"I checked the almanac. August 8th is not bad. Two days before Qixi Festival, the film was released two days ago, and word of mouth spread. There should be an outbreak on Qixi Festival." Shen Qiushan said.

"Director Shen seems to be very confident in his film." Li Qing threw the cigarette butt into the ashtray, got up and walked to the calendar hanging on the wall, turned to the page of August, and took out the signature pen he carried with him , first drew a circle on the 19th: "On the 19th, "True Love is Priceless" directed by Song Zimo will be released, and "A Thousand Paper Cranes" directed by Zhou Gui will also be released on this day. Friends who heard the announcement said that these two films Both are good, if you release on the 20th, the box office will definitely be diverted by these two films, if the box office on the first day is not satisfactory, it will affect the subsequent filming."

"Look at the 20th." Li Qing circled 20 again with a pen and said lightly: "An hour ago, "Woman Like a Flower" just announced that it will be released on 8.20, that is to say, if you also choose to release it on the 20th, not only must you Resist the box office diversion of the two films "True Love Is Priceless" and "Thousand Paper Cranes", but also be forced by the high-ranking film "A Woman Like a Flower"."

"On the 21st, it is known that five new films will be released at the same time, and if the word-of-mouth of "Woman Like a Flower" is strong, the result can be imagined..." Li Qing's analysis was very serious, and he raised his pen again , circled 16, and continued: "I suggest that Director Shen can premiere the film on the 16th. This day is Saturday, the traffic is relatively large, and it staggers the peak of the release of romantic films. If your film really The quality of the products is excellent, so when the first week of Qixi Festival is still hot, you can also get a share of the Qixi Festival.”

"Let's take a step back, even if your film has a good reputation, if it's released on the 16th, you can earn a few days of money." Li Qing put away his pen and looked at Shen Qiushan: "Director Shen, what do you think?"

Shen Qiushan frowned, thought for a while, and then nodded heavily: "Alright, then it will be released on August 8."

……

　Big guys, it would be nice to have a few recommendation tickets... Don't let Shen's Films go bankrupt...

　　


(End of this chapter)