national idol

Chapter 164 Sweet and Sour
Yuan Jincai, the boss of Youyi Dairy, brought three of his own products, pure milk, sweet milk and yogurt.

These are also the only three products of Youyi Dairy. Unlike those big dairy companies, small companies can make various fruit flavors with just one yogurt.

In addition to his own products, Yuan Jincai also brought several products from competitors, all of which are common brands and flavors on the market.

Ding Ning tasted them all, and after comparing them, he found that the three milks of Youyi are indeed superior in terms of taste and taste, both at the same popular price.

After satisfying his sense of taste, the negotiation went smoothly. Not long after the dinner started, the two parties finalized their cooperation intention.

However, Ding Ning did not sign the contract right away. He asked to find time to visit the factory before discussing it, and Yuan Jin agreed.

After nearly five years of intensive farming in the milk industry, with word-of-mouth and a certain market, he felt that the time had come to expand the company's scale. The ambitious Yuan Jincai, who was determined to make a big splash, not only found Ding Ning to endorse him.

His plan is to find three spokespersons at a time, representing three different flavors respectively.

Among them, pure milk has been confirmed to be endorsed by Yang Zhen, an old drama player with a good reputation and low endorsement fees. He let Ding Ning choose the sweet and sour flavors that young people prefer.

Ding Ning picked sweet milk, and the remaining yogurt needed another spokesperson.

The two types of milk, sweet and sour, are positioned as teenagers, so Yuan Jin has a joint promotion plan, which will involve the cooperation of two spokespersons.

And considering the advertising effect, the remaining spokesperson, according to Yuan Jincai's intention, can only be a young woman.

When men and women cooperate, it is necessary to take into account the willingness of the two spokespersons to cooperate.

Since Ding Ning is sure that he will endorse, his opinion is very important. Yuan Jincai said: "We still lack a female spokesperson, who should be about the same age as you. I wonder if you have someone who is more willing to cooperate? Of course, our company is not large. It is big and the funds are limited, so it is impossible to find a star with too big a name. If you have a more suitable one, you can recommend it.”

For a woman of his age, Ding Ning immediately thought of two people, Ye Di and Zhang Xuan, out of the desire not to lose their wealth to outsiders.

Ye Di is a very good choice, but the rumors about Ye Di and him have not subsided recently, and he does not want to be seen as consuming Ye Di, so Ding Ning can only exclude Ye Di.

Zhang Xuan's reputation is a little bit worse, but he really doesn't know other suitable people for her, Ding Ning said: "I just signed a female singer in my studio, named Zhang Xuan, I don't know if you recognize Mr. Yuan know?"

Ding Ning was chosen out of a hundred to one out of many available spokespersons. Yuan Jincai had read a lot of Ding Ning's materials, among which was Zhang Xuan.

In Yuan Jincai's opinion, Zhang Xuan is not suitable, he tactfully said: "Zhang Xuan is a little older, we hope it is better to be younger, more youthful and lively, with a student temperament."

As soon as Yuan Jincai mentioned this condition, Ding Ning thought of Zhang Hanyun.

But there is no Zhang Hanyun in this world, like Zhang Hanyun, he has seen two, one is Douyou's anchor "Susu", and the other is Ruan Yuchun.

However, neither of these two people could be taken into consideration. Ding Ning said regretfully, "Mr. Yuan can only find him himself. I don't have any suitable people here."

Yang Du interjected: "I think there is someone who is quite suitable. You should all know Zhou Chunlei. The heroine of "Spring Breeze", which had a high box office before, is quite popular recently, and her image meets the requirements."

"Zhou Chunlei is indeed good, but Wei Changping has a broad career path, his vision is too high, and he is taking the international route, so I don't think there is much hope."

Upon hearing Zhou Chunlei, Yuan Jincai frowned.

He was very fond of this girl who was lucky enough to cooperate with the great director Wei Changping when she debuted, and became popular on the screen with her maiden work "Spring Breeze" a while ago, and she was in their consideration.

It's just that as the youngest "Guardian Girl", her current social status is not low, and the female stars under Wei Changping's command are very picky when it comes to endorsements. They are often international brands, and he feels that he can't win them.

Wei Changping's people are indeed a bit unattainable, Yang Du said: "That's right, then Mr. Yuan, do you have any other candidates for her to consider?"

Yuan Jincai said: "There are quite a lot of people who have considered it, and there are two that I like. One is Su Tao, Ding Ning should be very familiar with it. The other is Chu Jiao, do you know each other?"

Ding Ning had never heard of Chu Jiao before. He looked at Yang Du suspiciously. Yang Du understood and introduced, "It should be the Chu Jiao who came out of Super Nova last year. She seems to be filming now? I don't know the details."

Yuan Jincai answered, "Well, she's not well-known yet, but like Ding Ning, she's a potential stock. She's filming a school drama called "Youth Diary" recently, and I'll show you two photos of the stills."

As he said that, Yuan Jincai took out a tablet computer from the briefcase beside him, searched the Internet for a still photo of Chu Jiao, handed it to Ding Ning and said, "That's her, the leading actor in this movie is Chen Mo, I guess it will be popular."

Ding Ning took Yuan Jincai's computer and looked at it, and found that this Chu Jiao was indeed quite temperamental, with a sense of water and clarity, compared with Su Tao, she was more vigorous.

He didn't want to cooperate with Su Tao, and Chu Jiao was indeed better in terms of image, Ding Ning said, "I think she is more suitable than Su Tao."

Yang Du echoed: "Well, she has more temperament, Su Tao feels a bit thin."

After taking back the computer from Ding Ning, Yuan Jincai said: "Then I will contact her first, and if it is confirmed, I will contact you to meet her at that time."

"By the way," Yuan Jincai continued after putting the computer back in his briefcase, "We also want to ask you to write a commercial song, and we can pay for it separately."

There are quite a few songs suitable for milk commercials, Ding Ning said: "No problem. But, you'd better give me a theme, so I can have a direction."

Yuan Jincai thought for a while, and said: "The main thing is that you and another female spokesperson will use this song in the commercial. I hope it will be fresher, more pleasing to young people, more sunny, and more energetic. You You are young people, and I understand your young people's preferences better, and I don't dictate blindly, so you just let go of writing."

Speaking of the milk commercial song, Ding Ning's first reaction was "Sweet and Sour is Me".

But Yuan Jincai said that it was written for a cooperative advertisement, so "Sweet and Sour is Me" is a bit inappropriate.

Let him sing such a crooked song and act as an endorsement with a little girl. The picture is so beautiful that he dare not look at it.

However, "Sweet and Sour" sung by SHE and Fahrenheit is appropriate.

With the score in mind, Ding Ning said: "Then when I go to visit the factory, I will bring you the song."

"Okay, sorry to trouble you."

Yuan Jincai can trust Ding Ning's creative skills, otherwise he would not have asked him to write songs.

Commercial songs can sometimes play a more important role in publicity than the advertisement itself. Many commercial songs can make people think of the corresponding products when they hear the song while they are popular, thus greatly improving the advertising effect.

He very much hopes that Ding Ning can also bring him such a work.

(End of this chapter)