national idol

Chapter 211 Children's Song Market
"Is CNR the Central Broadcasting Station?"

Ding Ning was taken aback when he learned from Ma Chu that people from the Central Guangzhou Children's Choir asked him to write nursery rhymes.

What's going on, they've all gone to the center?
What the hell is asking him to write nursery rhymes?

"Yes." Ma Chu nodded: "I said I heard your "Little Grass" and thought it was very good."

It turned out to be the fault of "Little Grass", Ding Ning suddenly realized.

In the information age, the news really spread fast enough, so he also posted a video of "Little Grass" on Weibo, which was known by the CNR.

Could it be that he has become popular recently and was targeted by the people above?

Just as he was about to reply, Yang Du, who was sitting on the sofa, joked, "Didn't you just write folk songs and nursery rhymes before, and now the opportunity has come."

Ding Ning smiled and said, "Of course I can write. All right, give me the phone."

"Don't." When Ding Ning asked for a phone call, Yang Du turned around hastily, looked at Ding Ning, and said, "You'd better not come forward for this matter yourself, just leave it to Ma Chu to contact you."

"Why?" Ding Ning asked puzzled.

Yang Du said: "There are some people in the upper echelon whose copyright awareness is worse than that of ordinary people like us. They just want to ask for your song empty-handed, and they won't give you half a dime. If you want to be a selfless people's artist , that's up to you. If you don't want to do it, let Ma Chu come forward and talk about the price first."

Fearing that Ding Ning would think his words were too utilitarian, Yang Du added: "It's not that I judge a gentleman's belly with a villain's heart. You may not care about the little money for writing nursery rhymes, but for this kind of thing, my opinion is that it should You can’t take a single point less, you must correct your attitude, otherwise others will think that you should give selflessly.”

"There are too many insatiable greed these days. After you become famous, friends and relatives often call you to ask for this or that. If you think that you are prosperous, you must share a lot of glory and wealth with them. The people above are the same , if you don’t show your own attitude, people will feel that it is your honor to use your song, not to mention paying you, they probably expect you to thank them, you can’t get used to it.”

"Yes, Uncle Yang is right. We must have our own attitude when dealing with the superiors."

Ma Chu took Yang Du's words seriously. It's not that they are narrow-minded, but some people in the upper class are really ugly. It's already the 21st century. Many people's thinking and style are still in the last century when the government dominated everything, and they can't change it.

What Yang Du said made sense. Ding Ning thought for a while and said, "That's fine. In this way, you can tell them that I can write nursery rhymes, but I don't sell the copyright. The right to use can be sold, but you have to pay. Uncle Yang, what do you think?" How much is this cost appropriate?"

Yang Du thought for a while, and said: "If you only give them the right to use singing, it's estimated to be 5 to 10 yuan. But if you add sales and communication rights, you have to ask for a share of the income, which should not be too high. [-] Between %-[-]%."

Ding Ning pursed his lips and thought for a while, then said, "Then let's talk according to this condition, Ma Chu, I will leave the heavy responsibility to you."

"Okay." Ma Chu hurriedly contacted the person who just called.

……

Ma Chu was busy making phone calls, while Ding Ning was lost in thought.

When it comes to nursery rhymes, he memorizes quite a few, and most of these nursery rhymes don't exist in this world.

Especially the Chinese music scene in this world has not experienced the era when Taiwanese school songs dominated. Classic school songs such as "Little Rain in March" written by him to Ding Jing, "Orchid Grass" and "Childhood" are all popular. does not exist.

And these songs, in Ding Ning's view, are rare masterpieces in the Chinese music scene. Their generally fresh and simple style is popular, and they are not too behind the times.

Even if it is lagging behind, a slightly popular adaptation of the genre may be welcomed by the market.

These days, nursery rhymes and school songs are in short supply. This once fertile soil is now barren. Looking around, there are no new seedlings, and a new wind is urgently needed.

Ding Ning doesn't know if the nursery rhymes and school songs he memorized will be recognized by the world in this era, but for him, it is easy to reproduce these works, and he can definitely give it a try.

With this thought in mind, Ding Ning looked at Yang Du and said, "Uncle Yang, do you think there is still a market for nursery rhymes?"

Yang Du thought for a while, and said: "Of course there is a market, but children's songs are not easy to be recognized by the market like pop songs. One, the theme and content of children's songs are relatively narrow. Like a pop song, you can write anything."

"If you want to make nursery rhymes into commercial songs, it's not enough to be positive these days. You also have to have a good melody and a rhythm that can make children move. Have you ever been to a kindergarten? Let me tell you, the kindergarten next to my house recently It's all about playing your "Not Afraid, Not Afraid", so that the old Tai Chi players nearby can hum a few words, "I'm not afraid when I see cockroaches." Since elementary school, it's all love pop songs, not parents , the teacher forced it, it is estimated that no child is willing to take the initiative to listen to nursery rhymes."

"On the other hand, children don't have the right to choose. Parents buy nursery rhymes. You have to write something suitable for children, and you have to pass the test of parents. It's too difficult. Therefore, no one writes nursery rhymes now. Commercial society Well, everyone is easy to get money, where to get money quickly, and where to go. Nursery rhymes seem simple, but in fact they are harder to write than any song, and harder than any other song to be popular."

"Now the real market for nursery rhymes is for preschool children. If you have an idea, you can try it. But if you write nursery rhymes for commercial purposes, I don't think you can set the goal too high. If you write for CNR Children's If it is organized by an official organization such as a choir, then you can write it like "Little Grass"."

When Ding Ning heard Yang Du's words, his heart turned cold.

No, Yang Du's words are true. The reality now is that pop songs are flooding the campus, not to mention off-campus. The prospect of nursery rhymes and campus songs is indeed not optimistic.

The barrenness of this market is the result of the market's own choice. Even if he has high-quality nursery rhymes and campus song resources, it may not be able to turn decay into magic.

While speaking, Ma Chu had already negotiated with the Yangguang Children's Choir.

As soon as Yang Du finished speaking, he reported: "Central Broadcasting said that there is no shortage of money, everything can be paid according to the market price, and no one takes advantage of anyone. However, the caller said that their chief art director I want to talk to you in person, and say I want to communicate with you."

"Then give me the number." If you are willing to pay, then you can communicate. Ding Ning wrote down the number and called the general director named Wang Runze.

(End of this chapter)