national idol

Chapter 276 Superstar Project
"Your complexion is makeup?"

When he opened the door and saw Ding Ning, Sun Zhihao was stunned.

Why is this guy brown-skinned? Shouldn't he be fair-skinned on the TV network?

But soon he realized that it was makeup, and the lighting in the corridor was not good, so the color looked darker.

"Yes." Just after filming outside, his whole body was cold, when Sun Zhihao opened the door, a wave of heat gushed out, and Ding Ning hurried into the room to keep warm.

"Filming is hard work, isn't it?" Seeing that Ding Ning's lips were trembling slightly and his hands were rubbing together, he guessed that he was very cold, so Sun Zhihao hurriedly closed the door.

"It's okay." Ding Ning went to the end of the bed and sat down: "Let's get down to business, I might have to go back to filming later."

"Okay." Sun Zhihao pulled out a chair from under the desk and sat down, then took out a business card from his pocket and handed it to Ding Ning, and said, "Let me introduce myself first, I am the director of Imusic's pan-China region, and my surname is Sun."

"Oh, hello, Mr. Sun." Ding Ning took the business card and glanced at it, then put the business card in his pocket with one hand, and stretched out the other hand to Sun Zhihao, wanting to shake hands with him.

"You're welcome." Sun Zhihao quickly reached out to shake Ding Ning's hand in response.

After holding it, he found that Ding Ning's hands were really cold. He hurriedly took a cup of boiling water from the table and handed it to Ding Ning: "Warm your hands."

"Thank you." Ding Ning felt a lot more comfortable after receiving the warm water glass and feeling the temperature on the water glass.

Sun Zhihao continued: "First of all, I have to explain to you that I am not from Cmuisc. To be precise, my authority is above everyone in Cmusc. Cmusic can be said to be our supplier, but due to our lack of manpower, So many things that should be done by us have been delegated to Cmuisc."

"Understood." Ding Ning interrupted.

"Yeah." Sun Zhihao nodded lightly and continued: "The current situation is that our contract with Cmusic is about to expire, and since they haven't produced any performance over the years, we have decided to terminate our cooperation with them. do it yourself."

"This time, the Imusic headquarters gave us a lot of support, with an initial investment of nearly [-] million yuan. Our team has also been expanding its recruitment since last year, and now all departments are basically in place. Many of them are senior employees recruited from the four major platforms. Its capabilities in all aspects are comparable to any platform.”

"Even, we may be stronger than them, because many of our technicians are foreign experts."

"I don't brag too much about our company. Now, as you know, we are working on a superstar project, which is to invite influential domestic kings and queens to settle in, open up their own columns, and do publicity for us. Similar to the previous Cmusic The times are different, this time, all the singers you have entered, no matter in the name of individuals or in the name of the company, have the right to control the operation of their own columns."

"That is to say, your column editing rights and the like are no longer in the hands of Cmuisc. You can now interact with music fans through the column, and it is more convenient to upload and delete music. Of course, if you don't have time or don't If it is convenient, you can also entrust it to us to manage the operation.”

"In order to expand the user base, we have now opened up Weibo, Zhizhi and Yuchat login channels. In terms of payment channels, we have also reached cooperation with the top five online payment providers in China."

"Our advertising business will also be transparent. If you need to purchase advertising space, you can apply for it directly in your user background. It is very fast and convenient. At the same time, we will give a one-year Singer channel recommendations are pinned to the top, and landing page recommendations last for at least two weeks."

"We will also provide a monthly data service and provide you with a detailed data report. This is done by various platforms, but they are charged. We will have a free report every month. This service will last for at least two years .”

"We have also set up a special company page. The companies that apply to enter will have their own independent accounts, which can be used for operation and promotion. If you join our Imusic with the entire Wanwei artist, we will give you more discounts convenient."

"The most important point is that for the first batch of artists who joined us, we only charge 12% of the channel fee for the first three years. Moreover, our channels are globalized. If you aspire to go global, then choosing us is the best choice." correct."

"As you know, our pan-China market is actually the global Chinese-speaking market. As long as the main language is Chinese, then Imusic users all over the world will know that you see you. It used to be controlled by Cmusic. We have not done enough to promote Singer Lu."

"But now you can rest assured that we will treat everyone equally and no longer focus on Hong Kong and Taiwan singers. Of course, there will definitely be biases. If you have good grades, you will be recommended more. This is the same for everyone. If you are willing to join our superstar program first, then We will definitely give you more resources.”

After listening to Sun Zhihao's eloquent speech, various thoughts flashed in Ding Ning's mind.

In fact, before Sun Zhihao came to visit him in person, he had already received a lot of news.

In the past two days, he has been thinking about this matter, but he has been unable to make a decision.

Because, this is a dilemma.

Just think, if he doesn't join Imusic's superstar project, then he will definitely be put on small shoes on Imusic, and Imusic's various promotions and promotions will definitely miss him.

Unlike the four major platforms that regard selling advertising as a major business, there are very few advertising spaces on Imusic. I don’t know what will happen after the revision, but if it remains the same, it will definitely sit in the cold palace, even colder than it is now.

His current results on Imusic are far from as good as those on the four major platforms. In terms of sales, if he is dead, he is mid-tier.

If he continued to sit in the cold palace, the results would be even worse, at least he would be hindered by the promotion.

The international Chinese market is what he covets very much, and it is also what he must develop.

You know, Zheng Wei, Jiang Zhiran and others have achieved impressive sales on Imusic, accounting for more than one-third of their total score.

Imusic has a huge market, and to a certain extent it symbolizes international popularity, so if he wants to truly become a superstar, he has to pay attention to Imusic.

But if he joins the superstar project, the four major platforms will probably give him small shoes.

The four major platforms are his current foundation. If the foundation is disturbed and his vitality is damaged, he is also afraid.

After pondering for a while, he asked hesitantly: "Can you tell me who are the people who have decided to join the superstar project. I guarantee my personality that I will not leak the news."

It was expected by Sun Zhihao that Ding Ning asked this question, but he was also very afraid that Ding Ning would ask it.

Because, over the past few days, none of the big names in the music scene that their team has really managed.

why?
It's very simple, now in the entire Chinese music scene, except for Ding Ning, the big players have either been in the industry for at least a few years and have become elites; or they are in big companies and are controlled by the company.

These two groups of people have nothing to worry about: they either have achievements, like Zheng Wei, whose albums on Imusic are not less than triple platinum, and Imusic wants to wear small shoes for him, which is asking for trouble.

Either there is a team, like the other three heavenly kings and various queens.There are big companies behind each of them, and they are not afraid of Imusic embarrassing them at all, because moving one of them is equivalent to moving their entire company.

In comparison, Ding Ning, who just emerged last year, has a weaker foundation, especially on Imusic, Ding Ning did not have much good results.

However, Ding Ning's poor grades are only temporary in his opinion.

For one thing, Ding Ning's debut time is still short, with insufficient accumulation and insufficient promotion.

Secondly, it is also because Ding Ning's own music genre and style is not liked by the majority of Chinese music fans in other regions. It is too localized and lacks internationality.

The same is Chinese songs, the taste of music in the mainland is generally different from the taste of music in other regions.

If Ding Ning's first capital is "Pirate", he can guarantee that Ding Ning will be popular, at least among the Chinese community.

It's a pity that Ding Ning wrote all the international songs for others, and the songs he sang were basically local.

Whether it's folk songs or rock songs he sings now, foreign countries are ahead of the mainland by how many eras.People outside the mainland who have been influenced by foreign music for many years don't like to see Ding Ning's music that is highly praised in the mainland.

But "Pirate", "Say I Love You", "The Title Song of Love", etc., are enough to prove that Ding Ning has the ability and potential to go international.

If nothing else happened, he felt that Ding Ning's future performance on IMusic would definitely be as crazy as on the four major platforms.

Because of this, when other people in Imusic split up to become lobbyists, he, as the director of Pan-China Region, would personally approach Ding Ning.

A person whose current achievements are relatively weak, but has unlimited potential, has a high appeal in the mainland music market, has a good network, and his own team is gradually taking shape. For Imusic, it is simply a vulnerable opening from God.

He was like the door that had to be breached in an impenetrable city. If he broke through, they, Imusic, could easily fight their way out.

If they can't break through, it is estimated that the morale of the other big coffees will be more stable. Then their plan to use some small favors to attract a series of superstars to join their promotion team will probably be declared bankrupt.

In fact, he is very clear that the hype before him is basically empty.Like the promotion of the login page, the promotion of the singer page, since they are determined to reform themselves, as long as there are achievements, it is the responsibility of Imusic, and they will give it if they don’t promise.

Only the channel fee reduction is a more practical benefit, but for that small 3%, it offends the vast market of the four major platforms, and anyone would be discouraged.

Therefore, when Ding Ning asked him who had joined, he was very tormented.

Fortunately, he was prepared, and he said without blushing, "There are quite a few people who are interested, like Zheng Wei and Jiang Zhiran, both have intentions."

These words are perfunctory enough, Ding Ning asked: "Then has anyone confirmed it?"

Sun Zhihao smiled: "Not yet, but I think there will be soon. The overall market share of our Imusic in the Chinese music scene is larger than that of Yiting and Suile combined. Who would not be tempted, right? ?”

Hearing Sun Zhihao talk about him, Ding Ning felt that he was not so optimistic. Otherwise, why would Sun Zhihao rush all the way to this remote suburb to find him.

Thinking about it carefully, yes, what Imusic is doing now is to use some petty profits to attract a group of people to do publicity for them. How many people are willing to accept their tricks.

But he really needs the market of Imusic. As far as he is concerned, if Imusic is willing to give him more promotion, he is really tempted.

Frowning and thinking for a while, he opened his mouth slowly and said, "I don't know what other people think, but I guess most people would not be willing to offend the four major platforms. You also know that three of the four major platforms have their own behind them. Mouthpiece media, but you don’t have one, and if you cooperate, you will lose more than sales on the platform.”

Sun Zhihao frowned when he heard the words, Ding Ning is not stupid, he is not so easy to be fooled, it seems that it is not easy to persuade Ding Ning, this makes him feel heavy immediately.

Ding Ning went on to say: "The benefits you give, in my opinion, are just petty profits. I guess no one would dare to take it from the small singers, and the singers with better grades don't bother to eat it. Instead of offending the four major platforms, I think most of them People are more willing to offend you. Especially, Cmuisc has done a mess over the years, all kinds of injustice and deceit, everyone has a bad impression of you."

Every sentence is true, like An Keqing who was cheated by Cmusic not long ago, when their people called to contact her, she was scolded and Sun Zhihao frowned even tighter.

"So, I don't think it's easy for you to raise the banner and get someone to stand for you. I guess you need someone to stand up now, right?" Ding Ning stared at Sun Zhihao, observing his expression.

Sun Zhihao took a deep breath, smiled and said: "This, the past is the past, and the present is the present. Our Imusic brand enjoys a good reputation all over the world. I admit that there were many shortcomings in Cmusic before, but now we have re- Returning to Imusic, I believe everyone knows what Imusic stands for. We are the largest online music sales platform in the world, and this is an opportunity.”

Sun Zhihao's mouth is still powerful, and Ding Ning's heart is really moved by his words.

That's right, now is indeed an opportunity, an opportunity that may not matter to others, but to him as a newcomer, it is an extremely important opportunity, an opportunity that may allow him to ride the wind and waves in the international Chinese music market.

There is no doubt that if he wants to go further in the music career, he can only join the thief ship of Imusic.

Seeking wealth and wealth, Ding Ning hesitated for a while, and made a decision: "I can join your superstar project, and I can even help you recruit soldiers and horses to be a lobbyist, but I have one condition."

Hearing that Ding Ning was relieved and overjoyed, Sun Zhihao quickly asked, "What conditions?"

Ding Ning opened the IMusic client and said, "The default background image of your client is a bit monotonous. I can contribute a photo."

Hearing this, Sun Zhihao moved closer to Ding Ning to take a look, and then he was overwhelmed by Ding Ning's wit.

The default background image is the pattern that can be seen on the homepage of Imusic. If Ding Ning's image is placed, it is not a big advertisement.

But it’s not impossible to think about it, he said with a smile: "It's easy to say."

(End of this chapter)