national idol

Chapter 318 Golden Needle Award ([-])

The three Chinese music awards each have their own characteristics. After the rise of music in the mainland, the Chinese music festival has the highest ratings in the mainland.

The Golden Melody Awards are the most historic and influential. They are well-known in the Asia-Pacific region. In terms of authority, they are also the least questioned among the three awards.

The Golden Needle Award is more embarrassing, and this embarrassment is closely related to Hong Kong Island itself.

When Hong Kong Island was still a colony, due to its very special location, it was once very beautiful.

But after the reunification, even with its special geographical location and historical heritage, the importance of Hong Kong Island at home and abroad has undoubtedly gradually decreased.

This reduction is in all aspects, and it affects the whole body.

In terms of music, the decline of Hong Kong Island's status can be seen from the sharp decline in the popularity of Cantonese songs in recent years, and the rapid decline of the market.

Under this change, the Golden Needle Award was once silent until it was suspended for three years after 2010. It was just revived last year, and when it was revived, there have been great changes in its core.

Coincidentally, its changes did not start from the authority. After all, the authority of the Golden Melody Awards has been deeply rooted in the hearts of the people and cannot be surpassed, but from the perspective of professionalism.

This professionalism does not mean the professionalism of the awards, but the professionalism of the awards ceremony.

The three domestic awards had a common feature before, that is, they focused on awarding, but not on the spot.

The three awards have been held for so many years, leaving a stunning impression on people, and almost none of them make singers or songs popular. This is the lack of the scene.

When a group of professional singers present a boring performance like KTV singing, I believe everyone will forget it, and the degree of attention will be greatly affected.

On the contrary, music awards such as the Grammy abroad pay more attention to the scene than the awards, and truly treat the awards ceremony as a grand event for the entire entertainment industry.

Their award-giving stage is a stage for stars to show the public how hard it is to sell themselves, or play songs or promote new albums.

It's not just, oh, you win this award, I win this award, and then everyone goes home happy or sad. The follow-up is nothing more than a stylized report of who won what award, which is instantly forgotten.

Grammys and other awards are different. Due to the professionalism and popularity of the scene, these award ceremonies will have extremely popular live performances every year, and several popular songs will be popular.

Even long after the award, these performances and hit songs still have influence and continue to spread through various channels.

With the spread of these scenes, the ratings and influence of these music awards have shown a virtuous circle of development.

On the other hand, the three major awards in China, in fact, are all based on their laurels, and they are run by people. The ratings are basically only related to the overall big-name index of the guests present, not the scene.

The Golden Needle Award was once overwhelmed. If the Golden Melody Award does not change, many people believe that it will be another Golden Needle Award.

Of course, this year's Golden Melody Awards, at least the opening ceremony was highly praised. Ding Ning's "Dream Back to the Tang Dynasty" and "Chinese" with big names all left a deep impression on people.

As for the Chinese music festival, which has made great progress in recent years, it was not actually developed because of the award ceremony itself, but actually the overall progress of the mainland music scene.

Against such a background, the Golden Needle Award has absorbed the strengths of the Grammy and other awards, and has started its own strategy for the first professional awards ceremony in China.

Last year's Golden Needle Awards received wide acclaim after making changes. Although the hot live performance has not yet spread, there are still many flaws, but the singing and dancing all the way was exciting, and the audience's recognition was very high, confirming the professionalism of the scene Transformation is the way out, and this year's Golden Needle Awards will naturally spare no effort.

Of course, the Golden Needle Awards are under a lot of pressure this year.

For one thing, we did well last year, so of course we have to make great strides this year.

Secondly, the popularity of the opening performance of the Ding Ning Golden Melody Awards, in their view, is that the always staid Golden Melody Awards seems to have sensed where the way out is, and is looking for a change.

In the past, they were always overwhelmed by the Golden Melody Awards, and now that the Golden Melody Awards are here to stir up trouble again, it's hard for them not to feel the pressure.

While the organizers of the Golden Needle Awards are under pressure, many viewers are looking forward to the new Golden Needle Awards.

The Chinese music scene can be said to be extremely lively this year. The market has been expanding again and again. Many singers have reached new highs in sales, newcomers have emerged together, the elderly are like crucian carp crossing the river, and golden songs have been released one after another. Unfortunately, except for music talent shows, there are almost nothing. A scene worth seeing.

Even if it's a music talent show, after ten episodes of the show, one or two episodes with a hot spot is already pretty good.

And music lovers, there is a demand for the scene.

This can be seen from the high ratings of music talent shows.

Simply listening to songs can no longer meet everyone's needs. Apart from concerts, they hope to get in touch with singers or the more real side of their idols. This is the scene.

When more and more idols appear on TV programs to fulfill their wishes, their needs are no longer just to hear their idols' singing, but also hope that their idols can bring them heartfelt performances, and hope to hear more The studio version of the song is more exciting music, this is the professional live.

The publicity gimmick of the new Golden Needle Awards is the most professional and eye-catching awards ceremony. Given the good performance of the last Golden Needle Awards, this year, naturally, more people are looking forward to them.

Therefore, it is still in the stage of walking the red carpet, and there are already heated discussions on the Internet.

"This year's Chinese Music Festival and the Golden Melody Awards are both Ding Ning's opening performances, so shouldn't he also be the Golden Needle Award?"

"Support me Ning to do the opening performance. It feels like after so many years, he is the only one who has played these awards ceremonies to the fullest."

"It mustn't be Ding Ning. I'm sick of seeing him. Hurry up and find someone else. If it's Ding Ning, I'm too hopeless."

"I support Ning unconditionally. I still click on "Dream Back to Tang Dynasty" he sang at the Golden Melody Awards from time to time. "Chinese" is even more passionate."

"I'm wrong, big brother, it seems that only Ding Ning's scene is worth looking forward to. Of course, it would be great if other stars can let go like Ding Ning."

"In the last Golden Needle Awards, many stars played wildly. Shao Honggang deliberately went out of tune, and Sun Xi's performance was very exciting. I hope this year will be even better."

"I came here to see a joke, and I'm following the Grammys, waiting for a group of so-called singers who can't sing after leaving the recording studio to make a fool of themselves. I didn't say that Western singers dumped our singers by [-] blocks."

"Where are the wild dogs that like to lick Mr. Yang's feet so much? The Pacific Ocean is not covered. You are welcome to swim there."

……

On the red carpet, Ding Ning was also asked by the emcee about the live performance: "Ding Ning, I will definitely give you a wonderful performance tonight, right?"

Ding Ning smiled and said: "There will definitely be a performance, whether it is wonderful or not depends on everyone's evaluation, and boasting is not a big deal."

The emcee Zang Luping smiled and said: "If it was you, I believe it will be wonderful. Your live performance is really too strong. I often review some of your live videos. From my personal opinion, you are the most popular among the new generation of singers. One with live performance."

"Really?" Ding Ning looked sideways at Zang Luping pretending to be pleasantly surprised: "Thank you for your compliment, but I dare not say that you are the most skilled host among the hosts. I am afraid that you will be beaten by other hosts. Hack me."

"Haha." Zang Luping smiled heartily: "Are you still afraid of being hacked? I feel that at your current level, you don't care much about what others say, do you?"

Ding Ning said: "It's hard to say, after all, I am a singer, not a cultivator."

"Haha." Unexpectedly, Ding Ning was so humorous, Zang Luping laughed so hard.

After a while, he stopped laughing and said: "Actually, you are a very special singer in our country. You are not only good at singing pop, but also good at folk songs, rock songs, etc., and you have masterpieces. This is different from most singers. It's different. Then, the current situation in our country is that folk songs and rock are declining, what do you think about this?"

Before Ding Ning could answer, Zang Luping said again: "Do you have any idea to revitalize these two genres? Of course, recently, under your influence, folk songs and rock music in China have risen. Both categories flourished."

Ding Ning paused, and said: "I don't dare to answer what you said. I'm not as influential as you said, and I haven't thought about revitalizing anything. I'm just doing what I like to do. Folk songs And the decline of rock and roll, how to put it, is mainly because Chinese people's aesthetics of pop music is formed in a clear sequence of transmissions."

"In fact, many people know that the development process of popular music in China starts with some singers with musical talent and sense of smell absorbing a novel music theme from abroad and playing in the niche circle. There are a few geniuses who have played well and played with local characteristics, and then one or a few of the most talented people have stood up and played miraculously, played enough to have an impact on the public, and then it became popular."

"This is true of folk songs, rock and roll, R&B, and electronic music that is popular now. So, everyone now knows how powerful Master Fuzhou, Master Wen Heyang, and Zheng Wei are. Single-handedly impacting thousands of people."

"Praise you." Fu Yueran, who was watching the live broadcast with his father in front of the TV, said with a club on his father's shoulder.

"Hehe." Fu Zhou smiled slightly.

On the red carpet, Ding Ning continued: "Of course, the popularity of a category is not due to individual people. The few people I mentioned before are just masters, and cannot represent the entire category. We must not forget that other singers have done so contribution."

"Back to the development of domestic pop music as a whole, when these music genres that have coexisted in the West for at least half a century have been spread one after another in just a few decades after their opening, they are surprisingly not swarming, but According to the most popular trend at that time, layers appeared. Therefore, this layer created the general aesthetics of everyone now.”

"In foreign countries, these musics are slowly evolving and have a long history, so most of the music categories have a solid foundation, and everyone will not lose sight of one another. But we are in the process of being hit by waves after waves in a short period of time. I like Get one and immediately drop the other. The root cause, essentially, is that none of these genres are native, they're imported, they lack roots."

"Moreover, in the process of localization, they once adapted to our culture, but then they didn't adapt, so they were gradually forgotten by our negligence. There are many ways of not adapting, and the inadaptability of folk songs is generally because they are too simple. , Playing and singing with a guitar is a folk song, as long as you know the basics of music and can play the guitar, you can create."

"When everyone hadn't been exposed to this kind of music before, they would think, oh, it's so pure and nice, but now that everyone has experienced the baptism of multi-element pop music, it's not enough to watch."

"So, the change you bring to folk songs is to use a lot of new instruments, right?" Zang Luping interjected.

Ding Ning said: "Incorporating more musical instruments into folk songs didn't start with me. It can be said that since teacher Xu Shan's generation, folk songs have gone out of the shackles of a guitar. Like their generation of folk singers, many people Influenced by Russian folk songs, Russian national musical instruments are used a lot. The elements I refer to are not just musical instruments, but the overall arrangement level."

"Understood, just like "Lake Baikal" and "Life is Like a Summer Flower", there are rich arrangement elements in it, so your folk songs can become popular." Zang Luping said suddenly.

Ding Ning nodded, and said: "Yes, these two songs are quite representative. Regarding the decline of rock and roll, I think it may be the overall mistake of the domestic rock and roll circle at that time. Their understanding of the spirit of Western rock and roll has entered a misunderstanding. It just fell into the vicious circle of anti-system, was given too much political factors, and was labeled as underground and rebellious.”

"Any music, not just music, but any cultural category that is too deeply involved in politics will die very quickly. Maybe many rock singers feel that they can fight against anything, that is to be fearless, but this puts the future of this music category The road is blocked. Moreover, the two labels of underground and rebellious have a very small domestic market.”

"For one thing, the general education method of domestic parents is restraint. You have to follow the rules. If you want to play underground or rebellious, you will definitely be slapped." When Ding Ning said this, the surroundings were full of laughter.

Ding Ning smiled knowingly, and continued: "Secondly, the composition of social groups in China is different from that in foreign countries. They are a mixed society. Although we have 56 ethnic groups, we are all of yellow race, and the education we receive is generally different. It is traditional education that has been passed down for thousands of years, and there is no soil for underground culture.”

"It can be said that rock and roll is like a certain social group 'Cyber ​​Youth', a group concept that was very popular at one time, right? But now, Cyan Youth is still there? It has disintegrated. With the changes in the domestic and foreign environment, social changes , and the change of the three views, the group of angry youth has disappeared from the whole, and rock is similar."

"When the music category that should be localized breaks away from the localization process in the process of localization, and blindly touches certain red lines, it will naturally die. Some people may say that at least their music has influenced The thought of a generation has awakened a generation to stand up."

"I'm sorry, I don't think so, nor does Mr. Wen Heyang. The social environment at that time was destined to stand up for a generation of people. Rock and roll is not a catalyst, not the cause of a wave of thought. On the contrary, they were influenced by the wave of thought at that time. Kidnapped, because there was that wave of thought at the time, there was that kind of rock and roll. Looking at today's pop music, it's the same."

"Of course, the rock and roll at that time did affect some people. But at the same time, I believe my rock and roll can also affect some people. However, this kind of influence cannot bring about the overall change of society. Rock and roll can't even affect the cultural foundation of the country. It has decayed like this, let alone the foundation of society.”

"You are right to say that you have influenced the thinking of a group of people, but when it comes to the social level, I'm sorry, at least there is no such great music in China. There is no song like "I Have a Dream", let alone the rock music at that time. , The mainstream is satirical complaints, not appeals, you think they are fighting, but they are actually complaining more, and their functions are completely different from appeals.”

"What you get from those rocks is resentment, not courage, come to think of it, isn't it?"

(End of this chapter)