national idol

Chapter 326

Shenshi, Huayin International.

In the regular meeting on Monday, everyone seemed to be engrossed, but in fact they were somewhat lazy. Many people could tell that they hadn't recovered from the weekend relaxation.

Taking his gaze away from the computer screen, Du Cheng took a look around and patted the table: "Okay, the meeting is over, everyone cheers up."

After a while, many people subconsciously straightened their backs, and some still looked old-fashioned, but everyone's eyes focused on Du Cheng, waiting for him to continue speaking.

Du Cheng paused for a moment, then turned his gaze to Song Xiaojie, the director of the marketing department sitting on the right hand side: "Department Song, you should make the report first."

"Okay, Mr. Du." Song Xiaojie stood up in surprise and walked onto the stage.

Generally speaking, she is the third to give the report, but today Mr. Du actually asked her to give the report first, which is a bit unusual.

However, the regular meeting is very common, and the report is also very common, and she is not in a hurry because the report is in advance.

Finding her own report on the computer on the stage, opening it, Song Xiaojie looked sideways at the projection screen, and said, "Good morning, Mr. Du, good morning everyone, then I will make the report today. First of all, last week's market news... "

"Last week, Wanwei Dingning's new album "Sunny Day" received the most attention in the domestic record market. As of 12 o'clock last night, "Sunny Day" had sold 5127832 copies."

As soon as the astonishing number came out, there was a burst of suppressed surprise in the venue.

Even people who already knew about this, faced with such a terrifying result, still couldn't restrain themselves and took a deep breath.

Nearly 513 million copies, even if the sales volume does not increase, the five-platinum sales volume is enough for a rookie Ding Ning to be proud of.

It has been 26 years since Huayin International was established, and it can be regarded as one of the top record companies in China. However, there is no singer who can sell five platinum sales in the second year of his debut.

Not to mention the five-platinum sales in the second year of their debut, even if they debuted for 20 or [-] years, there are only a handful of single albums that have sold five-platinum so far.

"This number may not be accurate, but it's not that far off. Based on this number, Ding Ning can already compare to Zheng Wei in the "0304" period. "0304" was the record that sold the most in China before..."

When Song Xiaojie said this, Du Cheng waved his hand and interjected: "Okay, everyone has seen the following from the PPT. I think everyone should know why I asked Song Bu to report first today. Last week, I I also asked everyone why "Sunny Day" can sell so much, but I didn't ask everyone for an answer. Today, I think everyone should give me an answer."

"Song Department", Du Cheng looked sideways at Song Xiaojie: "I just read your report, but I didn't analyze why "Sunny Day" can sell so well. In my opinion, this is not due diligence, and it didn't hit the market. role of the Ministry.”

"I'm sorry, Mr. Du, it was my negligence." Sure enough, it was not a good thing to report first, Song Xiaojie quickly apologized.

Du Cheng made a serious face and said, "The market won't give you a few chances to be sorry. I don't want to hear sorry. I hope you can make a review after the meeting. Since there is nothing in the report, then you can talk about it first. What do you think of "Sunny Day"? "Why can it sell so well, keep it short."

After Du Cheng asked this question last week, Song Xiaojie had thought about it and made careful preparations. She collected her thoughts and said slowly: "From the perspective of the market, the reason why "Sunny Day" can sell so well ,there are many reasons."

"One is that judging from the songs released so far, "Sunny Day" is very suitable for the tastes of teenagers. For example, "Double Swords" and "Dragon Fist" are very fancy, cool and fashionable, and they are the styles that teenagers like. "Sunny Day" It is a campus style, love theme, fresh and a bit sad, teenagers love this set."

"One is that the publicity is very good. As early as August, Wanwei began to promote this album. Although it was not stated explicitly, the hype has not stopped. For example, fans made wishes on Ding Ning's birthday, meager hot topics, and former When Gu Xi, Wei Liang and Jiang Zhiran competed for the rankings, there were all kinds of hype."

"Not to mention the opening performance of the Golden Needle Awards. I mentioned in my report that as of yesterday, Ding Ning's video of the opening performance of the Golden Needle Awards has reached more than 700 million hits, which is the most hits so far this year. One of the videos."

"One is that he has accumulated a lot. Ding Ning swept the three awards this year, and his popularity and reputation have been greatly improved. However, he has not released an album this year. Many people have been looking forward to his new album for a long time. There are also many people. People who know him through the news may not buy his old albums, but his new albums are very popular, and people are easily incited and like to follow suit. gone."

"One is that Wanwei's channel is doing very well. The four major platforms and Imusic are all promoting Ding Ning's new album, and they have given a lot of paid and free advertisements, which is very strong."

"Besides, no one can compete with him in the near future, which is also a very important reason. The above."

Du Cheng was silent for a while when he heard the words, then looked up at Xie Mingyang and said, "Where is Mr. Xie, what do you think?"

Xie Mingyang thought for a while and said: "A popular song is divided into three parts: lyrics, music and arrangement. These three parts can actually be broken down. For example, words can be divided into rhyme, content and artistic conception, etc. Vertically, the song can be divided into prelude, verse, chorus, interlude, etc., and horizontally, it can be melody and rhythm. Arrangement is just the makeup of a song, and there are more things that can be disassembled.”

"Let me talk about the song "Double Swords" first, and I won't talk about the basics of the rhyme. In terms of content, I believe that everyone who listens to this song for the first time will be a little confused, right? Ding Ning also sings well. I don't know why, humming, I really don't know what he is singing without reading the lyrics."

Approval and snickers sounded in the venue. Xie Mingyang smiled slightly and continued: "This is the overall feature of this song. The first impression it gives people is that it is inexplicable. This kind of inexplicable has divided people into several groups from the beginning. batches."

"One batch is ugly, so I throw it away immediately. One batch, eh, I think it's so wonderful that it sounds good. The other batch, I think it's weird, so I have to listen to it again. Some people will go slowly because of Ding Ning. Try to accept."

"The ones that sound bad must be Ding Ning's. The ones that sound good may be due to his unique taste. From the very beginning, he admired Ding Ning's strange singing style. It may also be because of the melody, rhythm and arrangement of the song. The song is really nothing to say, very personal, very distinctive, and different from all previous Chinese pop songs."

"This kind of feature is not random. I don't know if you have tried it. If you only listen to the accompaniment and turn off Ding Ning's original singing, this song is very brilliant. Whether it is the melody rhythm or the arrangement, it is first-class. It is avant-garde and full, and it integrates classical and rock very well, and the sound of Sword, Light, Sword, and Shadow is the finishing touch, which is very good."

"With such an excellent tune and arrangement, except for those who threw away the song from the beginning, anyone who can listen to this song with patience will be able to accept it easily. And those who liked it at the beginning are not so Maybe a change of heart. So, overall, this song is very appealing."

"As for Ding Ning's original singing, the first impression he gave me was the biggest flaw of this song. But I dare not say that this is a flaw when the song is so popular. It is probably because of his unprecedented The singing style made teenagers feel cool, handsome and attractive, and then became popular."

"Perhaps his way of singing is the best interpretation of the song "Double Swords". It’s really hard for me to explain why it became popular, but I can be sure that Double Swords is definitely not a bad song.”

"Essentially speaking, it is a song that only Ding Ning can write. I would give it 90 points apart from Ding Ning's singing. Compared with those songs that are useless except for the melody, this song is still much better. As for Ding Ning's singing, my heart is to give negative points, but I can't stand the fact that there are too many people who like it."

"Didn't Mr. Lu Xun say that there is no road in the world, and when there are more people walking, it will become a road. If there are more people who like it, negative points will become positive points, and everyone's aesthetics will be gradually affected and changed. Ding Ning himself It also predicted, 'Cultivate a uniqueness', it is not an exaggeration to say that he is the best newcomer in the Chinese music scene in the past ten years."

Speaking of this, Xie Mingyang felt a sense of regret in his heart.

He originally had the opportunity to work with such a genius as Ding Ning. Before Ding Ning debuted, he was also Ding Ning's interviewer.

He praised Ding Ning very much at that time, but it was a pity that the company did not seize the opportunity in the end and let such a genius slip away. This is definitely the biggest loss in Huayin International's history. I guess Du Cheng must also feel sorry for this.

Right now it is not time to think too much, Xie Mingyang withdrew his thoughts and continued: "The song "Dragon Fist" is much better than "Double Swords". There is a fly in the ointment, for the sake of rhyme, the lyrics are a bit far-fetched as a whole, and it is not easy to watch. But the spirit conveyed by the words is very good, and the flaws do not conceal the advantages. It should be more popular than "Double Swords" in the future."

"The pop music scene is actually very short of this kind of song. There is a market for this kind of song, but there are not many people who can write and sing it. We can actually produce similar songs in the future, but we definitely can't learn "Dragon Fist". Ding Ning, something like "The Chinese" is fine."

"The popularity of "Sunny Day" is inevitable. It is a very simple and pure campus love song. Needless to say, the lyrics are very simple, just like a youth diary. The song sounds simple, but it is actually very simple. You all The prelude of this song is very nice, but in fact it only uses three chords. It cannot be said that other people cannot do it with three chords, but few people can do it as well as him. "

"These three songs are actually a continuation of his folk and rock talents, and you can see the obvious traces of folk and rock. There was a joke before that if you play folk and rock, if you come to the pop music world, everyone will have no time to play." Yes. In the past, everyone laughed, but now many people’s faces must be darkened.”

"And before our morning meeting, he just released two new title songs, "Number 89757" and "The Sun Washed in the Spring Rain". I don't know how many people here have already heard it. I just listened to both, It’s hard to give an evaluation at the moment, so let’s play it here for everyone to listen to. Is it okay, Mr. Du? I think that once these two title songs come out, Zheng Wei’s new album will not be as good as "0304". Probably more than Sunny Day."

"Ding Ning released two new hits at once?" Du Cheng was extremely surprised when he just found out that Ding Ning had released another hit, or two hits.

I have already achieved this result, and I have released two main titles in a row. In addition to the previous "Double Swords" and "Dragon Fist", it can be regarded as releasing five songs at once, which is almost half of the songs. People are having fun.

It's not good to learn from anyone. If you have to learn from An Keqing, the entire music scene will be ruined by these two guys.

This is really talented and willful, and I am not afraid that the masses will not buy it.

Xie Mingyang said: "Well, they are all songs that can be heard immediately. I feel that Ding Ning is going to kill Zheng Wei's prestige and prove himself."

"Let's listen to it first." Du Cheng frowned.

He really admired Ding Ning before, but now he really doesn't like it.

This kid is too unruly, messing around like this is completely breaking the unspoken rules of the industry. If you don’t follow so many title songs in the future, how can you satisfy the masses? What’s the point of the title song?

It seems that this kid is really ambitious, he wants to be like An Keqing, trying to surpass his opponent with high quality.

After listening to "No. 89757" and "The Sun Washed in the Spring Rain", he confirmed this point even more.

If you want to be novel, you can be novel, if you want popular, you can be popular. It is really about to ruin the music scene, and it is enough to be the benchmark of the new generation of Chinese pop music.

If the new album is not refreshing, he can be sure that Zheng Wei is really going to die.

(End of this chapter)