Give you a company, see how you manage

Chapter 58 Learn about "Macroeconomics"

I hope our "self-made" bosses can really understand-"knowledge" is not all "on paper".Contempt or envy of "knowledge" is rewarded.I advise all managers to have a little knowledge of "macroeconomics".The reason is very simple.Many managers today are not "graduated", and have not systematically studied the knowledge of "business management" and "economics".Many of them were promoted to management positions because of "good performance" while working at the grassroots level of the enterprise.These people are what I often call "business talents".To be fair, some of them are really good.Years of "experience and struggle" also allowed them to sum up and master a lot of knowledge and experience in business management in practice.

However, because the knowledge structure does not form a "system", many things are "half-way monks" and "smattered knowledge", which also hinders their further improvement of their management capabilities.To give an example, I once met a boss who had been in the car sales business for more than ten years. The boss said to me with emotion one day: "In my opinion, the auto industry is saturated. Think about it, it's time to People who own cars basically have already bought a car, and it is estimated that the impetus for market development is coming to an end.” Based on this idea, the boss resolutely decided to invest in the “real estate industry” because real estate was a “big hot spot” at that time. " industry.This boss is a typical boss who doesn't understand "macroeconomics".In fact, anyone with a little common sense of "macroeconomics" will immediately find the loopholes in the boss's "remarks"—the reason for the temporary "saturation" in the auto industry is because of certain special "classes" such as high-ranking employees. National civil servants, business owners or some "small business owners" with high income have basically "purchased cars".

However, the vast majority of "ordinary consumers" have not yet reached the level of consuming high-end goods such as "cars", and the Chinese people's obsession with "cars" is "well known", which means that the auto industry is not only far away There is no "saturation", and to put it to the extreme, we can even think that this industry has not really "started".When "car" truly becomes a "popular" product and enters "thousands of households", what a spectacular "blowout" market will occur even I can't predict (recalling the development history of China's mobile phone industry, it is not difficult imagine this).On the contrary, the "real estate" industry is a typical "speculative industry". This industry has accumulated too many "bubbles" that will burst sooner or later.In addition, the "real estate" industry is related to "people's livelihood", so it has a strong "political color", and it is impossible for the state to "let it go".This means that this industry is a "high-risk" industry full of "uncertain" factors, and it cannot be easily "set foot in".In fact, when the boss entered the real estate industry, it coincided with the global financial crisis in [-], and housing prices plummeted, but it is said that thanks to his "running fast", the loss was not very serious.Ironically, against the background of the global financial crisis, China's auto market rose against the market in [-], with an annual growth rate of about [-]%. "Auto market experts" surprised.The boss also made a "full sum" in his "old business".

So, no matter what industry you are in, you should know some "macroeconomics".Only in this way can you correctly judge where your problem lies, or whether the industry you are about to "join" is a "promising" industry; when, you need to "plan ahead" and prepare for "upgrading and transformation"; When do you need to vigorously "expand the territory", and when is it appropriate to stick to the strategy of "steady and steady"; which policies of the country, when and what "adjustments" will be made, and so on.If you don't understand the basic knowledge of "macroeconomics", it will not help you to make correct decisions at critical moments that are related to the "survival" and "development" of the enterprise.However, some of our managers tend to sneer at "knowledge"-the "knowledge" you mentioned is "on paper" and "book business spirit". Real life is not as simple as you imagine.You are just a "weet" scholar, how many years have I been?My "experience" was "breakthrough" in the "hail of bullets" for many years.To tell you the truth, I eat more "salt" than you eat "rice".Even so, I still want to warn these people - don't "scorn" knowledge, the century is the era of "knowledge economy".No matter how strong your "foundation" is, the consequences of "despising" knowledge will be "very serious"-that will "destroy" your "family fortune" that you have worked so hard to save at once.

(End of this chapter)