After the movie, she went too deep into the play

Chapter 162
"Shen from the Shen family?"

Du Ruo stared blankly at his mobile phone, and exclaimed, "Did I meet Bai Fumei by chance?"

Xiao Yi shook his head with a smile, and put the raw material bottle in Du Ruo's hand back to its original place, "It's hard to say! I don't know if this Shen Yunyan is the same Shen Yunyan..."

"What about this and that, I'm almost fainted by you."

Du Ruo frowned, with a look of disgust, obviously very dissatisfied with Xiao Yi's answer.

Xiao Yi shrugged helplessly, and continued to explain, "Jiang's business relies on multi-industry involvement, owns its own production chain, and achieves most of its self-sufficiency. Entertainment culture, catering hotels, clothing and beauty products under Ingenuity International , from cheap to high-end luxury, almost penetrated most of the economy of S City..."

What Xiao Yi said, Du Ruo also understood part of it.

Ingenuity Entertainment will shoot new plays of its own artists, and then softly implant Ingenuity’s own clothing and beauty brands, and use the star effect to realize part of the traffic.

Not to mention those brand endorsements!
Xiao Yi has been the general endorsement of JX-Beauty for two years...

Xiao Yi led Du Ruo out of the small shop, and went to the perfume shop that Shen Yunyan mentioned.

"The Jiang family started to rise from the grandfather's generation, but the Shen family is a veritable family celebrity..."

While listening to the story, Du Ruo looked at the perfume again, and did not forget to respond from time to time to show that she was still listening.

Xiao Yi snatched the perfume from Du Ruo's hand, sniffed it, but still found it pungent and unpleasant, so he threw it back to Du Ruo in disgust.

With his hands in his pockets, he watched Du Ruo choose one by one, and rubbed the space between his brows with a headache.

"The genealogy of the Shen family has tripled, and many of them are famous doctors of a generation. As their descendants, each of the Shen family has excellent Chinese medicine skills."

"Probably at the moment when the Jiang family first established Ingenuity, the Shen family also started to operate their own business. So far, the Shen family has not only operated a traditional Chinese medicine hospital, a chain pharmacy, but also a Shen's pharmaceutical company..."

Du Ruo blinked in confusion, then turned around and asked Xiao Yi, "But now, aren't most of the traditional Chinese medicine hospitals and the pharmaceutical industry all state-run? Private-run businesses are not popular..."

Xiao Yi nodded, "This is also the difference between the Jiang and Shen families. The Jiang family relies on its own strong capital chain to operate all its subsidiaries, while the Shen family is a private enterprise on the surface, but in fact it has state support behind it."

"The state stipulates that pharmaceutical manufacturers can sell drugs directly to hospitals and retail pharmacies, or through wholesalers to hospitals and retail pharmacies, but they are not allowed to sell directly to individuals. There are no more than two circulation links, which is called the two-invoice system. .”

"And Shen's Pharmaceutical integrates scientific research, production, and marketing. In the two links of scientific research and production, Shen's has the support of national resources. In terms of marketing, they also have the two largest channels..."

Du Ruo understood what Xiao Yi said.

Direct selling to individuals is not allowed, but Shen has managed to sell to himself, and then sell to individuals?

Du Ruo, who wanted to understand, couldn't help being a little surprised, "Isn't this just a side ball?"

"It doesn't count."

Facing Xiao Yi's ambiguous answer, Du Ruo pinched his waist very dissatisfied, and warned, "Don't be a fool, speak quickly."

Xiao Yi gasped in pain, and quickly continued, "The significance of the two-invoice system is to reduce layers of exploitation in the circulation of medicines and alleviate the problem of expensive medical treatment for citizens. At the same time, it also regulates the market and makes competition transparent. Without breaking the rules of the industry, it reduced the intermediate profit, lowered the price of the drug, and successfully won the market..."

"Reduce turnover and fight price wars. It is indeed a way to benefit the people and make money..."

(End of this chapter)