The rise of the NBA superstar

Chapter 293, I am willing to date him.

apartment.

After the game is over.

It was already late when Li Senlin got rid of the reporter and returned to the apartment.

"Lee, I have good news for you."

Pelinka's excited voice came from the other end of the phone.

It's getting late at night now, and under normal circumstances, Pelinka, who is also in the United States, would not disturb Li Senlin so late.

After all, Pelinka knows very well that the players have a rich nightlife at night. It would be a lot of fun to be frightened by a call from the agent at the critical moment of the shooting.

"Oh? What's the matter."

Li Senlin poured a glass of water.

He was resting half-lying on the sofa in front of the coffee table.

"Your recent performance is too hot, so NIKE is going to launch your signature shoes, haha."

Pelinka said cheerfully

Li Senlin's performance is too good.

The fact that he did not have a signature shoe also caused a lot of dissatisfaction among sneaker fans, and Nike urgently made supplementary terms.

"Carrot, we deserve it."

Li Senlin is very calm, he is not too keen on these now.

Pelinka was still very excited: "Well, Lee, you are really great, I love you to death, hahaha."

Li Senlin: "I'm not gay."

Pelinka: "Me neither, lol."

Li Senlin: "Isn't our contract without signed shoes?"

Pelinka: "For the contract, both parties agree to add terms. Tonight, Nike executives and I will fly over to your side, and we will sign a supplementary term."

Li Senlin said helplessly: "OK!"

Li Senlin understands Pelinka's eagerness. If he refuses this time, Pelinka will turn his face.

Of course, it was impossible for Li Senlin to refuse.

"By the way, Pelinka, help me find two bodyguards, I have too much harassment here."

Li Senlin asked Pelinka.

Pelinka: "Are you okay?"

Li Senlin: "No, the main reason is that there are too many fans here and there is a lot of harassment. Then my girlfriend will come over in a few days. I have to help her consider safety factors."

There will be many fans coming near the neighborhood where Li Senlin is renting an apartment. Although Li Senlin has a Bruce Lee card, he doesn't want to waste it. Besides, Lin Xiaolu has to arrange someone to protect him when he comes here, so it is imperative to hire bodyguards.

"OK, I'll contact you tomorrow and let them pass in the next few days."

"OK."

…………

There are a total of 450 NBA players on the roster this season. Except for the stars who endorse Chinese sports brands, only 9 have their own signature sneakers, accounting for about 2.2%.

Undoubtedly, the person who holds this highest honor must also bring incredible commercial value to the brand behind it.

Although Li Senlin's Nike contract does not have a signature shoe clause, but due to the recent performance is too crazy, coupled with the huge Chinese market behind it, Nike directly opened a special channel for him, and they also determined that Li Senlin's future will be successful Super giant.

This is the role brought by Koka No. 8, and Li Senlin deserves it.

The sneaker contracts signed by brands and players can be roughly divided into three categories:

1. Commodity contract: Only provide equipment, no compensation, signed by garbage players.

2. Cash contract: This is what most players sign.

3. Signature sneakers: Super popular star.

Looking at the current sneaker endorsement market, the star-studded Nike is the overlord. In the past 20 years, Nike has 68% of the league's signed players.

Having signed sneakers means that Li Senlin has entered the top class of players, and the sales of the Forest series will represent Li Senlin's popularity.

The signature sneaker contract is not just an endorsement contract, but a partnership between players and brands, and it also symbolizes the player's status in the NBA.

In return, Li Senlin also needs to cooperate with the brand to shoot exclusive sneaker advertisements for publicity, and always pay attention to his words and deeds, so as to strengthen the brand and create higher commercial value for Nike.

Although Li Senlin is reluctant to shoot commercials, he can't refuse the temptation of signing sneakers. The most important thing is that Li Senlin will take a part of the commission for every additional pair of sneakers sold.

Basketball shoes have always been Nike's most important product line, and NBA stars are Nike's sales "money printing machine".

If other stars don't have such perverted off-court income as Li Senlin, their sneaker endorsement income will account for a very large part of their personal income.

…………

"Li Senlin: I'm not very interested in scoring!Let nature take its course. "

"Damn, this guy got 50+ again. It's such a pretentious tone, but I like it."

"I don't feel much about his high grades anymore."

"I was very excited at the beginning when he scored high points in the game, but now I watch all this happen calmly. I am not excited no matter how many points he scores. This is his daily operation."

"He can compete for MVP."

"MVP is not enough, it's far behind, and it's not just about scoring."

The news that Li Senlin scored 50+ again once again occupied the headlines of major sports sectors in China and the United States.

However, this time it did not arouse heated discussions between the stars and fans, and everyone just left comments on a daily basis.

Because everyone is "used to it".

This is Li Senlin's seventh 40+ game, and the fans already feel that it is commonplace.

When Li Senlin scores below 40 points one day, they will be surprised again.

Li Senlin has long since stopped paying attention to the messages on the Internet, and now he treats them very plainly.

Whether it is praise or blackmail, it is difficult to affect his mentality.

…………

Li Senlin's handsome appearance and aggressive performance on the court have won him the favor of many brands.

But Li Senlin's current number of endorsements is still much lower than that of top stars such as Kobe James.

Although the quantity is not enough, it is better than the quality.

Li Senlin's endorsement brands cover high-end fashion fields such as clothing, watches, and luxury goods.

After Pelinka studied with Tom.

They set the entry threshold for Li Senlin's brand endorsement very high, and ordinary brands basically did not accept it.

Endorsement is not simply about taking money from the other party, and the more the better, the high-quality brand can help improve the value of Li Senlin's brand image and achieve mutual benefits.

For the two parties in cooperation, if there is a problem with one party, it will affect the other party.

Li Senlin's gradually mature temperament has also attracted the attention of Asian women aged 25 to 40. Coupled with Li Senlin's unique fashion outfits, Li Senlin's mature masculinity has become more mellow.

An Asian magazine also conducted an anonymous survey.

The subjects of the survey were 1000 unmarried women.

The topic is: If Li Senlin invites you on a date, will you agree?What if he invites you to spend a nice evening with him?

As a result, 950 women chose to date Li Senlin, and half of them were willing to have a one-night relationship with Li Senlin.

………………

Ask for a recommendation ticket, ask for a monthly ticket.

(End of this chapter)