The upgrade starts with the anchor

Chapter 177 176. CCTV program group, internet celebrity anchor?

Song Huan arrived in Wen County with his program team very early, was received by the local area, and did a good job of communication in advance.

Moreover, Song Huan also knew a piece of news.

There is another program group that came to Wen County with them to do a program.

A program group from Beijing CCTV produced a program about the post-disaster reconstruction of Wen County, which will be broadcast on CCTV in the near future to commemorate the people who lost their lives due to natural disasters in Wen County, and also to inform the people of China that the post-disaster reconstruction here is very important. Success has reassured the people of China that the compatriots here are living happily now.

then.

Early this morning.

Song Huan brought his assistant Xiao Yang to visit the CCTV program group.

Come to the hotel.

The staff took Song Huan and Xiao Yang to a conference room inside, where the CCTV program team had just finished their meeting.

Song Huan met Jiang Zhenghua, the head of CCTV's program group.

Jiang Zhenghua was a calm middle-aged man in his 40s. When he saw Song Huan coming, he stood up to greet him, and shook hands with Song Huan: "I didn't expect to meet a high-achieving student from my brother's unit. You also come to do the show?"

Song Huan was well-known when she was at Communication University. CCTV invited her to join her, but she refused and chose to go back to her hometown to work, and her salary was higher. They are called high-achieving students. This time I came to Wen County to follow up and report a charity event. I heard that Uncle Jiang and you are here, so I came to study."

Jiang Zhenghua invited Song Huan and Xiao Yang to sit down, and ended the morning meeting: "Don't talk about learning or not, we are here to make a documentary. This kind of work is small work, so I can get my turn. I didn't expect you to be so young It’s amazing to be able to produce a program independently!”

Song Huan: "Hehe, good luck, it just happened that our station reformed to cater to the preferences of young people, so let me, a young man, try to make a program that caters to young people."

Jiang Zhenghua nodded: "Yes, this is an era of change, and we all have to change together to keep up with the times. Last year, the advertising expenses of Shonan TV set a new low in ten years, which was nearly 80.00% lower than the previous year. I was taken aback. This is the result of not seeking change."

Shonan TV used to be the second most influential TV station in China after CCTV, and also the number one local TV station. It has always been the favorite TV station for young people, and its variety shows and TV series are all young.

However, in recent years, several TV stations on the eastern seaboard have started to reform, catching up with Shonan, but Shonan has started to rest on its laurels, so in just one year, most of the market has been robbed, and advertising revenue has plummeted.

If it weren't for the support of two ace variety shows, Shonan TV's financial report would have been even worse.

Take this example, all major TV stations are starting to reform quickly or slowly, making youthful and entertaining changes!

Song Huan is the beneficiary of this change.

He Qijun, the deputy director next to Jiang Zhenghua, asked curiously: "Who is donating money, and you need to follow up and report it yourself? Besides, this is not the mainstream news that young people care about nowadays, right?"

Wen County receives more or less large donations every year.

So, this is not news.

Moreover, today's young people really don't pay much attention to this kind of thing, it's not entertaining, and it doesn't match Song Huan's positioning for herself.

Song Huan smiled and said, "It's an Internet celebrity anchor who has recently emerged in Rongcheng, named Wang Xiao. He is very popular in Rongcheng, very popular, and attracts a lot of attention. Young people are very concerned about it."

Internet celebrity anchor?

Jiang Zhenghua and He Qijun frowned slightly at the same time.

Both of them are in their 50s and [-]s, and they are instinctively disgusted with the popular Internet anchors on the Internet.

As TV station workers, they know that these Internet celebrities have caused a very bad influence in society and have affected the values ​​​​of many children and young people.

There are many videos of Internet celebrities flaunting their wealth everywhere on the Internet, which makes many children take this as their goal. They all dream of becoming Internet celebrities, instantly becoming popular and making a lot of money. Great to satisfy vanity.

Moreover, these Internet celebrities often brag in the videos, saying that it is easy for them to make money, and the beautiful girls in various sports cars and villas are dizzying!

This has led to many young people and children who have watched it dreaming together, thinking that others can do it, and they can do it themselves, and feel that those Internet celebrity anchors who show off their wealth are not as good as themselves, so they don’t study hard or work hard all day long, and try to find ways to go. Struggle out, hoping to become famous overnight and earn tens of millions a year...

CCTV also broadcast a feature film a month ago, which was dedicated to reporting these things, and wanted to correct this kind of value.

Unfortunately, the effect is not very good.

Jiang Zhenghua frowned and asked, "Xiao Song, did you watch a column of our CCTV program last month? It was dedicated to reporting Internet celebrity anchors?"

Of course Song Huan had seen it, and immediately understood what Jiang Zhenghua meant, and immediately explained: "Director Jiang, you misunderstood, the anchor Wang Xiao we reported is absolutely positive energy. Moreover, he did not rely on hype, nor did he Relying on some scripts to perform vulgar plots, relying on his own music works."

"Strictly speaking, he is actually a creative singer, but he sings live, not on TV."

He Qijun was surprised: "Creative singing anchor? Live singing?"

A young assistant behind He Qijun and Jiang Zhenghua whispered, "Director Jiang, Director He, brother Xiao are not comparable to those inexplicable Internet celebrity anchors."

Jiang Zhenghua turned his head to look at his assistant and follower Xiao Zhou curiously: "Xiao Zhou, you also know this Wang Xiao, Brother Xiao?"

Xiao Zhou hurriedly explained: "Director Jiang, I have watched Brother Xiao's live broadcast. His name is Wang Xiao. On the Internet, everyone calls him Brother Xiao. He is still a student of Sichuan University and will graduate soon. Moreover, Director Jiang, Director He, You should also know him and have heard his songs!"

Jiang Zhenghua's eyes widened: "We also know? But I never watch any live broadcasts."

He Qijun also nodded: "I never watch the live broadcast, my son likes to watch it, and I trained him a few times, it's all inexplicable things."

Xiao Zhou smiled: "Director Jiang, Director He, do you still remember the songs you asked me to download for you last week?"

Song Huan pursed his lips and smiled.

She could roughly guess what happened.

Jiang Zhenghua asked in surprise: "Faith, Bai Yueguang?"

He Qijun: "You downloaded Birch Forest and Dawn for me?"

Xiao Zhou nodded: "Well, they are all Xiaoge's songs. Besides, I see that you have already downloaded his other songs in your mobile phones, like The Moon Causes Trouble, Chengdu, I heard that it is difficult to explain in one word, well-intentioned, don't be afraid that I will be sad , Over the top, they are all Xiaoge’s songs. His songs are the most popular on the Internet recently, and they are everywhere. In reality, they are also very popular. Shenteng Music recommends them every day, and each song has more than 200 million downloads! "

"Brother Xiao is completely different from other Internet celebrity anchors you know. He does not allow children to tip during his live broadcast, nor does he allow students to tip. A few students tipped, and he refunded all the money. He never asks the audience for a reward, and he never flaunts his wealth and hype."

"He has been popular for more than half a month, and he has earned tens of millions of dollars, but do you know what he did with all the money?"

Both He Qijun and Jiang Zhenghua calmed down, listening to Xiao Zhou's words.

Song Huan took over the conversation and said, "I must know better than you guys. I have personally met Wang Xiao and interviewed him."

Xiao Zhou hurriedly said, "Yes, Reporter Song interviewed Brother Xiao, and I watched that episode specifically, and Brother Xiao has been my idol ever since."

Jiang Zhenghua and He Qijun still shook their heads. They had deep prejudices against Internet celebrity anchors.

Song Huan explained: "Director Jiang, Director He. Wang Xiao made money, so he didn't buy villas or sports cars to show off his wealth. He still lives in a rental house near the school, which costs a few hundred yuan a month. He changed the live broadcast platform earlier , signed a big contract, promising to donate part of the money to charity. But later he fell out with the platform, and the platform wanted to suppress him, so he just left without getting the contract amount. However, for the promised Donate money, I had to come out to pick up commercial performances to make money, and performed in Rongcheng Wanda Plaza for four consecutive days, earning more than 2000 million yuan, all of which were donated to the three welfare homes in Wen County."

Jiang Zhenghua lit a cigarette and smoothed his thoughts: "You mean, this Wang Xiao is a singing anchor, and if he earns money, he doesn't spend it himself, but donates it?"

He Qijun also looked at Song Huan and Xiao Zhou in amazement, wanting to know the answer.

This is the first time they know such an internet celebrity anchor.

There are naturally some anchors who donate, but they are few in the first place, and they only donate some money to earn a reputation after they have made a lot of money. It is impossible to donate most of their own money.

That's the same as most of the stars in the entertainment industry, they just strive for a good reputation and personality in the name of charity, and there are very few people who really do charity.

Song Huan nodded: "Well, it's like this for the time being. I have met Wang Xiao face to face. He is a young man I have never met before. He is amazingly talented, mature and low-key, and he is very concerned about the people in the mountains. Children, he said that if he makes a lot of money in the future, he will find ways to improve the education of children in mountainous areas."

He Qijun smiled and said: "That's a good thing, if he can really do it, then we absolutely support it."

Jiang Zhenghua took a puff of the cigarette, and seeing Song Huan avoid the smell of the smoke, he pressed the puff of the cigarette into the ashtray, and said, "Indeed, this is a good thing. This time, he donated more than 2000 million?"

Song Huan nodded affirmatively: "Well, he donated more than 2000 million, more than 1000 million was his own, and the other 1000 million was given to him by the shark live broadcast platform to donate together. Shark is to get the live broadcast of this donation Quan just donated money. By the way, if you go out and walk around the street now, you will find that Wen County is busier than usual today!"

Xiao Zhou immediately said: "I know, many people came to Wen County to watch Brother Xiao's charity performance today. I saw it on the Internet, and many people signed up to organize a group to watch Brother Xiao's live performance in Wen County. The performance was so exciting, I also thought about going to Xiao Ge’s live performance in the afternoon, and wanted to hear him sing live without shame!”

He Qijun asked, "Is Shameless his new song?"

Xiao Zhou: "Well, Brother Xiao sang a new song at the Wanda Show yesterday. It's rock. It's definitely the best Chinese rock I've ever heard."

Xiao Zhou's tone was a little excited. He also didn't sleep well all night. He watched the Shenteng music and waited until two or three o'clock to download Shameless.

He Qijun nodded: "Well, you can download one for me later."

Jiang Zhenghua: "Well, download one for me too! I like his belief and prison bird very much. The lyrics are comparable to those of modern poetry. Birch Forest and Dawn are also rare good songs. My wife listens to them all. Crying. Let me hear how his new song is. Unexpectedly, those songs are all his own, this young man is very talented!"

Song Huan said with a smile: "Of course, Wang Xiao's musical talent is unquestionable. By the way, Director Jiang, Director He, why don't you go to the scene with our program group in the afternoon, and you can help me check and guide Guide me, a novice."

Jiang Zhenghua waved his hand: "No, the guidance is fine, I want to go and see what kind of person Wang Xiao you admire so much is like."

He Qijun: "I just have time in the afternoon, so I'll go and take a look. Where is it? Has the venue been arranged?"

Song Huan nodded: "Well, the departments here are very cooperative, and the arrangements are made. It's in the courtyard of the Central Welfare Institute. Wang Xiao and the others are already on their way here, and they should be there at noon. I'll invite him to eat together A meal, Director Jiang, Director He, how about you come too?"

He Qijun shook his head: "You young people have dinner, and we old men won't go. We have to discuss the program in the morning, and just go to your live show in the afternoon."

Jiang Zhenghua also nodded, agreeing.

Song Huan: "Well, since the two seniors still have things to do, I won't bother you any more. I'll treat you next time."

Jiang Zhenghua smiled and said: "We should go to Rongcheng after we're done here, and there's no need to treat guests. Your station director treats guests, and you can come and join us when the time comes."

Song Huan said with a smile: "Then I will definitely be there."

We chatted for a few words.

Song Huan left the CCTV program group with his assistant, returned to his own program group, and directed the arrangement of the program group!
Jiang Zhenghua and He Qijun watched Song Huan leave.

He Qijun immediately said to Xiao Zhou: "Xiao Zhou, please download the song Shame on the Land for us first."

Xiao Zhou agreed: "Okay, I'll download it for you right now!"

He took the mobile phones of the two directors and paid for the download of Shameless with Shenteng Music.

He Qijun immediately clicked on the play.

Jiang Zhenghua also pricked up his ears attentively.

Both are people who love music.

They also chased celebrities when they were young, but unfortunately, the celebrities they chased are now old and haven’t released a new album or new song for a long time, and now those so-called singers release new songs, they don’t understand what they are at all.

It wasn’t until they heard the younger generation playing Wang Xiao’s songs at home recently that they had the feeling of chasing stars and listening to songs when they were young. They were all good songs composed with heart, and they couldn’t let the younger generation download them at home. downloaded.

However, they didn't expect it.

These songs came from an internet celebrity anchor!
However, they have also let go of some prejudices now and focus on their works.

Therefore, they have a glimmer of expectation for this new song Shameless!
Start playing!
After a piece of burning rock music, it was Wang Xiao's voice...

Two people in their 50s and [-]s shook their arms slightly at the same time, as if they had been electrocuted.

Both pairs of eyes bloomed with a halo of surprise at the same time!

Wang Xiao's singing sounded!
The two held their breath at the same time, listening to the singing without moving.

Xiao Zhou also stopped singing. He downloaded it in the morning and has been looping the single, no matter how hard he listens, he can't get enough.

Song ends.

Jiang Zhenghua lit a cigarette again, the hand holding the cigarette trembled slightly, and said in a low voice: "He will sing this song live when he comes over this afternoon?"

He Qijun also looked at Xiao Zhou.

This rock song is definitely suitable for the scene.

They all want to go and hear it live, and that must be very good.

Xiao Zhou said uncertainly: "I don't know, it should be. However, Brother Xiao said that there will be a new song released, which is for those children!"

Jiang Zhenghua quickly said: "Go to Xiao Song's program group to help out now, see if there is anything we can do, and let us know when the show starts this afternoon."

Xiao Zhou immediately agreed: "Okay, I'll go now!"

Song Huan is young and beautiful, with a good temperament, Xiao Zhou is of course willing to follow Song Huan.

(End of this chapter)