greatest wisdom book

Chapter 105 Strategy Part 5
Make good use of the power of others to bloom on trees

Those who are in the shape of the husband are also the help of soldiers.Predicting the enemy's victory, calculating the distance of the dangerous pass, is the way of the general.Those who know this and use warfare will surely win, and those who do not know this and use warfare will surely lose.

Xunzi said in "Encouraging Learning": "Climbing to the top, the arms are not lengthened, but the one who sees is far away; shouting in the wind, the sound is not made sick, but the one who hears it is clear. The fake horse is not the foot, but the To thousands of miles; fake boats are not capable of water, but cut off rivers. Gentlemen are not different, and they are good at things.” “Being good at things” means being good at drawing on external forces.

One cannot be proficient in everything.If a person wants to achieve his goal, he needs to make good use of outside help.Sun Tzu believes that terrain is a force that can be used, and favorable terrain is an auxiliary condition for using troops to fight.Being able to correctly judge the enemy's situation, examine the dangerous terrain, and calculate the distance of the road are all methods that a wise general must master.Those who know how to use these principles to command battles will surely win battles, but those who do not understand these principles to command battles will surely fail.

Obviously, the terrain and environment of combat are an important factor in determining the outcome of a war. Only by being good at using various terrains, adapting measures to local conditions, making use of strengths and avoiding weaknesses, and turning unfavorable conditions into favorable conditions, can one be invincible in a war.As far as life is concerned, it is to be good at using all available resources around you to help yourself on the road to success.

Opportunity is as important as talent for anyone.The good wind sends me to the blue sky by force.If a talented person does not have a good opportunity, then his talent is very likely to be buried.Learning to use the strength of others is not only a skill, but also a kind of wisdom.

On Wusheng Road in Wuhan City, there is a well-known Xinhua Bookstore.The Xinhua Bookstore is divided into five floors, spacious and bright, providing readers with a full range of books, audio-visual products, etc.Its scale, sales strength, market radiation and brand influence are well-known in the river city of Wuhan.Facing such a strong competitor, who would dare to open a small bookstore on Wusheng Road?There was a young man who did exactly the opposite.

This young man turned out to be a flower shop owner, and made his first pot of gold by selling flowers.He liked reading very much, so he decided to try his hand at the book market.After careful market research, he decided to rent a 30-square-meter storefront on the street near Xinhua Bookstore on Wusheng Road to open a bookstore.

This young man knows very well that if the small bookstore is operated in a conventional way, facing such a strong opponent, it will be nothing but nothing in the end.Only by adopting unconventional marketing methods and management methods can we find room for survival.

At first, the small bookstore mainly sold periodicals that were outdated but still highly readable, and the price of each copy was 1 to 3 yuan, attracting a large number of passing readers.Then he brought in some genuine titles that could be sold at a discount.Moreover, the young man declared on the billboard: Customers who purchase a certain number of genuine books can get corresponding free magazines.Sure enough, after a few moves, the effect was obvious.Many readers rushed into this distinctive small bookstore.The young man and his clerks retained a large number of readers with enthusiastic and flexible services, and the business was booming.

As the small bookstore has gradually gained a certain rate of return, the young man launched a book reservation service to help customers purchase the books they need.With its unique business philosophy, the small bookstore has won a large number of customers.

When someone asked him why he dared to open a small bookstore next to the powerful Xinhua Bookstore, he said: "Everyone knows the idiom 'fox fake tiger power', and it was just to take advantage of the situation. I was weak in the book industry at that time, and the reason why I want to compare the store with the city's famous The Xinhua Bookstores are placed side by side, the purpose is to take advantage of the momentum."

"Potential" is like this, as long as you know it, and are good at using and controlling it, you can achieve your goal with less effort.Many people have never thought about the meaning of "potential", the importance of "potential", let alone "using potential" to serve themselves.Therefore, relying on oneself alone, the strength is weak, and the result is a lot of hard work and little credit.

Austrian writer Stephen Zweig said: "It is difficult for a person to cope with the endless suffering in life. Therefore, if you need help from others, you must help others." Indeed, no matter how wise a person is, he cannot Relying on one's own strength to achieve success depends more often on whether a person knows how to use the wisdom of others, and whether he can use other people's "trees" to bloom his own "flowers".

Borrowing the strength of others can make up for the lack of one's own strength.In addition, there are other unexpected benefits of borrowing the strength of others.When we are unable to accomplish one thing, we might as well seek help from the strong people around us. Maybe what is thankless for us can be easily done for them without any effort.Instead of trying to find it yourself, you might as well turn your gaze and call out to the strong people around you.As the saying goes, "Three cobblers are better than Zhuge Liang", as long as you are a smart enough person, as long as you are good at using the power of others for your own use, just like Sun Wu's use of terrain according to local conditions, success is not out of reach It's over.

(End of this chapter)