Giants Counterattack: The Strongest Female Match

Chapter 147 Picking a Spokesperson

"What do you mean? What does it mean to guess the front correctly, but not the back?" Hearing such an answer, Xiao Han also became confused at the moment.

Originally, he thought that he had figured out Gu Xiran's thoughts and knew everything well.But he didn't expect that after he said what he thought, the answer he got would be like this.

This made Xiao Han bewildered, and couldn't help being curious about the plan Gu Xiran thought of.

What kind of plan would it be to make Gu Xiran show such a confident expression?
"In the past, when people considered looking for spokespersons, they always looked for those who were very famous or had a deep influence in a certain aspect. For example, the stars who selected the best clothes on the red carpet basically had several endorsements. No The clothes endorsed are cosmetics and the like, which are closely related to the fashion industry anyway. This kind of spokespersons cannot be said to be bad, but they are already familiar faces in the minds of customers. The things they endorsed before are good. It will make customers trust and rely on them. But if there are problems with the products endorsed before, customers will be disgusted with this spokesperson, and finally become disgusted. This is why some brands change their spokespersons every year, or find several in a row The original intention of the spokesperson."

Knowing that everyone was very curious about what solution he came up with, Gu Xiran didn't continue to play tricks, but said everything that was in his mind.

"That's right, this is indeed the original intention of many companies when they consider spokespersons. If they are capable, they should invite a few more big stars of different types to attract different customer groups. If the company's strength is slightly weaker, they should invite a celebrity to speak for them. If the other party's reputation decreases, or if there is any bad reputation, they will be replaced as soon as possible." Xiao Han nodded, agreeing with Gu Xiran's statement very much.

"The methods practiced by big companies over the years are old-fashioned but very useful, so these companies will continue to use them every year. But our company does not have the financial strength, let alone invite many, maybe even invite one of them. It's impossible. But... this doesn't mean that we can't find another way. Use another way, spend the least amount of money, to borrow celebrity influence to endorse our brand." Speaking of this, the smile on Gu Xiran's face deeper.The confidence exuding from all over his body immediately infected everyone in the meeting room.

Although everyone hasn't fully understood what the plan Gu Xiran is talking about is.But for her smile and the confidence she exudes.Everyone's heart that couldn't think of a solution and became anxious immediately calmed down, as if Gu Xiran had cast his magic power.

"Find another way, spend the least amount of money, and use the celebrity effect to endorse our brand!" Xiao Han muttered in a low voice, chewing on Gu Xiran's words over and over again.It seemed that he had found something, but he couldn't grasp the clue.

"In this newspaper, the female star who won the best-dressed award, if I remember correctly, she should have dozens of endorsements on hand, and she has not missed every item of clothing, food, housing and transportation. This means that she is very popular, but also It means that everyone will have aesthetic fatigue for her. The rest of the stars who won the best clothes also have a lot of endorsements in their hands. With their fame, it is impossible for us to ask them to endorse. So I plan to create another The method is to choose someone from the side that won the worst-dressed award to be our spokesperson." Following what she said, Gu Xiran pointed to the side of the winner of the worst-dressed award, and circled a few of them. Let Xiao Han and the others see the more satisfactory candidates.

"What did you say? You want to find the person who won the worst-dressed award to be the spokesperson of our brand? Are you sure you took the medicine and didn't go crazy here?" After hearing Gu Xiran's words, Xiao Han immediately became afraid of the case, He objected sharply.

"I didn't take the wrong medicine, and I didn't go crazy, but I really planned to do this." Gu Xiran didn't flinch at all, and stood in front of Xiao Han firmly in his mind.

"Do you know that if you choose these people as spokespersons, not only will it not bring good effects to 'Mo', but it will also directly bring negative effects to 'Mo'. In the deep-rooted impression of everyone, these people just don't Representatives who know how to dress but can’t wear clothes. Even if the things they wear are designed by big brands and well-known designers, the final result is that everyone feels that they have lost their worth by choosing the same one. Therefore, many customers prefer to choose Zhuangshan who won the best dress will not be willing to choose the same thing as the worst dress. Do you understand this truth?"

Xiao Han shook his head, feeling helpless at the idea that he was looking forward to Gu Xiran's plan very much just now.He persuaded Gu Xiran earnestly, hoping that she could understand and think about this point clearly.Don't make a decision casually, destroying the achievement of "Mo", the result of everyone's hard work.

"I know what you said, and I think about it more clearly and deeply than you. Everyone chooses to wear the same thing as the best-dressed person, and it is completely sought after. It's like when a person says something is good , everyone will question this. But when everyone praises this thing as good, then everyone will think that this thing is really good. So... I plan to find the person who won the worst dress award to wear our The clothes at home. Then unite all the media to reverse her image in front of everyone. Change her from the winner of the worst dressed award to the winner of the best dressed award. Then when the time comes, everyone will know that she It was wearing the clothes of the brand 'Mo' that made such a big change. Next, 'Mo' will gain the attention of many people and be well known by everyone."

When Gu Xiran spoke up to this point, she spoke out the key points of this plan.

Immediately, Xiao Han, who was very opposed to this matter, became silent, thinking seriously about the possibility of what she said.

When everyone was silent and thinking about the possibility, Gu Xiran marked the celebrities she followed.

"When I was just reading this newspaper, I had already selected a few suitable candidates from the candidates for the worst dressed award, namely singer Diana, Perry, and actress Sarah. All three of them are considered popular, Famous celebrities, but because of personal taste, they always wear the wrong clothes. But their own conditions are good, as long as you give them good advice and customize clothes for them according to their characteristics, this is the worst Clothes and hats can be easily thrown away."

"I read this newspaper just now. Compared with these three people, the most popular and famous person in the Worst Dressed Awards should be the Grammy's most popular female singer Christina! If you insist on this If one of the spokespersons is found, Christina should have the greatest influence. For 'Mo', it will also be the most beneficial one." Regarding Gu Xiran's suggestion, Chen Yanan thought about it carefully and felt that this plan is indeed feasible.Then he carefully recalled the content of the newspaper, and proposed a better candidate than Gu Xiran.

"Isn't Christina the hottest female singer recently? Could it be that she's also in the category of the worst-dressed winners!" Hearing this name, Xiao Han's eyes lit up.Immediately snatched the newspaper from Gu Xiran's hand, held it in his hand and began to read it carefully.

When Xiao Han saw Christina's name at the newspaper's worst-dressed place, his whole body instantly became excited.

As long as 'Mo' can win over Christina and transform her into a fashion queen.Then 'Mo' has truly made a name for itself in the fashion circle, and will succeed in the shortest possible time.

Such a plan is not only feasible, but also can obtain more benefits for the new brand of 'Mo'.

"Christina? That person's character is not good, I don't approve of looking for her." Just seeing this name, Gu Xiran remembered what happened when he bumped into Christina that time.I can't compliment Christina's character, and I don't want her to be the spokesperson of 'Mo' at all.

"Whether Christina's character is good or not, you can't deny that she is now the most popular new female singer, and she is also the idol in the hearts of many young people. She is more popular, famous, and influential than you. The three stars you selected are several times over. You let such a good candidate not be selected, why did you choose three inferior ones?" Xiao Han felt that Gu Xiran was a bit willful, and immediately frowned and said something to her.

Thinking that there might be some things in the middle that he didn't know, he added: "I think the plan is decided like this, and the candidate is Christina. If you don't want to talk to her, Yanan and I can stand up at any time." , to finalize this matter on your behalf.”

"Of course...you are the core of this brand, and you are also the designer of this brand. If you are willing to take action, that is of course the best thing. So I hope you can think about it carefully and put the overall situation first." Xiao Han paused After a while, he slowly brought the matter to the point, hoping that Gu Xiran could understand that all of this was for the good of the company.

"Well, since you all think that Christina is the most suitable candidate, then I will obey the majority." Although very reluctant, they appointed Christina to be the spokesperson of 'Mo' to talk about cooperation.But based on everyone's wishes and consideration for the company, Gu Xiran finally chose to compromise.

But after agreeing, there was a trace of uneasiness in my heart.Let her have to pray that nothing bad will happen.

(End of this chapter)