Giants Counterattack: The Strongest Female Match

Chapter 269 Site Selection
Inspecting its stores, before Gu Xiran went abroad to study, he accompanied his mother Su Huizhen to inspect Xiran's clothing store.After the sales of 'Mo' was on the right track and the establishment of a physical store for sales, she also inspected the physical store of 'Mo'.

However, when they inspected stores, they only targeted their own stores.Check the sales of the store, the cleanliness of the store, the service attitude and enthusiasm of the employees.But it is completely different from Lin Yixin's feeling of inspecting the entire department store.This also made Gu Xiran very much looking forward to the inspection trip in the afternoon.

I followed Lin Yixin to meet with the senior executives of Fenglin Department Store. Although Lin Yixin only said that she was a new partner when he introduced her, it was obvious that everyone looked at her differently.

However, due to the occasion, no one discussed or said anything in front of Gu Xiran.But on the way of inspection, he squeezed her into Lin Yixin intentionally or unintentionally, as if to create opportunities for Lin Yixin.

Gu Xiran, who was puzzled by this, couldn't help wondering if it was Lin Yixin's fault.But when she saw that Lin Yixin was listening to the report seriously, she immediately withdrew her thoughts and put aside Lin Yixin's relationship with this matter.

A group of more than a dozen people came to the largest flagship store of Fenglin Department Store Mingzhu. When they entered the door, they were greeted by the senior management of the flagship store, which was both grand and warm.

"Hello, Mr. Lin, I am Lu Yulin, the store manager of the flagship store." After the welcome, Lu Yulin, the store manager of the flagship store of Fenglin Department Store, quickly came to Lin Yixin with the information in his hand, and accompanied him to introduce The situation of the flagship store.

No matter whether the sales of the shops passing by are hot or poor, as long as Lin Yixin's eyes stay for more than three seconds, the store manager Lu Yulin will tell all the news about the store without hesitation.For example, when did the store enter the venue, the sales status of the month, the sales ranking of similar stores, the probability of return and exchange, etc., all of which are well known, and you don’t even need to open the documents in your hand.

Judging from the degree of understanding of his own store, Gu Xiran feels that the store manager in front of him has done a very good job.

"I want to ask, have these stores failed to achieve the target sales required by the store for two consecutive months!" Lin Yixin stopped at the innermost position on the first floor of the flagship store of Fenglin Department Store. , Asking Lu Yulin, the store manager beside him.

"Yes, it has not been up to the standard for two months. If it is still not up to the standard this month, then according to the department store's regulations, they will be forced to withdraw the cabinet." Lu Yulin was stunned, never expecting that Lin Yixin would know The sales of these small shops.Although there were many doubts in his heart, Lu Yulin managed his expression quickly and answered Lin Yixin's question truthfully.

After listening to Lu Yulin's report, Lin Yixin turned around and looked at other shops on the first floor, and then asked: "Are there many young people entering the shop now, and on which floor are they more concentrated? Are there any shops at the entrance?" What is the age range of consumer groups targeted at the store?"

"To be honest, among the people who come into the store to consume, they are still dominated by relatively powerful office workers. The consumption share of high-end products is concentrated in the VIP customer group of Fenglin Department Store. These stores at the entrance are aimed at Consumer groups are exactly what I mentioned earlier." Lu Yulin answered Lin Yixin's questions one by one, and at the same time guessed Lin Yixin's intentions in asking.

But after that, Lin Yixin didn't talk to Lu Yulin any more, but stood on the road and studied the customers currently appearing in the department store.

After about ten minutes, Lin Yixin discovered that the store manager Lu Yulin accounted for a large part of the people who actually went to the department store to shop.

Although it seems that this group of customers has excellent spending power and is also very loyal to Fenglin Department Store's shopping.But in the long run, the development situation of Fenglin Department Store is not good.In particular, Fenglin Department Store is in urgent need of young customers. When these loyal customers get old, there will be a lack of a new generation of loyal customers with consumption power.Then, at that time, Fenglin Department Store may even struggle to maintain its position as the number one department store in Asia.

So since Lin Yixin took over two years ago, he has been looking for ways to reform.It's just that he just took over, and he hasn't established himself in the company yet, so he hasn't brought it up.

Now that he is about to cooperate with Gu Xiran's cutting-edge company, it will be a good opportunity for Lin Yixin to reform.By letting Xinrui's brands settle in and expand the company's young customer base, Fenglin Department Store's continuous purchasing power can continue.

Thinking of this, Lin Yixin pointed to a very good shop at the entrance, and said to Gu Xiran, "That location...have you seen it?"

"Well, I see, what's the matter?" Gu Xiran glanced at the store Lin Yixin was referring to, and found that it was a high-end brand in China that was as famous as Xiran's clothing.Although she didn't understand the reason why Lin Yixin asked her to see this shop, Gu Xiran still nodded at Lin Yixin.

"This location is connected to the same place upstairs, what do you think of letting your brand settle here?" Lin Yixin announced to Gu Xiran generously, his bold attitude is simply surprising.

But before Gu Xiran replied to Lin Yixin, Lu Yulin, the store manager of the Mingzhu Flagship Store of Fenglin Department Store broke out in a sweat, and hurriedly stopped Lin Yixin: "Mr. You can’t even move it, it’s a symbol of Fenglin Department Store’s grade. If it’s replaced like this, we will lose many VIP customers.”

After listening to Lu Yulin's words, Lin Yixin's eyes stayed on Lu Yulin's body, and then he said sharply: "I want to ask you, do you know why there is a lack of young customers in the store?"

"It should be due to the lack of strong and powerful young brands in Fenglin Department Store." Lu Yulin thought for a while and immediately answered.

"That's right, Fenglin Department Store currently has very limited brands targeting young people. Some of our competitors have them, or even those we don't have, but they have launched them one step ahead of us. Although these brands are not yet a threat to us, but in the long run , we will lose more young customers. Let’s not talk about whether those young people with spending power of the second generation of rich officials and second generations will continue to come to our Fenglin Department Store for shopping. Let’s just say that those who are still developing will become our customers in the future. For the young people who are the main consumers of Fenglin Department Store, they will gradually give up shopping in Fenglin Department Store."

As Lin Yixin was talking, he pointed to several luxuriously decorated, high-end and high-end stores at the door, and continued: "Because these stores at the door are not only a symbol of the quality of Fenglin Department Store, but also a very good way to keep those young customers out. The big reason. Young people have limited spending power. When they saw the store set up at the entrance of Fenglin Department Store, their first reaction was that the consumption of this department store was too high for us to afford. So they chose to look like a consumer The grade is slightly lower, but they buy the same brand as our department store. Those rich second-generation officials who have spending power will regress because of the too mature style at the door. Because in the eyes of these people, wearing this The people who wear clothes of several brands are from the generation of parents. I don’t wear cool enough or stylish enough, so Fenglin Department Store won’t be the choice of them.”

"But...but you can't lower the grade of Fenglin Department Store just because you want to accommodate this group of people." Lu Yulin is like Lin Yixin's statement, but he doesn't agree with Lin Yixin's approach.For Lin Yixin's willingness to carry out reforms, he was very resistant. "When these stores first settled in Fenglin Department Store, Mr. Lin promised their current location. If Mr. Lin insists on changing, it is likely to cause resentment from these brands and stop cooperation with our Fenglin Department Store. The person whose interests will be damaged by then will be our Fenglin Department Store."

"I agreed to such a condition in the past. It was when Fenglin Department Store was still developing, and it needed the support of these brands. Now with the growth of Fenglin Department Store, these brands have also received the support of these brands because they chose to cooperate with us at the beginning. A lot of benefits. Therefore, for future development, Fenglin Department Store must make adjustments. Retain these lost young customers, so that Fenglin Department Store can develop better in the future. And these brands, I do not intend to let them withdraw Cabinets, but make adjustments in the position.”

When talking about this, Lin Yixin pointed to several stores that were about to be withdrawn, and lightly gestured in the air, saying: "I lacked a prominent entrance, but what I got was a store with a larger area. In addition to the new product display In addition to the discount area and discount exclusive area, these high-end brands can also set up a VIP customer area in the store. You must know that in foreign countries, all the first-line luxury brands have a VIP area. The services are very perfect, so that the brand VIP customers get the honorable enjoyment and become more loyal to the brand."

After drawing a perfect blueprint, Lin Yixin looked at Lu Yulin and said with a smile: "I believe that if you communicate with these brands in this way and adjust their positions in the store, you will definitely get their approval. And you like to buy these brands. Brand customers will not choose to shop in our department store because they have to walk a few more steps. At the same time... I thought that the positions of several of their brands will be adjusted. After more new brands enter, we will welcome more young customers.”

Seeing Gu Xiran standing one meter away from him, Lin Yixin stretched out his hand and pulled Gu Xiran in front of him, and introduced with a bright smile: "Mr. Gu's Xinrui company has many young brands with various styles. The United States has been welcomed by many American young people, and now it is even exported to Europe. I believe that the exclusive cooperation between Fenglin Department Store and these brands of Xinrui Company will definitely attract the love of many young people."

(End of this chapter)