Quan Shao's new wife

Chapter 1219: Recruiting and Compelling (9)
"Although our products are different, they all convey the same message, that is, to take care of yourself - the intimacy with your lover, the sharing of your thoughts with your family, the daily use of small gifts to create a sense of intimacy, and take care of yourself and your family in these ways. The original intention of our promotion has nothing to do with the price and benefits - we have no discounts, no gifts, and the price is exactly the same as usual. Therefore, our original intention is not to promote, but to create joy and create intimate opportunities for loved ones."

"Do you think that the original intention of the idea has been achieved in the end?"

"Judging from the reactions of consumers on the spot and our market tracking data, it has been achieved - I believe that everyone who reads the news has seen the high festive atmosphere in our store; after Christmas, our customers The return visit also proved the success of this idea.”

"I believe that Ms. Xu is the same as us. Apart from praise, there are other voices in public opinion, such as vulgarity and using X products to create gimmicks. What does Ms. Xu think about this?"

"All the ideas are for our consumers to experience, so we only pay attention to the feedback of consumers, and the so-called public opinion, they have no consumption, no experience, and no qualification to speak; their opinions only reflect themselves but not consumption. Whether it is vulgar or not, the standard is not set by them, so their opinion is just a joke. Moreover, to put it bluntly, our Family Planning Commission has distributed X supplies for free for so many years. In the eyes of public opinion, they are all A group of practitioners of vulgar work."

"Miss Xu's answer is very humorous."

"Just kidding, what I want to say is: we only care about the experience and feedback of consumers, and we don't force everyone to have the same level of communication."

Her tone paused slightly, her tone was gentle, calm but determined.

Averill raised his head and glanced at her somewhat unexpectedly—still calm and gentle, but his tone was proud and strong, and the determination in his expression was the best expression of this kind of pride.

This little girl's strength is her recognition and protection of herself.In a public opinion environment where speech is too free and professionalism is not enough - only being strong can protect itself.

"Working with you is very efficient and pleasant." Averill dragged the big suitcase, shook hands with Xu Nuo and said goodbye: "I will stay here for three days. After finishing the film, if there is a need for re-shooting, I will contact you again. If not , I will send the film before publication."

"OK, no problem." Xu Nuo nodded, looked at Averill and said, "We will release the news on the ground promotion interview with "Creativity and Fashion" through the official website. Is there any problem with the magazine?"

"As long as it doesn't involve my film or the content of our interview, everything is OK." Averill made an OK gesture and said generously: "Even, I can contribute my work photos, you know, just now I Shooting you, my assistant is shooting me."

"Very Good!" Xu Nuo said happily.

"You smile very contagiously, you should smile more." Averill waved at her, with a faint smile, the wrinkles at the corners of his eyes were filled with the strength and wisdom of a middle-aged woman.

"Yes." Xu Nuo nodded with a smile on his face.

"Ms. Xu Nuo, the current executive president of our company, accepted an exclusive interview with Germany's top creative magazine - "Creativity and Fashion". This is the first time that the magazine has a special interview on ground promotion creativity; Ms. Averill, the editor-in-chief of the magazine's cover, is very curious about this idea. , Said: The most touching promotion idea of ​​the year."

GD. Company N's official website released the news the next day, along with a photo of Xu Nuo accepting an exclusive interview, and a photo of Averill with blonde hair, holding a camera and taking pictures intently.

This news is the most direct response to the recent noisy Durex incident.Besides, GD. N official, did not have any response to the media and public opinion.

After Christmas, the New Year's Day promotion adopts the store experience hall model, which has continued with GD. What N said at the beginning of its establishment - the product concept of 'customer experience first', whether it is making products or promoting, is closely based on this concept.

After this incident of Durex, all colleagues in the industry began to speculate - GD. What kind of experiential promotion will N's new year promotion be?

"This is going to be a social survey, and we need to listen to the opinions of psychologists." He promised to hand over the planning report to Luo Jian.

"One month's time is a bit tight, so we split up and act - while doing market surveys, we asked psychologists to take questionnaires, and then intercepted 5 emotional orientations and 10 groups of topics." Luo Jian nodded and said.

"Can the confirmation of the 5 emotional positions come out within a week? The matching packaging design needs at least one week, the raw material procurement and pattern-making production need three months, and the secondary packaging of the product needs to be at least two weeks in advance to catch up with the store distribution. .” Xu Nuo took the calendar and checked it, but still felt that time was too tight.

"I will discuss with Xu Heng and try to compress the purchase, production and secondary packaging in the later stage; if it is too late, we can distribute the goods while producing at the end. The option positioning in the early stage and the research of psychological experts will take time." Luo Jian looked at it. Xu Nuo said with a frown on the calendar in his hand.

"At least guarantee the distribution of goods two weeks before the new year. In fact, when the real new year comes, everyone will stop shopping." Xu Nuo looked at Luo Jian and said.

"Yes, I'll make arrangements right away. It looks like I'll spend the rest of my time in the Psychological Research Center." Luo Jian stood up with a smile, collected the manuscript paper and timetable in front of her, and hurried outside.

At the same time, the headhunting consultant contacted by Jingyang also found Ouyang, Gu Donglin's sales director.

"I have read their information, and the requirements are indeed relatively high. Although my current job is stressful, it is also very free, so I have no consideration of changing jobs for the time being." Ouyang said indifferently.

"GD. In the structure of N company, there was no such position before. This position was prepared for the establishment of a marketing center after the separation of the agency brands. The future structure will be operated in the form of a brand business department, and the marketing center will be all brand business departments. The leadership department.” Headhunting consultant Xia Qian, about 35 years old, has rich experience in headhunting and knows how to impress candidates.

(End of this chapter)