Chapter 539
please follow me.

I have dreamy expectations.

It is an irrepressible feeling.

When you are not paying attention.

please follow me……

The new year is approaching day by day, and Y TV's new year's advertising tender has also been officially released on the official website.All industries and brands are very busy with this, and time seems urgent for every brand.

In the conference room of Zhuoya Company, Jack, the new district general, is having a meeting with Morian and the senior manager of the finance department.

"Eric, do you think we need to participate in the bidding?" Jack looked at Morian and asked.

Jack's attitude was different from any district president in the past, and Morian couldn't help raising his brows slightly. He looked at him and said appreciatively: "I am very pleased with your question."

"Oh?" Jack grinned cheerfully.

"I have the same idea as you. Among the bidding conditions for the king of Y video bids, capital comes first, brand awareness comes second, and product creativity comes third. Such a ranking of weights makes the king of Y video bids give the impression of a local tyrant, while non-brand value.”

"And this has created an embarrassing situation in the Y Vision bidding: companies with high brand value are unwilling to spend a lot of money to compete with all their strength, because this does not conform to the law of brand value."

"That's why, the purpose of participating in the bidding competition for the Y video bid king is not to be the bid king, but to show our brand value and excellent creativity; therefore, to prepare with all your strength, participate attentively, and wait for failure, perhaps it is what a brand like us should do. about it." Morian looked at Jack and said wisely.

Jack nodded repeatedly and said with a smile: "Finally someone can reach a consensus with me - they don't understand what the real win is. In my opinion, what we want to win is to let Chinese consumers recognize our Brand value, see our insistence on brand value: don't be the king of the standard, be 'Zoya' yourself."

"Jack, I have been tormented by this kind of competition that deviates from the brand value for several years." Morian looked at Jack and laughed: "Now that we have this consensus, we will no longer stick to the y-vision few in our creativity. Policy and planning regulations, and can even break through this regulation, creating the topic of 'losing'."

"Okay, I hope our 'losing' cooperation this time can help the Chinese company get out of the haze of that lawsuit." Jack reached out and shook Morian's hand firmly.

"Of course." Morian looked at him and smiled confidently.

After leaving Jack's office, Morian immediately organized a meeting of the creative team to re-determine the direction and scale of creativity.

"Eric, TV Y has clear regulations on this."

"Make two drafts, one must pass the preliminary review and enter the final bidding process; the other will be broadcast at the bidding meeting, and the scale will be larger."

"Eric, why is this? The final draft is different from the previous one, and Y TV will not agree."

"The bidding document, have you studied it?"

"Uh……"

"Go for it, I'm going to see the creative framework within a week. If there are any difficulties, they must be brought up within a week."

"Ok."

What if it was a promise to do the idea?
If she said 'make two drafts', she would be able to understand what she meant.

Alas, such a tacit understanding may not only be because of her ice and snow intelligence.In her heart, she will still be a little different after all.

Morian looked at the drawings one by one, and what he was thinking in his heart was all promises.

"Promise." Morian picked up the phone and called.

"En..." On the other side of the phone, Xu Nuo seemed to be busy, and after a long answer, he continued to speak: "Sorry, I just finished a draft."

"Have you finished the first draft yet? Don't push yourself too hard, inspiration will only come after you have rested." Listening to the familiar rhythm in her voice, Morian only felt a faint warmth in his heart—no matter what No matter how far apart, no matter how she changes, as long as she is at work, her voice is always full of confidence and happiness.

This kind of promise should be his favorite look - sunny, confident, and loving life.

"I have a first draft, so I'm in a hurry to draw." Xu Nuo's voice came over clearly.

"Can I come back during the Chinese New Year?" Morian asked softly.

"...Not necessarily, let's see the progress." Xu Nuo's voice paused for a moment, and the hesitation was naturally not the work progress.

Morian responded lightly, and said in a low voice: "Take care of yourself. If you don't come back during the Chinese New Year, I'll come and see you."

Xu Nuo was silent for a while, and replied softly: "Okay."

"You're busy, I'm also in a state of desperation here. Without you by my side, many things will not work." Morian chuckled and hung up the phone lightly.

Who is she running from?Gu Zixi?

A short but inescapable relationship, after being hurt, can she really let go of it completely?
Gu's.

"Mr. Gu, this is the overall structure of this creative project. I have had in-depth communication with Mr. District and Mr. Luo. The idea completely escapes the shadow of Seino and gives it a new temperament."

"In terms of expression, it is still the plot-like expression of a small movie; in terms of plot design, it is emphasized to be static - I use the pictures in the PPT to express the plot of the story." Zhang Ling said while turning the projector to it is good.

"The main line of the whole storyline is time, the tone of the film is the ancient gold of the golden years, and the rhythm has a contrast between fast and slow."

"The storyline is that a student couple is facing separation after graduating from university. They make an agreement that they will continue to love like this, and they agree that the girl will wait for him in the old seat of this coffee shop six years later, and he proposes with a ring. The story of the final double fulfillment.”

"The plot of the story is very simple and there are almost no twists and turns, because our film is limited in length and is not suitable for interpreting too complicated stories; this is a technical factor."

"Of course, the more important factor is the consumer factor: the consumers of our products are targeted at young people aged 18-28 and young mature women. The confusion and helplessness of being separated after graduation, and losing love on the way to struggle. Our film can resonate with them to the greatest extent, and let them find the reason and motivation to persist in the helplessness of reality.”

"This kind of guidance is an extension of the positive and inspirational temperament of the previous promotional film; it completely broke away from the background of the career story in the previous promotional film, and wrote a love story about persistence and unchanging."

Zhang Ling said, facing the hand-painted pictures on the PPT, explaining several key words about this story: "The key words running through the whole story are 'unchanged', 'persistence', and 'consistent'"

(End of this chapter)

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