Quan Shao's new wife

Chapter 562: Y Vision Competition (2)
"They are very clear about their purpose of participating in this bid - the budget control of foreign companies is very strict, and it is very difficult to compete with domestic companies for the budget. So they took risks and used public opinion to achieve the effect of promotion." Promise further He explained——of course, even if they can manage their budget, they don’t bother to be labeled as local tyrants or rich and powerful: maintaining the brand’s taste is what they value more.

Of course, Xu Nuo naturally wouldn't say anything about this point—after all, how does Si Jing think that he is willing to bid for the king at all costs?

In the final analysis, Xu Nuo has to guide him to try his best; at the same time, he must also tell him that what is suitable is the best, and he is not a loser if he can't fight.

"The one that suits your company is the best." Si Jing nodded, and said what he wanted to say but didn't say.

"Yes, President Si is right." Xu Nuo smiled slightly, picked up a pen, and crossed out Zhuo Ya's name on the brand list.

Listening to the conversation between her and Si Jing, Gu Zixi couldn't help feeling a little pain in his heart, a feeling of discomfort came faintly - he admired the promise of insisting on himself for the sake of creativity, which was even painfully sharp; but he didn't want to see Such a sentence carries the promise of purpose.

She has grown up, and she is more adapted to living in this society, but this kind of her makes him sad.

The next demo is Gu Shi, and this year's demo is done by Luo Jian.

The whole story is full of Gu's temperament: warm plot, warm expression, gentle light treatment, and a nearly perfect love ending from the beginning to the end, which fully meets the current young female consumers' expectations for happiness and fulfillment.

"So, what we express is a choice that cannot be changed by time, space and distance: the choice of people, the choice of true love, and the choice of Gu's products."

Luo Jian's slightly deep voice narrated the story, echoing the advertising slogan at the end of the film: "Fortunately, we haven't changed!" Pushing the sensational level of the entire film to its climax.

"Better than I imagined." Xu Nuo looked at Gu Zixi and said sincerely.

"Thank you for your opinion, otherwise they will still be entangled in Xi Long." Gu Zixi nodded: "The film is still a bit longer, but I like this story."

"A businessman should have the evaluation method of a businessman." Xu Nuo smiled lightly, and put a question mark behind Gu's list - in the same industry, Gu's films are not as modern and western as Zhuo Ya's, but there is no doubt But it is the most competitive.

"In the end, maybe it's still a dispute between you and me." Gu Zixi looked at her thoughtfully, and said slightly.

"It's the battle between 'Gu's' and 'Jingyuan', no matter who wins, 'Pin Shang' will win." After Xu Nuo knew that Morian's strategy was to lose, he became more confident in winning.

Gu Zixi smiled slightly and stopped talking.

On behalf of 'Jingyuan', Xu promised to demonstrate and explain the brand idea of ​​'Jingyuan' anti-dandruff shampoo brand, which surprised the industry—after all, this is the first creative company to create, submit, and explain completely independently a brand.

In addition, I promised myself that I was presenting on behalf of Zhuoya last year. At that time, the creativity was already well-known in the industry, but now it appeared as a third party. Apart from being surprised, everyone was also thinking about leaving a platform like Zhuoya. What kind of works can you come up with when you go to a little-known advertising company?
The lights were dim, and it was a dark stage with only a little gleam. On the huge stage, the slender and delicate figure and long black hair in the twilight gave off an ancient and heavy sense of history. When the full-fledged Peking Opera singing is sung from far to near, the lights on the stage are gradually brightened, which seems to have opened the door of an ancient art, and the whole sense of history and exquisiteness blows in the face.

"We use dance to express a positive creativity. Peking opera is ancient, Chinese medicine is ancient, but art is passed down from ancient to modern. In this way, we express the artist's insistence on quality; similarly, we use art to spread The way to tell all consumers: Any choice can only be successful if you persist.”

"This kind of persistence stems from a correct choice - China's, the world's, not only art, but also medicine, and this spirit of persistence."

"We hope that this is not only an advertisement, but also a kind of inheritance and expression."

The shot of the commercial is fixed on the contrast between the close-up of the black and shiny hair and the shrunken figure of the Peking Opera actor-the sense of inheritance emerges spontaneously.

As soon as the promised words fell, there was a burst of thunderous applause in the entire hall-this 2-minute short film brought the audience not only a product advertisement, but also a kind of artistic enjoyment.

Even modern people who don't understand Peking opera are moved by the beauty of Beijing opera after watching it.

"If this promotional film, in addition to everyone remembering the medical height of 'Jingyuan' for anti-dandruff, can also give some understanding of our quintessence of Peking Opera, I think it will be a success." Promised to withdraw the commercial film, stand On the stage, facing nearly a thousand people in the same industry, he bowed deeply before returning to his seat.

"Xiao Xu, when you play it back here, the effect is quite different from what it looks like in the office. It's shocking." Si Jing looked at Xu Nuo with a smile and said.

"Yes, the big screen can better express the effect of light and shadow contrast. So in addition to TV commercials, if you can get some huge outdoor advertising spaces, the effect will be very shocking." Xu Nuo whispered in Si Jing's ear .

"Okay, when you go back, you can talk about these alignments and let him make arrangements." Si Jing nodded.

"Okay." Xu Nuo smiled slightly, took a deep breath, and unconsciously turned to look at Morian—similarly, he also gave her a thumbs up.

With a smile on Xu Nuo's face, she relaxed - she was brought out by him alone, and he had extremely strict requirements on her work, no matter how good the plan was, she would only be confident with his approval.

Gu Zixi, who was sitting among them, watched their silent and tacit interaction, her eyes darkened slightly, but she just remained calm.

After all the seven or five companies on the first day were displayed, it was already five o'clock in the afternoon.

When everyone got up and left the studio one after another, many corporate executives or planners came over to greet Xu Nuo.

"Ms. Xu's creativity this time is very high."

"Thank you."

"What is the main style of the creation of 'Pin Shang'?"

"We will tailor-made for customers and provide ideas that best suit the customer's products and corporate temperament."

"How big is your company? Where do the creative people come from?"

"This is the introduction of our company. If you are interested, you can learn about it."

Xu Nuo handed over the company brochure that he carried with him to colleagues around him, patiently answering various questions about the 'Pinshang' company.

(End of this chapter)