new kung fu king

Chapter 651 How the Movie That Laid the Golden Egg Was Born

It took Wang Xiaohu 10 years to complete the dream pursued by Hong Kong filmmakers such as Run Run Shaw for most of his life. In the eyes of these old guys, Wang Xiaohu's achievement is enough to boost the morale of the entire Chinese-language film.

Before the absence of Wang Xiaohu, whether it was Hong Kong films that are in line with international standards or Taiwanese films that are proud of literary films, Western countries did not pay attention to them. The great honor suddenly made Westerners see the revitalization and progress of Chinese-language films, which already shows Wang Xiaohu's role model.

The former is the most commercialized film award in the world, and the latter is the highest honor in the world of art. Both were won by Wang Xiaohu. It is impossible for Westerners not to pay attention to Chinese films.

Facing Run Run Shaw's praise, Wang Xiaohu felt ashamed. He knew that what he was relying on was nothing but memories from his previous life. Given the general environment in the United States at the time, "Mulan" is somewhat of a fluke.

In the previous life, the movie "Mulan" starring Chen Kun gathered Chinese film superstar zw, although it had a good reputation and box office, and it also created impressive results in foreign markets.Moreover, zw's perfect performance also allowed her to win 4 actresses at domestic and foreign film festivals, but these [-] actresses may not have the high gold content of the Cannes actresses.

The luck that Wang Xiaohu refers to is that on the one hand, he reprocessed "Mulan" on the basis of the 09 version, so that the film is full of strong "Chinese charm" from head to toe; "Almost 30 years ahead of this era!
The shooting techniques shown in the special film are very prominent and novel at this time. Let me give you the most typical example, showing the scene of the war through the eyes of Lin Qingxia. Even a few years later, it will be extremely common, but now, no one knows how to use it, and no one knows how to implement this technology, so it immediately brings the artistic atmosphere of "Mulan" to a very high level.

Of course, Brigitte Lin's excellent acting skills cannot be denied. It is Wang Xiaohu who knows that she can excel in reverse roles, coupled with the re-created script, that has made her the current Cannes actress.

The whole link is indispensable, Wang Xiaohu has the right time, place and people, so winning the prize is naturally as easy as picking something out of a bag.

These are all things he came up with later.

In the next few days, journalists from all over the world gathered in Hong Kong to interview Wang Xiaohu.

This time, Wang Xiaohu didn't feel troublesome, but brought the main creative staff of "Mulan" to receive them in the conference room of Xiehe Company. The senior executives of major Hong Kong film companies also participated in the press conference, and the mainland also sent people to attend the press conference. .

To Wang Xiaohu's surprise, the Governor of Hong Kong, MacLehose, put down his official duties and came to join in the show. He really saw the important role of the Palme d'Or.

In fact, there is no reason why MacLehose did not come to support, because after Wang Xiaohu won the Palme d'Or in Cannes, the entire British media exploded. British reporters wanted to interview Wang Xiaohu in France, but they were in vain. The British government immediately sent reporters to Hong Kong , MacLehose will be responsible for the contact work, and it won't work if Lao Mai doesn't care.

After all, Wang Xiaohu is also a British knight at any rate. If Wang Xiaohu wins the award, it means that the British Hong Kong government has won the award. At least Hong Kong still belongs to the British colony before the handover.

Wang Xiaohu and others first answered the reporters' tidbits about the filming of "Mulan", and then explained all aspects of the awards at that time, and then used the Palme d'Or and the Best Actress award for publicity.

"Tiger, what type of film will you make next?" A reporter raised his hand and asked.

Wang Xiaohu smiled and spread his hands and said: "At present, I haven't thought about it. After all, with the increase in the cost of the film, I can no longer start shooting with a script written casually like a few years ago, otherwise I will take a considerable risk."

"Will you have a place at next year's Oscars?"

"It depends on the mood of the judges of the American Film Academy!" Wang Xiaohu said.

"Can you predict the global box office of "Mulan"?"

The reporters left contentedly after getting what they wanted, but Wang Xiaohu and others were exhausted. Anyone who accepts interviews with hundreds of reporters would have this virtue.

But now he finally knows what these trophies are for. For a film that has not yet been released globally, whether it is the Palme d'Or or the best actress is the best publicity stunt. No matter how bad the films under the Palme d'Or can be, the box office of films with Cannes actresses will definitely rise in a straight line.

Isn't it just holding a press conference, just answering some old-fashioned questions to the reporters, just talking about it, and these reporters help publicize in their respective national media, saving a considerable part of the publicity expenses.

After the press conference, Wang Xiaohu handed over the core members of Xiehe to hold a mobilization meeting for the global release of "Mulan".

Before getting into the formal topic, Wang Xiaohu first praised the employees of the company. Although this press conference from all over the world was sudden, the [-] employees of Xiehe performed well at today's press conference.

"Brothers and sisters, I am very satisfied with everyone's performance today. You have already possessed the ability of excellent employees of a large international company. Now foreign media reporters have already taken our Xiehe company with admiration. I hope you can carry forward your good mental outlook in the future. .”

This praise greatly benefited Xu Junlong, Li Shaonan, Xia Houmo, Xia Houjue and others, who applauded enthusiastically.

"Okay, now let's talk about our global publicity plan." Wang Xiaohu knocked on the table and said, "I re-edited the plan you have last night. What we have to do now is to make "Mulan" a movie." International Cinema."

This global publicity and promotion plan has been slightly modified on the original basis. In the past, Wang Xiaohu just used the existing resources of various countries to organically combine them, such as selecting famous movie stars, singers and other dubbing and soundtracks from various countries.

But now, "Mulan" won two awards in Cannes before it was released, and he has no reason to give up this great resource and not use it.

"We need to rely on the established distribution network to spread the news about the award of "Mulan" in Cannes. Although this matter has been done by the reporters who came here today, it is far from enough!"

Wang Xiaohu waved his hand and said, "I want all kinds of advertisements, trailers, promotional posters, and film reviews to flood magazines and theaters in various countries, and the time must be concentrated within one month."

Everyone quickly recorded it.

"In addition, the derivative products of "Mulan" should also be put on the agenda, and they will be released together with the film. Needless to say, audio-visual products such as CDs, audio tapes, and video tapes are the most popular things at present. The remaining value of Mulan, who can help me contact a musical theater company, I want them to produce a musical of "Mulan", of course, the piano accompaniment is the best."

After Wang Xiaohu finished speaking, he suddenly frowned. He remembered a night when he was studying with Gu Jiahui a few years ago, and remembered Long Zichen playing the piece "Blessings of Love" on the piano. At that moment, he shook his head and said, "Forget it, music I'll get in touch with the show myself."

The content of the next meeting mainly focused on the development of derivative products. For example, Xu Junlong believed that the image of Hua Mulan could be made into a toy, and Xia Houmo believed that the photos of Brigitte Lin or Chow Yun-fat could be printed on clothes, so that they could be introduced to young people. deep within.
Good suggestions like these are very desirable, and Wang Xiaohu kept nodding his head to approve them. At this time, it finally reflected the youthful vitality brought by a company founded entirely by young people. They can always propose good ideas that fit the spirit of the times at critical moments suggestion.

"OK, the atmosphere of today's meeting is very good." Wang Xiaohu looked at the densely packed text in the notebook and was very satisfied, because after everyone's discussion, he was more sure about the global release of "Mulan".

Usually, even if a movie is a sensation, it can only last for a month or a few months. In order to make it last longer, it must be multiplied by many other things, or topics, or toys, Or public opinion.

Must now, Wang Xiaohu has sorted out a clear global promotion plan in his notebook: After the global theater screening, it will be broadcast on TV stations in North America or other countries, through videotapes, musicals, publications, as well as toys and clothing Things like this are flooding all over the world. This is completely a plan that is not mature enough to be promoted globally.

"Shaonan, tell the employees of the company that after get off work tonight, we will go to the Zichen restaurant in the film and television city to get together. We will have a superstar grand patty on the rooftop, and congratulate our Xiehe company for creating another movie that lays golden eggs!"

Wang Xiaohu was in a good mood, and everyone's morale was even higher. They began to spread the word one by one. After a while, the slogan "Brother Tiger is mighty" spread from all over the Xiehe Company, which shows that everyone has such a bold preference and admiration for Wang Xiaohu.

"Hey, Zichen, haha, thank you for your blessings, what are you busy with now? Oh, that's just right, I'm about to arrange for the company to hold a patty on the roof of your restaurant, of course to celebrate the triumphant return from Cannes." Wang Xiaohu touched I called Long Zichen, but I didn't expect that she was going to the film and television city.

"By the way, besides this matter, I have a separate matter to bother you. The specific matter will be discussed in detail after we meet. Now I have to trouble you to get the restaurant ready."

　To be honest, there are not many updates from Xiaomi this week, because I am adjusting my mentality and emotions. Pursuing word count is no longer my goal. Now I am pursuing quality, so I will spend a lot of time revising after each chapter, uh.It's the weekend again, and I have to be cheeky and ask everyone to recommend tickets for support!

　　By the way, I recommend the new book "Oboi Dynasty" written by a writer from the same city - Rabbit to Mow the Grass. He wrote it.

　　


(End of this chapter)