new kung fu king

Chapter 657 "The Iron Lady" Waving the Flag to Support the Global Release of "Mulan"

Regardless of whether Wang Xiaohu agreed or not, Kerkorian was a bastard who insisted on sticking behind Wang Xiaohu's buttocks for a week.

During this week, not to mention the terrifying assassins who frightened the mafia, even Kerkorian's enemies and opponents did not jump out, and they were so quiet that they couldn't be quiet.

In addition to sleeping in a separate room, Kerkorian will never be left beside Kerkorian when eating and drinking. Wang Xiaohu is not used to it at the beginning, but now he is gradually getting used to it. Anyway, Kerkorian has not caused any trouble by his side. What should he do? Why, the big deal is to ignore his existence.

After a month and a half of publicity work for "Mulan", the publicity effect in North America is very impressive.

The publicity for the release of "Mythology" was even more concentrated and intensive than that of "Mythology" back then. Wang Xiaohu concentrated almost all of his publicity efforts in the developed country of the United States.

Various forms of posters are filled in major movie theaters in the United States. Huge billboards serving as posters are erected high on the main road, with various photos of Lin Qingxia hidden on them, some on horseback, some with bows, and some in battle robes , some are meditating under the stars, some are wearing ancient Chinese traditional costumes.
Each poster is full of mysterious oriental style, plus Wang Xiaohu has two successful films "Mythology" and "Shaolin Temple" as a foreshadowing, plus the halo of honor of the two awards in Cannes, plus Brigitte Lin herself. The way is beautiful and heroic, and everything is amazed by the Americans who have seen these posters.

In addition, Concorde International Corporation has played "Sylvester Stallone, Harrison Ford and other Hollywood superstars jointly dubbing", "Michael Jackson personally created the song of the same name for the film", "Industrial Light and Magic post-production special effects", "Cannes The Palme d'Or winner Tiger King spent two years contributing "and other trademarks, which convinced American audiences that this film is the best film of the year.

Moreover, the recommendations of major newspapers and magazines in the United States have made "Mulan" the hottest topic in this month. This Chinese film, which claims to have many trademarks, has raised the expectations of American audiences to the peak!
Xiehe International Film Group taught a profound lesson to the proud and complacent Hollywood colleagues this time, because Wang Xiaohu adopted a promotional method that they had never heard of or seen before. His promotional plan was very mature and perfect, covering almost all available media resources.

It is foreseeable that when "Mulan" is released, this set of public evaluation and public opinion system that is so perfect that it is almost locked will be used for reference by Hollywood colleagues. The various operation squares are very clear.

Relatively speaking, Hollywood colleagues are more looking forward to the film's release than the audience, because they want to know what method Wang Xiaohu will use to stabilize the film's box office in the middle and late stages.

In early July, the much-anticipated "Mulan" was finally released in 7 theaters in North America.

Concorde International Group's global publicity and promotion work is very concentrated this time, and various promotions are interspersed at the same time, and the plan for global release has basically been realized. (Due to time difference, it may not be released on the same day, but they will all be concentrated in the first few days of early July.)
There are no shocking and dazzling computer special effects like in "Mythology", no thrilling and exciting treasure hunting missions, no dazzling kung fu in "Shaolin Temple", and some are just the growth process of oriental girls fighting on the battlefield for their father.

But it's just such a story, but people all over the world watched it with gusto. Even the American Film Academy, which had a strong prejudice against Wang Xiaohu at the beginning, also revealed that it liked "Mulan".

On the first day, the attendance rate of major theaters in North America reached 85%. Those who came to watch the movie were all the popularity accumulated by Wang Xiaohu, even fans of Industrial Light and Magic, and of course fans of Harris Ford, Stallone, and Jackson. .

Today's box office statistics are far more advanced than a few years ago. Early the next morning, Wang Xiaohu got the first day's box office data at the office of Xiehe International Film Company.

"180 million dollars!" Wang Xiaohu nodded upon hearing this, and said, "This figure is still within the acceptable range!"

"God, don't you think it's too little?" Kerkorian, as a protected person, recently moved to Wang Xiaohu's office to work, but the gambling king's job is very leisurely, drinking coffee, smoking cigars, watching " Playboy magazine to pass the time.

Hearing that Wang Xiaohu was still a little dissatisfied with this statistic, the gambler immediately complained: "Some Hollywood productions may not be able to make such an income in a week."

Wang Xiaohu shrugged and ignored Kerkorian, but asked the secretary to call Winterdur into the office.

"Old Wen, the second plan is to carry out rounds of bombing on the major contracted TV stations. The theme of the promotion is: Feminism, I don't care what advertising slogans you use, I want to attract all housewives and professional women in the United States to the theaters. !"

Winterdur immediately complied, and the next night, the attendance rate of major theaters continued to surge to 93%. According to the survey, the 8% of the audience who increased were mainly housewives and professional women. And into the cinema.

In the words of a female white-collar worker in an American law firm: "Watching "Mulan" made me stronger. It is hard to imagine that there were such successful women in China thousands of years ago. They are role models for us to learn from. "

It can be said that the topic of Wang Xiaohu has exploded among American citizens, especially housewives and female employees, female presidents, and female government officials. With feminist thinking, they completely overturned their impression that China is a patriarchal and backward feudal society.

Due to various external factors and internal factors, in the first week of its release in North America, "Mulan" started to gain momentum from the third day, especially in the last two days of the weekend, the cumulative box office reached 500 million US dollars.

It grossed 500 million US dollars at the box office in the first week, which is definitely a super performance in Hollywood's box office charts over the years!
"Tiger, I can't take it anymore!" In Wang Xiaohu's office, Kerkorian glared at Wang Xiaohu with eyes like a beast eating people: "OGM, there are 500 million US dollars in the first week, you will Scared those colleagues to death!"

"It will go up again!" Wang Xiaohu said confidently with the corner of his mouth curled up.

We must know that the box office of the current world film industry is more stable than that of the previous life in the 21st century. In the previous life, because of the Internet, DVDs, pirated editions, etc., which diluted the box office, many audiences would not go to the theater after watching it once. But in the early 80s, these various Convenience doesn't exist yet, and even videotapes won't be in circulation for a few days.

"You don't have any crazy plans yet?" Kerkorian asked hastily.

"You'll know later!" Wang Xiaohu smiled mysteriously.

Starting from the second week, the box office of "Mulan" is still growing steadily. At the end of the second week, the cumulative box office is 700 million. In addition, it has entered the summer season, and more and more American audiences are entering the cinema. The attendance rate of one-third of the movie theaters once reached an astonishing phenomenon of 98%.

From the fourth week onwards, the box office began to decline, because the sci-fi blockbuster "Star Wars 2" also took advantage of the summer holiday, which diverted a considerable part of the audience. Even so, "Mulan" also won 859 million in the fourth week box office results.

"Man, the situation is not good!" Gambling King Kerkorian said to Wang Xiaohu with a smile on his cigar, as if he was watching the excitement. "You said the box office would rise steadily."

"You still worry about your safety!" Wang Xiaohu snorted coldly, and called Winterdur into the office to start the third round of campaigning.

So early the next morning, major newspapers in the United States posted a big gossip: Mrs Thatcher, the British Prime Minister known as the "Iron Lady" in the West, also liked to watch "Mulan"!
This deeply pushed the already popular "Mulan" to the pinnacle of public opinion. At first, Americans thought that Concorde was trying to attract the public by making an uproar and deliberately hyping it up. What a busy national leader "Iron Lady" is, why? Maybe watch "Mulan"?
Some American journalists who didn't believe it flew directly to the UK to conduct interviews. The "Iron Lady" did not see it, but they confirmed a reliable news: Mrs. Thatcher and Mrs. Just before the UK release!

The media who originally wanted to take this opportunity to satirize Wang Xiaohu suddenly lost their temper. How did they know that Wang Xiaohu had already heard the news from Hong Kong Governor MacLehose, and everything was waiting to be used for hype when the box office dropped slightly.

Sure enough, Americans who are always concerned about politics do not know the name of "Iron Lady". Even "Iron Lady" likes to watch "Mulan", which shows that this movie is really worth watching.

Those American citizens who care about national affairs and have never watched "Mulan" finally couldn't resist the temptation and walked into the theater. It was logical that the box office of "Mulan" rose again, and "Star Wars 2" was once firmly suppressed. under.

When "Mulan" was released for the seventh week and "Star Wars 2" was released for the second week, the former had a cumulative box office of 1.35 million, and the latter had a cumulative box office of 1500 million.

A film that earnestly tells traditional Chinese culture without relying on computer special effects, earned 1.35 million in just seven weeks in North America, which is simply a miracle.

"Guys, in order to thank you for your hard work and hard work in the past two and a half months, our generous Mr. Gambling King has prepared a five-day holiday trip to China for you. Come, let us give warm applause to thank the gambling king for his generosity. !"

Standing in front of the square of Xiehe International Film Group, Wang Xiaohu said loudly to the two hundred employees.

　It's the middle of the month, how about asking for a monthly pass?
　　
　
(End of this chapter)