new kung fu king

Chapter 668 "Shooting the Condors" Propaganda Raiders
In the second half of 1982, some Hong Kong businessmen who lacked confidence in the mainland began to withdraw, and Hong Kong's economy fluctuated slightly.

However, the Hong Kong film industry is extremely prosperous. The annual output of films in 82 was more than 50 more than last year, setting a record of 115 films since the opening of Hong Kong.

From the highest-grossing "Project A" to "Iron Swallow" with an income of only 2500 Hong Kong dollars, Wang Xiaohu found a kind of anxiety and uncertainty in it. Don't look at the film market on the surface. resolve conflicts.

This kind of contradiction has been most obviously confirmed in the box office. Everyone is anxious and urgently needs to vent.

In the so-called golden age, all the movies that sell well at the box office have several obvious characteristics: one is a strong prodigal son complex, the prodigal son returns to the gold, and the fallen leaves return to their roots, such as "A Lang's Story" and "A Hu".

There is also a kind of lonely and unruly individual heroism, the representative work of which is "The True Colors of a Hero" is the most prominent.

The essence of "The True Colors of Heroes" is not in the aesthetics of violence.Rather, what it expresses, intentionally or unintentionally, coincides with a certain vague mentality of Hong Kong people in that era.In the era when "The True Colors of a Hero" and Woo Yusen's violent aesthetics prevailed,
Of course, the works of Jackie Chan, Sammo Hung and other Seven Little Fortunes have become the best targets of venting with more direct, hot and thrilling actions. This is also the key factor for Seven Little Fortunes to stand firm in the golden decade of Hong Kong movies.

At the end of October, Run Run Shaw invited Wang Xiaohu to the Single-Eyed Man Teahouse for tea. As soon as they met, Uncle Liu sighed and poured out all kinds of bitterness, such as some employees proposed to increase their salary, and why people often asked for leave to see a psychiatrist.

After rambling on for a long time, Run Run Shaw asked: "Xiao Hu, any company is in constant trouble now, why do I feel that your Concord International has not been affected in any way?"

"Why didn't it affect you?" Wang Xiaohu said with a smile while pouring tea for Run Run Shaw, "It's just that I started preparing a countermeasure a few years ago. The strategy is moving forward little by little.”

Run Run Shaw suddenly realized that Wang Xiaohu had invited him more than once when he entered the mainland, but because he didn't have much hope for the mainland, he instead took every opportunity. Even if he wanted to cooperate with Xiehe International two years ago, Because of Liu Jialiang's arrogance and arrogance, he messed things up, and the tigress in his family showed his power, and completely cut off the cooperation with Xiehe in TV.

Only then did Uncle Liu realize that he was trying to make up for it, he smiled wryly and sighed, "I really envy you for your foresight. You made three movies in a row that not only made money at the box office but also hit the tastes of mainland high-level executives. Hey, Xiaohu, if Uncle Liu wants to catch up with you now Your last train, I wonder if there is still a chance?"

"Which aspect is Uncle Liu referring to?" Wang Xiaohu took a sip of tea and said with a smile, "Is it about movies or TV?"

"Of course it's TV." Run Run Shaw rolled his eyes and muttered, "You don't know that I have long since faded out of the film industry, and even Li Hanxiang was sent to form a company by me."

"Li Hanxiang also organized himself?"

Wang Xiaohu was taken aback. If he remembers correctly, Li Hanxiang will release "Burning the Old Summer Palace" and "Listen to the Government" in recent years. The two films are relatively good in terms of box office and word of mouth. What's more, these two films are also popular Introduced by the mainland, it has become another batch of movies that are deeply loved by mainlanders after the "Shaolin Temple" series.

At that time, Liang Jiahui will also be banned from Taiwan because of his participation in "Listen to the Government". Since then, Liang Jiahui has been disheartened, and no director dares to ask him to make a movie.

It's just that today is different from the past. Liao Gong's letter to Chiang Ching-kuo completely resolved these contradictions, but it was Concorde International, not other Hong Kong film companies.

Thinking of this, Wang Xiaohu felt very happy. I am afraid that Liang Jiahui will also come to his door to ask for help at that time, right?

Run Run Shaw didn't know that Wang Xiaohu remembered a lot of gossip from his previous life with this news, he just nodded and said: "I really don't have the energy to do it, so I can only let the directors form their own group, after all, they work for Shaw Brothers." After working hard for more than ten years, I can't cheat them."

Wang Xiaohu didn't speak, just drinking tea by himself, but Run Run Shaw said, "Xiaohu, I heard Jin Yong say that "The Condor Shooting" is very good, but you don't want to show it in Hong Kong because of my face."

Wang Xiaohu nodded and hummed.

Run Run Shaw showed embarrassment, with a fever on his face, he picked up the teapot and poured tea for Wang Xiaohu after a long time: "I want to introduce it to wireless broadcasting."

"Aunt Six."

Run Run Shaw raised his hand to interrupt him and said, "Women's benevolence, I'm still in charge of Wireless after all, you just need to nod or shake your head."

"Hehe, it seems that Jin Yong is still persuading you." Wang Xiaohu shrugged and said, "Since Uncle Six is ​​in charge, let's follow the old rules."

"According to the market price, otherwise you will suffer too much." Run Run Shaw shook his head and said, "It's already a great honor for me that you can entrust TVB to broadcast it. I can't be dissatisfied."

Wang Xiaohu smiled slightly when he heard the words, and Run Run Shaw also laughed.

The "father and son" who had been in the cold war for nearly two years finally let go of their suspicions. Run Run Shaw not only admitted that he lost to Wang Xiaohu in terms of movies, but now he also bowed his head to Wang Xiaohu in terms of TV series.

Not only because of the excellent TV series produced by Wang Xiaohu, but also because of the solid mainland market behind Wang Xiaohu, Run Run Shaw now knows that as long as he follows Wang Xiaohu's ass and firmly keeps this cheap son's thigh, he will not behave like other film companies In other words, if you follow Wang Xiaohu, Wireless TVB will be stable and will be able to suppress ATV to a greater extent.

The current market price of TV dramas is 60 Hong Kong dollars per episode. "Shooting the Condors" has a total of [-] episodes. Run Run Shaw happily transferred [-] Hong Kong dollars to Wang Xiaohu's account at one time.

Afterwards, Wireless TVB, Xiehe International, and Phoenix TV Music Channel jointly started to promote "Legend of the Condor Heroes".

TVB is very experienced in the promotion of TV dramas, and adopts traditional promotion methods.

Concorde International adopted the perfect promotion strategy during the release period of "Mulan" to carry out comprehensive promotion in Hong Kong, Macao, Taiwan and Southeast Asia.

Phoenix TV’s music channel’s promotion method is simpler. It directly makes three theme songs and more than a dozen episodes in "Shooting the Condors" into an MTV.

At the beginning, no one ordered these songs, so the music channel played them for free. After three consecutive days, these songs were gradually accepted by the citizens, and they continued to like them deeply, so they began to pick up the phone and frequently order them.

At the same time, Wang Xiaohu also sent all the songs of "Shooting the Condor" to Lifeng Records, and Long Zichen will distribute them on discs and tapes, trying to achieve a wider publicity work before the TV series is broadcast.

"Shooting the Condors" counted down for one month, and Wang Xiaohu found Jin Yong and started to come up with bad ideas.

"Old Dou, don't be idle, hurry up and hold a reading session or something signed on the spot, change the cover of "The Condor Shooting" into a TV series version, and choose a few representative illustrations from the TV series, so that Isn't the enhanced gold version released?"

Jin Yong was overwhelmed when he heard the words: "This method is very good, I will arrange for the publishing house to handle it."

In terms of business, Jin Yong believes that Wang Xiaohu's idea is absolutely feasible. You must know that since Jin Yong closed his pen, the sales of his novels have begun to decline in the past few years, although several TVB TV series have improved the sales of novels to some extent. , but he thinks that Wang Xiaohu is definitely not as grand as this time.

Sure enough, Jin Yong personally stared at the publishing house and worked hard for a week. The 200-volume enhanced hardcover edition of "The Legend of the Condor Heroes" was newly released. The hardcover edition is divided into six volumes. There are no less than [-] illustrations in the book of photos with Zeng Jiang and others, each of which is an exquisite photo taken from a TV series.

In order to cooperate with this book signing and distribution event, Wang Xiaohu asked Weng Meiling, Huang Rihua, Miao Qiaowei, Yang Panpan and others to come to the scene in person to sign and sell with Jin Yong heroes on the same stage. The [-] books were sold out on the day they were released. The four leading actors kept shaking their wrists. Who told them to come here today? It's no wonder that their wrists are not sore.

"Don't complain, don't complain, tonight I invite everyone to the Longevity Palace for dinner." Jin Yong hurriedly promised when he saw this, and the two young men and women stopped complaining.

In fact, they also understand that these tasks seem to be very tiring, but they can increase the ratings of TV dramas with the help of Jin Yong's master.
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Recently, I am revising the script of "Ip Man 2", and I finally made a major breakthrough today, hahaha, well, it's the end of the month, everyone should save the monthly pass first, it seems that the monthly pass will be doubled in a few days, please ask for a few temporarily Recommended ticket!
(End of this chapter)