new kung fu king

Chapter 705 The Brilliance of the Trailer
After a film is finished, apart from entering into the intense and orderly post-production work, there is also publicity work going on at the same time.

Concord International has an absolute advantage in this regard, thanks to the rich experience accumulated during the release of "Mulan".

"Ip Man 2" is not an international blockbuster like "Mulan". It is Wang Xiaohu's masterpiece of kung fu movies ten years later. As a supplement, after all, regional culture is in front of him, and Wang Xiaohu has no intention of using "Ip Man 2" to compete for any international film festival awards.

However, he did not give up the opportunity to make money in Europe, America and other countries. Who made his brand as loud as overseas.

"Kung fu movies are superimposed body movements to present the audience with the best visual appreciation. The simpler and more popular, the more resonance with the audience and the box office hit. It is OK to make the first version of the trailer according to this idea."

Wang Xiaohu gave this order to the company's publicity department.

Three days later, the Propaganda Department submitted the trailer to Wang Xiaohu for review, and he specially marked three words on the reply letter: sense of the times!

Don't look at these three words as simple as death, but it makes the propaganda department feel unhappy.

"Boss, I think our trailer is already pretty good, why isn't Brother Hu satisfied?" Yang Shenghua, deputy manager of the propaganda department, asked Xu Junlong.

Xu Junlong is frowning. The Propaganda Department can be called the earliest department since the establishment of the company. He has worked hard with Brother Hu for more than ten years, worked hard, learned a lot, and gained a lot. To put it bluntly, this trailer is on In the circle, it was definitely produced by Shangshang, but Brother Hu beat him back.

"A sense of the times, a sense of the times" Xu Junlong muttered to himself: "The charm of the 50s in the film is enough, what is the sense of the times emphasized by Brother Hu?"

Xu Junlong stared at the "sense of the times" for a long time, suddenly felt that the words were as big as a bucket, and his brain hurt.

Xu Junlong, who was perplexed by such an embarrassing situation, was miserable until he inadvertently left the "Ming Pao" on his desk.

Today's "Ming Pao" published on the front page a speech by the Queen of England at the annual meeting of the Parliament, mainly aimed at the Hong Kong issue. A solution acceptable to this parliament, China and its residents in Hong Kong."

"Is this the sense of the times that Brother Hu needs?"

Xu Junlong finished reading the speech of ***, he slapped his thigh and stood up, and said to Yang Shenghua: "Hua Zai, hurry up and call everyone over for a meeting, I know what Brother Hu means by the sense of the times."

The so-called "sense of the times" is actually very simple, that is, the time environment inside the film is consistent with the real environment, which is the foundation for Concorde International to gain a foothold in the international film industry in the past ten years.

Xu Junlong immediately understood what Wang Xiaohu was referring to, and immediately he was full of vigor and energy. He said to his subordinates: "Since the start of the film, there have been a lot of doubts about "Ip Man 2". Do you know the reason?"

"Some people say that the second Ip Man fights foreign devils. If the film is played, it will definitely be strangled by the British Hong Kong government."

"There are also people who say that Ip Man has never hit a British guy, and thinks we're a dog's tail."

"Some people say that Brother Hu's filming of Ip Man is a spoof, to smear the master of Ip Man."

"Others also said that "Ip Man 2" is hard to surpass the previous one."

"."

The employees of the Propaganda Department expressed their opinions and reported the market research results.

During the shooting of the film, Xu Junlong and Yang Shenghua conducted a market survey questionnaire, mainly aiming at various reasons why Hong Kong people are not optimistic about "Ip Man 2". After a month of investigation, they mainly focused on the above four points of view.

75% of them agree that "Ip Man 2" will definitely become Wang Xiaohu's Waterloo. Although Wang Xiaohu's business and influence are very large in Hong Kong, and even spread his business all over the world, if he runs counter to the Hong Kong and British governments, it will be a problem in China and Britain. Screening at a critical moment in the negotiations, the British side will definitely conduct a severe investigation on Concorde International.

There are also 5% of the people who think that Wang Xiaohu was bought by the mainland and is a commercial spy placed by the mainland in Hong Kong. The British police have long been eyeing Wang Xiaohu and so on.

"Yeah." Xu Junlong listened carefully to the employee's report and nodded in approval. After everyone finished talking, he knocked on the table and said, "Well, these are the sense of the times that Brother Hu said. The sound is disintegrated layer by layer through propaganda methods to achieve the purpose of film promotion.”

"Boss, what should we do?"

As employees of Xiehe, everyone definitely hopes that the company will show a good momentum of development. After all, Xiehe International is everyone's reliance and home in everyone's heart.

After pondering for a while, Xu Junlong said: "After the meeting is over, everyone will immediately collect current political news, all information related to Sino-British negotiations, Chinese Kung Fu and Western boxing rings, living conditions in Hong Kong in the 50s, etc., and then try to find ways used in propaganda."

"Hua Zai, let's go to the editing room and talk to Zhang Zongyao later."

Xu Junlong made up his mind, and the staff of the Propaganda Department immediately became busy.For them, the publicity work before the release of each film is like a war. Today's publicity is not as simple as printing and distributing a few leaflets ten years ago, but a combination of TV media, newspapers, films, etc. Comprehensive publicity of various related information.

Back then, the promotional cost of "Fist of Fury" was only [-] Hong Kong dollars, but a few years later, the global strategy of "Mulan" cost tens of millions of Hong Kong dollars, which was far higher than the filming cost.

"Ip Man 2" naturally cannot lag behind, the cost of the film is 1850 million, but the cost of promotion in Asia is as high as 1500 million.

After watching the revised trailer, Wang Xiaohu nodded repeatedly, and said to Xu Junlong: "Yes, this is the way of thinking. When the film was filmed, it had already become the public opinion of the citizens. What you have to do is to maintain this kind of public opinion and reach the goal before the premiere. Pinnacle, don’t save on publicity fees, if it’s not enough, I’ll add more.”

"Add more?" Xu Junlong grinned and asked in surprise.

Wang Xiaohu chuckled, if it is too extravagant to say that 1500 million is only used for the promotion of "Ip Man 2", he has his own ideas, and these ideas are not currently understood by Xu Junlong.

On June 6, "Ming Pao" disclosed: When Vice Chairman Deng met with members of the Hong Kong and Macau CPPCC who went to Beijing to attend the first meeting of the Sixth National Committee of the Chinese People's Political Consultative Conference, he said: If there is no agreement between the Sino-British talks and September 22, China will publicly announce own solution.

As soon as the article was published in Hong Kong, the strong attitude of the Chinese government caused another round of panic and turmoil in Hong Kong.

Seeing this, Xu Junlong immediately launched the trailer of "Ip Man 2" in major theaters, TVB, ATV, and movie channels in Hong Kong.

What is an opportunity?

This is taking advantage.

More than 300 small TV screens and more than 6 large screens will broadcast the first trailer of "Ip Man 22" at the same time on the prime time of June 2.

Since it is the first preview trailer, the amount of information told to the audience is of course very little.

In the trailer in less than 1 minute, whether it is a small screen or a big screen, it shows the audience an indescribable feeling.

At the beginning of the black-and-white film mode, there is a luxury cruise ship, a group of dock workers, a community full of queues for tap water, a flood of unemployed people, a round table, and a big arena.

This is the flashing picture in the first half minute.

"Is this "Ip Man 2"?" Many viewers wondered, why are all the screens flickering, and there is no protagonist?
"What exactly does Wang Xiaohu want us to see?"

The next moment, the screen stopped flickering, and two lines of dialogue were thrown directly.

"The next Ye Wen, Foshan Wing Chun School, learned from Chen Huashun." Wang Xiaohu, who was wearing a white coat, stood on the round table and said.

"Opening a martial arts gym in Hong Kong is so troublesome, it's better not to teach boxing!"

With a bang, the black and white screen exploded, and the title of "Ip Man" was printed on it, and a red "2" stood out in the lower right corner of the word "Ip Man".

"Hey, it seems that Ip Man is going to open a martial arts gym in Hong Kong!" The citizens who watched the trailer commented one after another.

"Yeah, it doesn't seem like there's any episode about beating foreign devils."

"That's right, I guess Wang Xiaohu also knew that beating the foreign devils must cause dissatisfaction among the British, so he simply deleted these scenes!"

"No, I still have to fight foreign devils. Have you noticed that cruise ship?"

"."

The citizens were chattering non-stop.

After watching the trailer, Run Run Shaw shouted "Gao Ming"!Fang Yihua snorted coldly and said with contempt, "It's only been less than a minute, and the trailer almost didn't announce anything, what's so clever about it?"

Run Run Shaw shook his head and smiled wryly, "You don't understand, this is Wang Xiaohu's brilliance. Don't look at these pictures without saying anything, but the amount of information behind them is astonishing!"

Just like when watching "Ip Man" in the theater, Run Run Shaw patiently said to Fang Yat-wah: "You can ignore the dialogue behind it, mainly the flickering scenes in front. Whether it is the luxury cruise ship , the dock workers, the community residents queuing up to wait for the tap water, or the round table and ring, all show the sense of the times of the film.”

"Sense of the times?" Fang Yihua frowned.

In the 50s, Fang Yat-wah had just made her debut in Singapore. It was not until the end of the 50s that she followed Run Run Shaw to settle in Hong Kong, so she did not understand the customs of Hong Kong at that time.

Run Run Shaw nodded and said: "Luxury tankers represent the British, dock workers and Hong Kong people at the time of unemployment, and the round table and ring implicitly imply the struggle between Hong Kong people and the British!"

Fang Yihua was immediately delighted when he heard it: "Ha, I thought the film didn't beat foreigners, and the feelings still hit foreigners. Tsk tsk, this is going to be bad luck for Wang Xiaohu!"

Run Run Shaw shook his head with a wry smile, thinking that there are many people in Hong Kong who are staring at Wang Xiaohu's misfortune like you, but can that boy easily make people happy?

(End of this chapter)