Superstars start from the Academy of Film and Television

Chapter 215 Influence.

Masked Singer is currently a fairly mature variety show. Although it has been criticized for being uncompetitive and guessing various actors, it is undeniable that the ratings of this show have remained good. For many Audiences who like music will find the songs released in each issue directly on various apps even if they don't watch the show.

Speaking of it, I also want to thank the current environment of the Chinese music scene. In a market full of mouth-watering songs, the spreading power of a classic handed down from generation to generation is simply unimaginable.

Because the song "Serving the Country with Loyalty" is for the purpose of promoting the existence of the movie, Han Fei directly authorized all the major music apps without taking any money.

So after the latest episode of The Masked Singer was broadcast, the major music apps immediately put the song on the shelves, and it didn't even cost money to download it.

For a while, the popularity of "Serve the country with loyalty" can only be described as abnormal, and the major music apps have to increase the traffic authorization of this song step by step, otherwise, as more and more users join the ranks of downloading and listening, The network will definitely become more and more stuck, and the consequence of poor user experience must be the loss of users, which no one can afford.

Seeing the popularity of "serving the country with loyalty" is getting higher and higher, Penguin Music directly recommended it to the homepage, and Cloud Music followed suit, and opened a special community and comment function.

The increase in the exposure rate has once again brought up the enthusiasm for "serving the country with loyalty". To use the professional terminology of e-sports-the snowball has already rolled, and Han Fei hastened to contact the publicity department of Huayi Culture, asking them to organize more Some trolls "popular science" about the creation background of this song in the communities and comments of various music apps. Of course, the most important thing is to tell the audience that a movie will be released on August [-]st.

At first, Huayi Culture’s publicity and distribution department didn’t pay much attention to it. After all, it’s just a song, and how much influence it can have. After seeing the real-time data displayed on various music apps of “Jing Loyalty and Serving the Country”, I was instantly dumbfounded.

"Who is this guy?" Hua Yi's publicity manager sat in front of the computer in a daze.

In his memory, Han Fei was an actor at first, and at the beginning he even regarded him as a fresh meat, until his publicity plan came out and achieved remarkable results, in his heart, he recognized Han Fei The identity of the producer.

However, he later participated in Immersive Sound, and made a bigger commotion than the other three-way propaganda teams.

Then there is this song "Serving the Country with Loyalty". As the manager of the publicity department of Huayi Culture, he has also promoted singles and albums for many singers in the group, but no one's work has ever had such a grand occasion.

It is no exaggeration to say that this song alone can conservatively estimate that "Agni 1941" will bring millions or even tens of millions of box office revenues, and this does not include other subsequent copyright benefits.

With the passage of time, the communication dimension of "serving the country with loyalty" has become wider and wider, from the initial TV to the mobile Internet, and then from the mobile Internet to the circle of friends of real audiences.

Xiaojun is a veteran. He has been in the army for six years and has been stationed at the northern border of China. There are no bustling streets or turbulent crowds here. There is only a solitary checkpoint where a squad of soldiers is stationed.

Whenever the night is approaching and he is on the night shift, Xiaojun habitually takes out the radio and spends the long night while standing guard.

What Xiaojun likes most is music, and he also likes to play the guitar. Maybe one day he will be a guitar teacher after he leaves the army.

Turn on the radio, it was almost early morning, and the deep voice of the anchor of the Voice of the Northland came. This is also the anchor that Xiaojun likes very much. Xiaojun has always regarded him as a confidant, because the songs he recommended, every capital of Xiaojun likes very much , and can play and sing.

"The song I bring to you today is a song that the anchor has liked very much recently. Perhaps most people have never experienced the glory of defending their home and country with a steel gun in their hands, but they must have heard the story of Yue Fei's dedication to serve the country. "

Xiaojun was shocked when he heard the words, he has it, and he is currently guarding the border of the country.

"The smoke rises, and the country looks north."

As soon as the first line of the lyrics came out, Xiaojun was already in tears.

"Who wrote this song? It must be a strong man, right? Could it be a legendary veteran in the army?"

After completing the handover with his comrades, Xiaojun did not rush back to rest immediately, but ran to the nearby village. There is an Internet in the village. He wanted to find out from the Internet whether there is a score of this song. As for the lyrics, He remembered every word clearly.

The same situation as Xiaojun is not uncommon in the army. Gradually, this song "serve the country with loyalty" gradually entered the list of military songs for morning exercises from small gatherings with squads as the unit.

For a while, the singing of "I would like to defend the land and open up the frontiers, and the majestic China will let the Quartet come to congratulate" inspired every soldier in the barracks.

"Hey, political commissar, as far as I know, this song seems to be the theme song of an anti-Japanese war drama, and it will be released on August [-]st. I wonder if I can ask the above for instructions. Let's arrange some shows and enrich our entire audience. The spare time of military commanders and fighters? Think of it as patriotic education.”

The political commissar looked at the soldiers singing the vigorous and exciting lyrics one by one, and couldn't help being fascinated. He gritted his teeth: "Okay, I'll apply to the higher authorities."

As time went by, in late July, the starring team of "Fire 1941", including Director Li, also completed the promotion work of various satellite TV stations.

Everyone was very tired. Unlike Han Fei who fished for three days and posted on the Internet for two days, they actually participated in various variety shows, such as talk shows and emotional shows, anyway, as long as they could increase their exposure.

And what about Han Fei?They only appeared on two programs, but the effect of their publicity is that a large group of people tied together can't match it, which makes people very desperate.

Especially the leading actors like Zhang Jun, their status in the entertainment industry is higher than that of Han Fei. It was okay at the beginning, and all satellite TVs welcomed them. They revealed: why Han Fei didn't come to the show, and whether they could bring him on.

That's all, since the song "Serve the country with loyalty" came out, obviously some satellite TVs began to "dislike" them,

Some top second-tier satellite TVs even directly said that if Han Fei didn't come, they would not be on the show.

This hurts people's self-esteem, but there is no way, who let the platform belong to others?
The publicity manager of Huayi Culture almost knelt down to Han Fei. Unfortunately, Han Fei is too picky. Ordinary variety shows can’t catch his eyes at all. The top variety shows either have not started recording yet, or The broadcast time should be arranged after September, which will not have any promotional effect on the movie, so it can only be given up in the end.

Seeing the time passing by, the day of August [-]st finally arrived as promised.

Han Fei was actually a little nervous. After doing so much preparation in the early stage, it was finally time for the exam results.

(End of this chapter)