Chapter 350 Playing off.

"It's out." Lu Ping broke into the conference room with the documents.

Han Fei quickly took it over, and Jiang Qinghou also came over. He didn't have the patience to look at the attendance figures and the like, and looked directly at the final first-day box office. He just glanced at it, and his eyes almost popped out.

"Look at how promising you are." Han Fei shook his head speechlessly, but when he saw the box office data on the first day, he was also stunned.

"Ten hundred million million, billion? 1.8 million?" Han Fei read out while counting.

"Haha, Lao Han is done, let's make this 3D movie!" Jiang Qinghou patted Han Fei's shoulder hard, and the meeting room was already full of joy, especially the staff of "Tiangong", for a Everyone has been busy working on the project for more than half a year, and finally got a good result.

However, for this box office, Han Fei didn't think it was too outrageous. It can only be said that it was reasonable. Although the number of films scheduled was not high, the price advantage of 3D tickets was obvious.

"By the way, have the box office data for [Natural Disaster 1942] come out?"

Lu Ping nodded, his face was a little dignified: "Come out."

On the other hand, Qi Chengyun and Feng Chi were also staring at the box office release on the first day. Although Feng Chi pretended not to care on the surface, he was actually very nervous. If he lost to a group of juniors, he would definitely be ridiculed by the media. When he is proud, he often mocks the media reporters.

But fortunately, the box office on the first day was not bad. 1.5 million is considered a high box office for a literary film, but Qi Chengyun was not reconciled, because the box office of "Looking for the Dragon" was as high as 1.8 million. It is said that another Hollywood blockbuster [Noah's Ark] also won a box office of 1.3 million, and these two films are lower than the number of "Natural Disaster 1942".

"Quickly, we must stabilize the hospitalization line and keep the existing film schedule." The first reaction in Qi Chengyun's mind was to negotiate with the theaters.

But obviously, the theaters are talking based on the audience data, and it is impossible for them to make money without making money. Secondly, the 3D shows of "Looking for the Dragon" are too few, and one ticket is ten times more than other movies. How much is it, how can you not make money if you have money?

So from the next day, the film schedule of "Natural Disaster 1942" was cut to less than 30%, while the film schedule of "Looking for the Dragon" directly soared to 35%. In addition, "Noah's Ark" also gained part of the film schedule. promote.

Qi Cheng was lucky enough to scold his mother, but it didn't solve the problem, and his arms couldn't beat his thighs. The theaters don't show affection to you unless you spend real money to buy tickets.

Of course, in fact, the reduction in the number of film schedules has little impact on "Natural Disaster 1942". Some viewers have good comments on this drama. The ratings on Pea.com can explain the problem. The rating of "Looking for the Dragon" has always been 7.4 Hovering, while "Natural Disaster 1942" was once as high as 8.5.

However, it happened to be raining all night. During a road show, Feng Chi was asked by a reporter how he thought the box office hadn't done "Looking for the Dragon". Concentrated, Feng Chisang couldn't hold back for a moment.

Feng Chi first scolded the media when he opened his mouth, and then maybe he didn't feel happy enough, and he scolded his colleagues in the entire Chinese film market, and finally he didn't feel satisfied, and scolded the audience again.

It makes sense to scold the media. After all, many media reports do contain many falsehoods. There is nothing wrong with scolding colleagues. After all, colleagues are the naked hatred. It looks a bit too ugly to eat.

As for scolding the audience, Feng Chi said that the reason why good movies are not popular is because the audience has too bad taste, which gave those garbage movies a living space, and even directly said the famous saying: "The audience is garbage."

Now the pot is blown up. In fact, most of the audience's evaluation of "Natural Disaster 1942" is still good, but Feng Chi actually said that the audience is rubbish. Can the audience bear it?The score of Wandou.com dropped to 7.7 in an instant.

Li Junmiao was so angry that he slapped the table and quarreled with Feng Chi face to face. Qi Chengyun was struck by lightning, and he never thought that it was this person who stabbed him fatally.

After Han Fei received the news, he naturally wouldn't let go of this once-in-a-lifetime opportunity. He found out some black material about Feng Chi before, and all of them were written into soft articles and spread on the Internet.

"Here, Feng Chi couldn't be out of his mind, right?" Jiang Qinghou was a little skeptical.

Han Fei didn't think so. Facts have proved that Feng Chi is the only mainland director who can stand in the Chinese film circle for 30 years, and Feng Chi is very good at manipulating public opinion.

Before watching him, whenever there is a movie released, he will definitely cause some disturbances. It can be said that he has mastered the negative publicity game, but this time it may be because he is overwhelmed with complacency, or because he is under too much pressure. Good measure.

In fact, without the words he scolded the audience, the whole process could be called a perfect negative marketing, but if you walk too many riversides, you will inevitably get your shoes wet. This time Feng Chi took it off for fun.

"Okay, Feng Chi is nothing to be afraid of, which Hollywood movie is our next opponent." Han Fei reminded everyone not to relax.

Han Fei was right. On the third day of its release, the box office of "Natural Disaster 1942" fell off a cliff. The single-day box office was only 2400 million, while the box office of "Noah's Ark" increased to 1.7 million.

And like "Looking for the Dragon", "Noah's Ark" is also a 3D movie, and the competition between the two sides for the 3D screening hall is also extremely fierce.

The box office was released on the fourth day. "Looking for the Dragon" won 2.4 million, and "Noah's Ark" also reached 2.1 million. The 3D special effects screen that has always been the main focus of "Skills" did not take much advantage of it.

However, Hollywood movies always have a shortcoming. Inadequate publicity makes it difficult for them to maintain a high exposure rate. Since the fifth day of the Lunar New Year, the box office of "Noah's Ark" has begun to show a downward trend, with only 1.2 per day. [-] million.

However, the box office of "Looking for the Dragon" has reached a single-day high of 3.6 million.

At this point, "Looking for the Dragon" has almost stabilized the box office champion of the Spring Festival, and the final suspense is only how much box office it can win.

Although the opponents are showing weakness, Han Fei did not relax for a moment, because the Spring Festival schedule has a very important inflection point. Generally speaking, it is the eighth day of the Lunar New Year. In the new year's journey, "Looking for the Dragon" can continue to maintain its previous box office results. In fact, Han Fei has no idea.

But what Han Fei didn't expect was that although the box office declined in the two days of the eighth and ninth day of the Lunar New Year, after the tenth day of the Lunar New Year, it actually started to rebound strongly. When it comes to 3D tickets, audiences who have only seen 2D tickets find that 3D tickets are very easy to buy after arriving in big cities, and can't help but make another wave.

In this way, from the tenth day of the Lunar New Year, for five consecutive days until the Lantern Festival, the single-day box office of "Looking for the Dragon" showed an upward trend all the way, and the single-day box office once exceeded the 4 million mark.

However, after the Lantern Festival, the box office began to show a sharp decline. Of course, it is not just "Looking for the Dragon", and "Natural Disaster 1942" is basically on the verge of falling, with a single-day box office of only 210 million.

(End of this chapter)

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