Superstars start from the Academy of Film and Television

Chapter 398 The Counterattack of Word of Mouth.

At first, Golden Eagle Cartoon didn't pay much attention to the young animation "Joyful", but after broadcasting two episodes a day for a week, it found that the ratings during the time period from 5:30 to 6:30 in the afternoon increased significantly.

After broadcasting for half a month, the Golden Eagle cartoons were only a little surprised, but when all the first 40 episodes of "Joyful" were broadcast, they switched to other cartoons, and things changed immediately.

"Hey, what about the Golden Eagle cartoon? What's the matter with you? What kind of broken cartoon is it playing? What about the happy show yesterday? My daughter has been crying."

"Ah?" The operator was dumbfounded, what the hell?Quickly asked: "Sorry, I just checked, and the first part of Xiyangyang only has 40 episodes in total, and all of them have been aired."

"Is it over? It won't work after it's over. My daughter keeps crying, and it breaks my heart. If it doesn't work, you can replay it."

"Ah? Rebroadcast? It's just finished. Cough cough, sir, let's do this. I will respond to the station for your feedback. I wish you a happy life, bye."

The operator shook his head, thinking that this parent is really weird, what are you kidding?It's just a cartoon, I can't even handle a child, won't I let my child watch another one?What resources are not available online now?
However, there really is no such thing. Han Fei has been holding the online copyright of "Xiaoyangyang" in his hands, and he can't sell the price anyway, so it's better to wait for a while. As for the pirated website, because "Xiyangyang" has just aired, the influence is not enough , and no one dedicated to recording.

As a result, the parents soon became restless, especially at this time in the afternoon, when it was time to eat, many children who were still in kindergarten basically had to rely on their parents to feed them. Hey, after turning on the TV, the children didn't see the familiar "joyful" and immediately became unhappy.

Wow, crying, the parents didn't know what was going on at first, but they couldn't laugh or cry when they heard it, it was just a cartoon, but the children disagreed: it was not a cartoon, it was a lamb and a big bad wolf, and the big bad wolf had Didn't eat the lamb?Can Xi Yangyang defeat Big Big Wolf?

There's no way, children's families are like treasures now, even if the adults don't care about it, what about the elderly?Seeing the little girl crying so badly, it made my heart feel distressed, so I quickly thought of a way: I, I will call the TV station.

My lord rolled his eyes in his heart, what era tricks are these?However, this tactic really worked, and soon Golden Eagle Cartoon's service hotline was overwhelmed.

This is a real hit. The operator never thought that he would be scolded by his parents for so long because of a cartoon, and the process of all calls is the same. After listening to the broadcast, I was not happy and asked to replay, but where did they get the permission to replay?So he was scolded
The problem is naturally that the response has been raised, but it’s useless. The new cartoon has just aired an episode. I’ve heard of it being cut in half, but I haven’t heard of it being cut on the first day. People have to understand it?
However, it was even more lively the next afternoon. The parents saw it, and the co-authors didn't take our audience's demands seriously at all, did they?
So the hotline was blown up again, and this time the tone of the parents was not as polite as last time, they just started scolding when they came up, and the operator was scolded several times, and refused to answer the phone for life or death.

At this time, the leaders in the station paid attention to it. After realizing it, they must contact "Tiangong Animation". As a result, the second part is still in production, and the production cycle will take at least one month.

Well, it's completely hopeless now, but what should I do?The new animation has only aired a few episodes, so it’s okay to use other animations to overtake it, but can a rebroadcast animation guarantee the ratings?

So with the attitude of giving it a try, Golden Eagle Cartoon broadcasted "Joyful" again from the first episode. Now the children are happy. As for whether they have watched it or not, they don't care, as long as some of them watch it, The parents are also satisfied, as long as the little ones don't make trouble, they will be relieved.

But Golden Eagle Cartoon has been worried all the time. If the ratings plummet, they will be held accountable. In addition, the production company is also very unhappy. They agreed to finish the broadcast. If you are like this, how can I get subsidies?
But soon the Golden Eagle cartoon stopped being entangled, and the ratings were calculated the next day. Not only did it not drop, but it increased a lot, even higher than when it was broadcast for the first time.

What else is there to say?Use the data to discuss advertising costs with customers. As for the production company that was cut off, there is no way. Can you achieve this rating?
The cartoon circle is so big, and it spread quickly in the circle. With such a hot ratings, can other stations that can show cartoons not be tempted?
So soon a TV station contacted "Tiangong Animation" directly. After the first part of "Joyful" was sold, the entire animation team was actually very nervous. The company probably called it quits a long time ago, but Han Fei allocated another sum of money to let them continue to work on the second film.

Finally, with more and more broadcasting rights being sold, the production cost has basically been wiped out. Although there is still no money to be made, at least there is no loss of money.

And with the broadcast of some other local satellite TVs, "joyful" has gradually become the consensus of the children. If you miss it one day and don't watch it, you will find yourself unable to integrate into other people's topics at school the next day. What do other children say? It's completely black eyes.

Maybe many adults don’t understand the charm of the animation “Joyful”, which can make children so obsessed. In fact, it is not difficult to understand by comparing it with “Doraemon”. When you are young, you will always encounter various problems. In "Doraemon", he is a fat tiger who bullies others, while in "Joyful", he becomes a big gray wolf who always wants to eat sheep.

There are all kinds of weird props in "Doraemon", and there are also various weird inventions of the village head of Slow Yangyang in "Joyful". It can be said that "Joyful" satisfies all the children's innocent fantasies. Been looking forward to the next episode.

With the popular broadcast of "Joyful" in various local stations, the children's channel soon came to recall and took the initiative to buy the copyright. Considering the coverage of the children's channel, Han Fei decided to sell the broadcasting rights to them, but at this price, Naturally, it cannot be the same as other local TV stations.

In fact, Han Fei really doesn't care about this little money. If it weren't for the fact that the children's channel's audience can cover the whole country, which is of great significance to the promotion of the theme park under construction, he really wouldn't let go.

When the second part of "Joyful" premiered in April, Han Fei personally went to the factory to supervise the battle, watching various types of toys being sent to small commodity distribution markets all over the country.

(End of this chapter)