Superstars start from the Academy of Film and Television

Chapter 460 The Chinese wind blowing in Europe.

The first-day box office of "Hero" was quickly exposed by some media. Judging from the statistical data of major theaters in North America, "Hero" did not win the first-day box office champion, but ranked second and won the first-day box office champion. The most popular is a Hollywood sci-fi movie "Guest from the Abyss", with a box office of 1721 million US dollars.

Some Hollywood media reported that "Abyss Guest" overwhelmed "Hero" to win the box office championship on the first day. At the same time, they did not forget to mock Han Fei, saying that even with the support of so many Chinese audiences, he still did not win. Success, without Hollywood elements, he can't be successful, and it is predicted that the box office of "Hero" will also decline step by step.

This point of view is still very marketable in Hollywood, and even caters to the views of many American audiences. In their view, Hollywood movies are the number one in the world, and movies from other countries can only have a sense of presence in some film festivals at most. Business Movie?just forget it.

Of course, some of the more objective US media made positive reports on the first-day box office of "Hero", and said that Han Fei's success in North America for three consecutive films is enough to prove his success, let alone "Hero" It is a purely Chinese-style movie, and it can get such a high box office in North America, which is enough to prove that the nation will eventually go to the world.

Well, the American media can never forget their own set of universal values, but I have to say that after the media's extensive reports, many American audiences did notice this movie.

This is much more effective than the spontaneous publicity of foreign students. The second day after the release of "Hero", the box office rose again, reaching 1850 million dollars, but the box office of "Guest from the Abyss" also soared, breaking through 2000 million dollars.

In the next week, it was basically a hand-to-hand fight between "Hero" and "Guest from the Abyss", and almost all other films became cannon fodder. Of course, "Guest from the Abyss" still beat "Hero" in general. Although it has not expanded, nor has it shrunk, and it has always remained at more than 100 million US dollars.

The box office of "Hero" in the first week was 1.55 million, while "Guest from the Abyss" won the box office champion in the first week with 1.83 million.

However, this situation began to reverse in the second weekend. "Hero" won a box office of 2840 million on the weekend, and it was the first time to suppress "Guest from the Abyss".

It’s also very interesting to say that the “Hero”’s counterattack did not rely on the victory of traditional propaganda, but a screensaver software in the United States took a fancy to the extremely colorful images of “Hero”, and stole many of the “Hero” The lens was directly made into a screensaver wallpaper.

As more and more people use it, it has an unexpected extra publicity effect. Of course, this screensaver software was supposed to receive a letter from Chris' lawyer, but Han Fei stopped him and even contacted the screensaver directly. The software company gave them a one-year license for free, and handed over more high-definition images to them for higher-quality screensaver designs.

Therefore, through the promotion of this screensaver software company, many mobile phone users in the United States became curious about the aesthetically pleasing oriental aesthetic movies in the screensaver wallpaper.

That's right, "Oriental Aesthetics" is a gimmick thrown out by Han Fei. The plot of "Heroes" may be relatively simple for Chinese audiences, but for American audiences, it is like reading a bible, and it is no exaggeration to say "Heroes" It is a movie that only Chinese can understand.

American audiences can't understand the connotation, they just watch "Hero" as a visual blockbuster, so Han Fei's publicity strategy is very simple, highlighting the concept of "Oriental Aesthetics" and giving American audiences a more intuitive keyword.

This publicity method is really effective. After Han Fei added 1000 million US dollars in publicity expenses, more and more American audiences are attracted to the theater. In a country with capital, the only advantage is that as long as you are willing to spend money, the media will Help you speak up without hesitation, even if they regarded you as an enemy yesterday.

So from the first time it won the box office championship on the first day, "Hero" has been firmly pressing "The Guest from the Abyss" in the second position.

The box office of "Hero" also exploded with amazing potential in the second week, with a single-week box office breaking through 2.3 million US dollars, which is no worse than many traditional weekly box office champions in popular schedules.

For a while, the Hollywood media collectively lost their voices. They could not ignore the facts, and at the same time, they were unwilling to tout a work that slapped them in the face.

In the third week, the box office of "Hero" has declined, but it still sticks to the bottom line of 2 million in a single week, while "Guest from the Abyss" has fallen below 1.7 million, and it has obviously begun to decline.

At this time, some fashionable people in the United States also began to notice the costumes and scene colors in "Heroes", and they still converted these creative inspirations into fashion designs.

At the Milan International Fashion Week Spring/Summer New Product Launch Conference, the oriental color series from American designer Clem achieved great success and gained widespread attention in the entire fashion circle. After the competition, she did not hide the origin of her creative inspiration. And praise to Han Fei's crew, especially the artist Wen Qi.

As a result, the influence of "Heroes" was further spread, and many European countries began to pay attention to this Chinese movie that was still released in North America.

Many European film and television companies originally considered "Hero" as a literary film, but they soon found out that they were wrong. The box office of "Hero" was amazing enough, and they even wondered if they had made a mistake.Can a Chinese film really be so successful in the North American market?
The time quietly came to mid-April, and the box office of "Hero" exceeded 7.2 million US dollars a month after its release. It was only a matter of time before it surpassed the box office of "Rise of the Planet of the Apes". It cannot break through the global record of 20 billion US dollars in "The Wandering Earth".

Chris is naturally proud recently, and the box office performance of "Hero" is enough to make the company and himself have a smooth life in the past two years.

And Han Fei is busy negotiating with agents from European countries. In fact, some small countries in Europe are the same as some countries in Southeast Asia. The film market is very imperfect, and they can only sell the copyright in the form of buyout. , but there is one advantage, that is, people pay in euros, and after converting into RMB, it is quite considerable.

Of course, in film markets such as France, the United Kingdom, and Germany, Han Fei still insists on adopting a share-sharing model. In fact, the film markets in several major European countries have grown significantly, accounting for 24% of the global box office, second only to the 27% of the United States. %, this is a piece of fat in the eyes of Hollywood.

If there is a chance, Han Fei has no reason not to take a bite, and "The Wandering Earth" had no chance to enter the European market before, and "Rise of the Planet of the Apes" was fully represented by Cedigm.

Therefore, the significance of "Hero"'s registration in the European market is not only in how much box office it can get, but more in showing the style of Chinese movies to European audiences.

Of course, negotiations cannot be concluded for a while. If "Hero" is to be released in the European market, at least it will have to wait until the second half of the year.

At the end of April, "Hero" finally completed its North American release tour, with a final box office of 8.6 million US dollars, and won the North American box office title in April without any suspense, while its competitor "Abyss Guest" lost a good round and finally It only got a box office score of 6.5 million US dollars.

Americans value miracles. In their view, it is a miracle that a "hero" has achieved such a high box office. Combined with Han Fei's experience, the atmosphere of miracles is even stronger. Of course, they prefer to call it For the "American Dream".

That's right, Han Fei has once again become the representative of the "American Dream", and no media has notified him in advance that he will make such a report.

However, in subsequent interviews, Han Fei once again emphasized that his success does not lie in the "American Dream".

"I prefer to call it [China Miracle]. In fact, the Chinese nation has been creating miracles in the history of the world."

Han Fei's words only caused quite a stir in China, but in the United States?There is no media to report at all, because they know that Americans don't like to read such reports, so why bother themselves?

In May, Han Fei formally signed a contract with publishers in European countries. The share is similar to that of Saidian, but there are some differences in some details. Of course, Chris is naturally a little depressed about this, after all, this piece of cake does not have him for the sake.

When the news spread to the country, it caused an uproar. Domestic audiences rushed to tell each other, and the pride could be felt from the text across the screen.

"Damn it, bullshit, I didn't say anything, Han Fei, come on!"

"It's so powerful, the monthly box office champion in North America, and now it's going to hit the European market, the global box office should properly surpass [The Wandering Earth], right?"

"Haha, now the Hollywood media don't have the face to talk about [Rise of the Planet of the Apes] anymore? [Hero] is a Chinese movie through and through."

As a result, there was another wave of "heroes" in China, but at this time the hero has been drawn for a long time, and can only be seen on the video website. Of course, membership is required, so that month, the video website added another one. Great membership income.

Compared with the audience, the colleagues in the domestic film and television industry were the most shocked. Just when everyone was still groping for the first step to go abroad, Han Fei not only made a big hit in the North American market, but now he has also opened up the European market. .

Those who pay attention to the development of the European market in these years can see it. What does this mean?A brand new cake, although the cake in the European market is more difficult to distinguish than the cake in the North American market, but even if you just lick a mouthful of cream, isn't it sweet in your mouth?

As a result, some powerful film and television companies began to analyze the success of "Heroes" and study the tastes of audiences in the North American and European markets.

This process may be very long, but it is a very good start. One leaf blinding Mount Tai is the true portrayal of the Chinese film circle over the years. Now that the leaves are lifted, they will find that it will be very difficult to continue Han Fei's path. However, as Han Fei has always believed, when you have a goal in front of you and can wholeheartedly follow his method, it is definitely a correct path.

In other words, this is the head sheep effect, as long as one head breaks through the sheepfold, the other sheep will definitely follow to see the outside world, and at worst, they can eat fresh grass, right?

Of course, during this period of time, Han Fei was not idle and started looking for a suitable Oscar PR company. The Oscars are actually far from being as clean as everyone imagined. In Hollywood, if you want to get even just one Oscar nomination, you have to pay at least 150 million dollars Public relations fee, the basic fee for participating in the selection is at least 20 US dollars.

The most basic public relations behavior in Hollywood includes holding a screening that invites the judges to participate, and after the meeting, a grand dinner will be held to entertain these judges.

Of course, not all judges have time to attend the screening, so at this time, DVDs should be sent to these judges. The cost of each DVD is about 3-14 US dollars. Of course, if you have their mailboxes and are sure If they will watch it, they can also send the video directly, but both methods actually have the risk of leaking high-definition video.

Many fans in the United States can even find these pirated movies online for free during the Oscars season. Who said that the quality of American audiences must be high and they don’t watch pirated movies?

Of course, in order to compete for the Oscars, film and television companies do not hesitate to take the risk of being pirated, and it is not without benefits. First, the value of the actors has doubled. It is not uncommon to re-release films out of the warehouse and get high box office. Some film and television companies will even deliberately start releasing films at the end of each year, and then wait for the next March to be nominated for an Oscar. The film’s screening cycle can even be doubled. Look at the trade-offs of film and television companies.

"Hey, buddy, you are too nervous. The Oscars are still early, and the public relations have to wait until October at least, or the money spent in the early stage will be wasted. You know, all the judges have no brains. It's so good, especially memory." Chris complained, in fact, he also has reason to worry, because the DVD and online copyright of "Hero" have not yet started to be released, this is a lot of money, it's all money!
"Dude, I think it's you who are nervous. I'm just preparing in advance. Don't worry, it won't delay our money-making." Han Fei laughed.

"Well, you are a good partner." Chris spread his hands exaggeratedly.

There was a burst of laughter in the conference room. Sometimes Americans have their funny side, at least when it comes to making money, they are serious.

The time quietly came to August. "Hero" first landed in the UK market, and then in France and Germany in September. For a while, there was a Chinese wind blowing across Europe.

(End of this chapter)