Superstars start from the Academy of Film and Television

Chapter 485 doesn't have any success and is casual.

After the zero-point show, viewers began to post their experiences of watching "Avatar" on Wandou.com and other forums.

"There is no doubt that this is a super blockbuster movie worth going to the cinema to watch. It is nearly three hours long, but the plot is not procrastinated at all. In addition, it is recommended to buy a 3D or giant screen hall, which doubles the viewing effect. It is absolutely superb. Worth it."

Most of the audience said that in terms of special effects, Han Fei was once again at the forefront of Chinese movies.

Of course, some viewers complained that the movie "Avatar" is too "European and American", and it doesn't look like a Chinese core movie at all.

However, the audience responded immediately.

"Nonsense, this film is going to be released in Europe and America. If you want to make money from foreigners, you have to take care of their perceptions, right?"

It seems that most of the viewers don't know anything about the Indians. In fact, even now, many Chinese people believe that the United States is like the country that maintains world peace and all living beings are equal, as they advertise in their movies.

Famous film critic Fang Hua finally released her long review after the zero-hour file ended. In fact, she actually attended the premiere. It took her three hours to write this long review.

"How should I put it, after attending the premiere of [Avatar], I couldn't calm down for a long time. There is no doubt that Han Fei and his team have made a shocking film again. This shock comes from the visual Some of them come from the core of the plot.”

"Many viewers have already said about the visual effects, and I will briefly sort it out here. First of all, the most amazing thing is the portrayal of the planet Pandora by the crew. Every flower and grass here is so magical, but And so familiar, in a trance, we seem to see another earth, a fantasy version of the earth."

"Of course, the most brilliant thing in the film is the use of CG animation and the use of motion capture technology. If you have watched [Rise of the Planet of the Apes], the audience should be familiar with these two technologies. Thanks to [Rise of the Planet of the Apes] It is through the precipitation of advanced technology that we have the opportunity to see the vivid Na'vi people."

"This is very important. With all due respect, there has always been a strange circle in Chinese movies. There is always a strange circle in Chinese movies. Any popular star can play the leading role regardless of whether he can act or not. Few people pay attention to the accumulation of technology. However, this This is the direction that Chinese movies should develop. Han Fei and his team have come here step by step, from [Looking for the Dragon] to [Wandering Earth] to [Rise of the Planet of the Apes], and now [Avatar] , the audience can clearly see their progress."

"Han Fei once said that a movie is a small group of fools turning their dreams into reality for most people to watch. However, how many people will work hard to realize this dream?"

"Let's stop here for the special effects, and let's talk about the plot. I saw many comments on the Internet saying that [Avatar] has a strong European and American atmosphere. In fact, this movie is an out-and-out criticism of the mining company's persecution of the Na'vi people. In the last century, European and American countries fell on the Indians unreservedly. Moreover, movies always have artistic components. The Indians are not as lucky as the Na'vi. When the Indians were forced to lay down their arms, their population has dropped to 5% of its heyday."

Fanghua's long comment caused a huge reaction on the Internet for a while. Many Chinese people began to read history and found that, as she said, the persecution of Indians in European and American countries in history is similar to the mining company's treatment of Neville in the movie. The persecution of ethnic groups is exactly the same, the only difference is that in the movie, the mining companies are looking at rare ores, but in reality, European and American countries are looking at the land of the Indians, and their labor force.

Yes, in history, many Europeans and Americans turned Indians into slaves. It was a barbaric and bloody era. The most ironic thing is that Europe and the United States became powerful countries by sucking the blood of the colonies, and they licked their faces and pretended to be gentlemen. What about freedom and equality?
When the discussion on "Avatar" was in full swing on the Internet, Han Fei finally got the box office statistics of the zero-point show.

4673 million, this number is indeed a bit scary. If there is no unexpected situation, the box office of "Avatar" on the first day should break through the [-] million mark.

But in fact, it is normal to think about it. There are no special effects blockbusters in the films released at the same time. The 3D screening halls and giant screen screening halls of major theaters are all given to "Avatar".

Of course, "Avatar" is not without disadvantages. After all, the nearly three-hour screening time is too long, which is not an advantage for filming. The ticket price of "Avatar" in major theaters is also higher than the average two-hour screening time. Movies within are more expensive.

"Okay, don't stay up all this time, let's go back and rest first." Han Fei yawned as he said that.

After everyone left, Han Fei saw that Li Yanan was still sleeping, so he picked her up carefully, but fortunately, there was no one in the company anymore.

However, Han Fei soon discovered that Li Yanan was actually pretending to be asleep, so he stumbled like a prank, and Li Yanan immediately screamed.

Just when she was ready to fall freely, she found that she was still in Han Fei's arms. Looking at the bad expression on this guy's face, she knew instantly that she had been tricked.

"Hiss~~~" Han Fei sat in the cab and continued to inhale. Perhaps it was because Li Yanan was so docile during this time that Han Fei almost forgot the destructive power of this girl.

"Hmph, I told you to scare me." Li Yanan raised his fist triumphantly.

Han Fei could only shake his head helplessly: "You still have the nerve to say that you are clearly awake and pretend to be asleep."

"I want you to manage."

"Don't let me hug you if you have the ability."

"What are you mumbling about?"

Well, such is life.

A few days later, Han Fei was dragged up by Li Yanan in a daze. Seeing that it was already nine o'clock in the morning, he hurried to wash up and drive to the company.

"Next, the core of our publicity strategy is - super value!"

That's right, the length of "Avatar" determines that its film schedule will not be too high. With the same film schedule, other films can be filmed three times during the same period, but "Avatar" can only be filmed two times. , "Avatar" is a few dollars more expensive than other movies, which is an irreversible disadvantage.

And Han Fei's strategy is to take the initiative to turn disadvantages into advantages. The same ticket price "Avatar" is indeed more expensive than other movie tickets, but we are so expensive that it makes sense. One movie ticket can be watched for nearly three hours. Wouldn't it be worth it?
This is a bit like the advertisement of instant noodles, "increasing the quantity without increasing the price". Although "Avatar" increases the quantity and increases the price, it is still the same sentence "extraordinary value".

Not to mention, such a publicity strategy may seem tacky, but it really works, and it has played a very good role for some audiences who are more sensitive to prices.

Of course, the audience in the 3D projection hall and the giant screen hall will not care about the extra time. They have higher requirements for viewing experience, which is exactly the strength of "Avatar".

Judging from the ticket purchase situation of the entire Asuka Cinemas, the box office growth momentum of "Avatar" is still very strong, especially since two o'clock in the afternoon, many tickets in even the corners of the 3D screening halls have been snapped up.

After 8.7 o'clock in the evening, the tickets became even more tense. After 3 hours of word-of-mouth fermentation, the score of "Avatar" Wandou.com stabilized at [-] points. Such a high rating also made some fans who were still on the sidelines make up their minds They bought tickets to enter the theater, but soon they found that tickets for [-]D screening halls were hard to come by, and even ordinary screening halls only had some corner seats.

Not being able to buy tickets naturally creates a sense of panic, just like the anxiety that people feel when they can't buy tickets during the Spring Festival travel season.

"The number of films scheduled is still not enough. In other words, there are no other good-looking films in the same period, right? Why not increase the number of screenings?"

"That's to say, I watched it, and the attendance rate of other movies in the same period was less than 45%, so it's better to make some space. I've been squatting since two o'clock in the afternoon, and I didn't get a single one of the 3D show, and Not even a refund, really speechless."

In fact, the theaters are also in a difficult situation. The number of films scheduled for "Avatar" has reached 46%. In fact, not all shows are sold out. It's just that there are relatively few 3D shows, which makes it hard to get a ticket.

And many viewers who have high requirements for viewing conditions will not be satisfied even if the number of 2D shows is increased.

In any case, the first day of "Avatar" was released as an unprecedented success, and the audience's enthusiasm for watching movies was mobilized. Some people finally arrived at the theaters and found that there were no tickets, so they had to watch 2D venues first, or other movies to satisfy their hunger. , for the film of the same period, it can be regarded as an unexpected surprise.

Li Yanan has been in the lobby of the Bird Theater, and whenever she hears someone coming out of the theater, talking about how cool the special effects of the movie "Avatar" are, how hard the production is, etc., she always smiles knowingly.

In fact, Li Yanan was not very optimistic about Han Fei's work at the beginning. After all, Xueba had more practical thoughts in his mind. However, after working in Feiniao Film and Television for a period of time, she finally knew that movies can bring so much happiness to the audience.

Of course, they are not as indispensable to the public as physical industries, but based on China's current basic environment, movies are indispensable.

It is as if Grandpa Mao once announced to the world in Tiananmen Square: The Chinese people have stood up since then.

Standing up means not only standing up physically, but also standing up culturally. As the duration of Chinese movies continues to grow, movies have become the most important part of it.

At three o'clock in the morning, Han Fei finally got the box office data of the first day.

4.2 million. Even though everyone was prepared for this result, they were still taken aback. Obviously, they once again created the first-day box office record for mainland movies, and set this record at the 4 million mark.

Undoubtedly, for a long time to come, no one can break this record.

Soon, the major media also got the box office data on the first day, and the public was in an uproar for a while. Soon, reports appeared on the major media pages. There is no doubt that the headlines on the front page attracted many night owl viewers. After the report, there was only one term in my mind - awesome!
Indeed, it seems that there is no other adjective for it. How can I put it? For many movie fans, they will feel a little proud because there is a movie ticket contributed by them in this record.

With the popularity of the box office on the first day and the fermentation of word of mouth, it is foreseeable that the box office on the second day will not be lower than the first day, and may even break the record again.

As it turned out, on October [-]nd, many viewers started going to the theaters as soon as the theaters opened at ten o'clock in the morning, catching up with the movie with the highest number of screenings.

I just had lunch after watching, um, perfect. Of course, for most viewers who like to sleep late during the holidays, they will naturally not choose to get up so early.

However, when they opened the APP ticket purchase program, they found that there were no 3D tickets, let alone 2D screening halls.

And this situation is more obvious in the first-tier cities. For most "community animals", traveling is too troublesome. During the eleventh period, sleeping at home and watching a movie is the most comfortable leisure. Way.

But no tickets?So no votes?

Relatively speaking, tickets in some small cities are not so tight. Of course, 3D tickets are still hard to find. After all, there are few 3D screening halls in small cities!

The impact of the audience's enthusiasm for watching movies is directly reflected in the box office. After breaking the record on the first day, the box office on the second day was 4.5 million, which once again broke the single-day box office record in the mainland film market.

And as some theaters have increased the number of films for "Avatar", many media predict that this is not the end, but the beginning!
Sure enough, in the next week, the box office of "Avatar" increased every day. On October 5th, the golden week ended, and the highest single-day box office of "Avatar" finally broke through the [-] million mark.

In other words, in just one week, the box office of "Avatar" exceeded 33 billion!
For a while, all the media began to rush to report, and even some official media began to pay attention.

"Avatar" has conquered all audiences with its almost epoch-making special effects, and Han Fei's crew and "Tiangong" special effects company have once again aroused the audience's pursuit.

In an interview with the official media, Han Fei also revealed some difficulties in the filming process.

"What do you think is the most difficult part of filming [Avatar]?" the host asked.

Han Fei thought for a while: "Actually, I don't think it's too difficult to shoot. What's really difficult is the pre-production and post-production special effects."

The supporter asked curiously: "Oh? I saw that [Avatar] took a long time to prepare. It took almost eight months. I have seen other crews filming, and the filming process is often more difficult?"

"That's because they are other crews." Han Fei said confidently. Of course, these words were a bit crazy, and they were cut out later.

"The reason why the pre-production took so long, to put it bluntly, we are creating a new world out of nothing, and when shooting, we have already made a sketch of the previous work, and the script is rigorous enough, just shoot according to the shot script, As for the post-production, because you will find later that it is quite difficult to achieve many of the previous ideas. It seemed not difficult in the previous imagination, but when you actually do it, you will find that there are many technologies that cannot be achieved. Go conquer one by one."

"Didn't you ever think that since the technology is not up to the mark, why not forget about it?" the host asked jokingly,

Han Fei shook his head firmly: "No, never."

The short program of less than half an hour also let the audience finally know why "Avatar" can get such a high box office.

Without any success, it was casual.

(End of this chapter)