Superstars start from the Academy of Film and Television

Chapter 487 is released in North America.

The repercussions of "Rise of the Planet of the Apes" and "Heroes" in the United States are unquestionable. Even if Hollywood is reluctant to admit it, Han Fei's name is already well known to North American audiences, not to mention that he has won an Oscar. Undoubtedly, he left a deep impression on the North American audience.

The past three years have been difficult for the whole of North America. The more difficult people are, the more they want to see hope, and a movie that can make people temporarily forget reality is undoubtedly the best choice, and the cost is low. "side effect"

The box office of "Avatar" on the first day was not ideal, only US$600 million, but considering that it only started showing at [-] pm and the current situation of the North American film market, this box office is definitely not low.

Just when Han Fei and Chris thought that the box office of "Avatar" could only be achieved through the slow fermentation of word-of-mouth, they suddenly saw that major TV stations and the Internet in the United States began to report a piece of news.

The chiefs of more than a dozen Indian tribes united to hold protests, and their reason was that they saw the portrayal of the oppression of their ancestors in the movie "Avatar", and they called on the Indians to unite and fight.

"Well, it's not good for us to get involved, right?" Han Fei resisted a little. After all, this is already a political act, and it is easy to get burned.

Chris didn't take it seriously: "Hey, my old man, this is in the United States, everyone has the right to express their opinions, well, let me handle this matter."

From Chris's point of view, this is nothing at all. There are not too many protests held in the United States every year. From union strikes to black people fighting for rights, there are several such dramas in the United States every year.

Chris is definitely a man of action. He immediately communicated with those Indians in person, and then began to arrange various interviews and reports. Not to mention, this is really a win-win event.

The Indians have obtained reporting channels, and at the same time they have been promoting "Avatar" in the face of the media. The Na'vi people are based on the Indians.

To put it bluntly, the Indians were indeed miserable. Originally they were the masters of the American continent, and their population reached more than 3000 million at their peak. However, with the arrival of the colonists, all this changed.

Not only did they lose their land, but many Indians were also taken away as slaves. There were only two roads before the Indians, one was resistance and death, and the other was resignation and slow death.

So the Indians chose to resist, and their resistance lasted for 300 years, until the founding of the United States, they still did not put down their arms.

In the past 300 years, the population of Indians has decreased from more than 3000 million to more than 200 million, most of whom are old people and children, because adult Indians were either killed in fighting against the colonists, or were captured as slaves.

However, it is amazing that there are very few film and television works that reflect Indians in the history of the world, even in textbooks. On the contrary, the history of black suffering is described in depth.

The presence of Indians in American society is also very low. Before 1924, they did not even have the right to vote. Not having the right to vote in the United States means that no one will speak for them. Although it looks funny, this is indeed the reality. The president of the United States needs votes, but no votes?Sorry, you are nothing to the President.

Even after 1924, the Indians did not get rid of the predicament. First of all, the education level of the Indians is also the lowest in the country, with 7.6% of those with a college education or above, while the average level of the United States is 15.5%, which is more than double that of the Indians. .The proportion of Indians with a master's degree or above is less than 4%, and the average level in the United States is 9%.

The lack of education also makes it difficult for Indians to integrate into American society. Compared with blacks who account for 13.2% of the total population of the United States, Indians are a true minority.

As more and more Indians join the protests, it has indeed attracted the attention of all walks of life. Of course, Chris is indispensable behind the scenes.

The protests allowed more and more ordinary people to see the living conditions of the Indians, and at the same time made them curious about the movie "Avatar".

What kind of movie can make the Indians who have been silent for so many years stand up?In other words, what kind of power this movie gave them.

As a result, more and more American audiences began to enter the theater, and naturally "Avatar" did not disappoint them. The special effects and exciting plots, oppression, resistance and the main character in the film shouted: "For freedom !"

They all accurately hit the tears of the American audience. It must be said that the American people are still very sympathetic when their own interests are not involved. Soon, many American people who sympathize with the Indians began to Join the protests.

What's more interesting is that some people in the United States seem to regard the protests as their own show, and even disguise themselves as the Na'vi tribe in "Avatar".

Needless to say, with the appearance of the Na'vi tribe, appearing in the real world is indeed very eye-catching, and many media have begun to rush to report, completely turning the protest into a big cosplay show.

However, with the escalation of the protests, "Avatar" has gradually become familiar among the American people, and many viewers are willing to go to the theater to watch this movie that is hyped up by the outside world.

In just one week, the single-day box office of "Avatar" went from 2000 million US dollars to 7000 million US dollars in a single day. Such a skyrocketing speed made Chris ecstatic.

Han Fei also has to admit that Chris's method is indeed very effective. It seems that Americans know the United States better.

In January of the new year, the single-day box office of "Avatar" officially exceeded [-] million US dollars, which immediately caused an uproar in American society.

And what makes some Hollywood diehards most unacceptable is that with the increasing popularity of "Avatar", many movie theaters that had planned to close their doors have begun to reopen, and the number of movie theaters that are officially open in North America has increased to more than 3000.

Obviously, the emergence of "Avatar" has stimulated the entire North American film market, and it has also given confidence to many theater owners. In fact, some theaters are not closed, but many owners choose to close because they cannot see the hope of making a profit. The situation is related to the China epidemic. The end is exactly the same.

It's just that the ability of the United States to control the epidemic is really unflattering, and the damage to theaters is far greater than that of China.

The timely appearance of "Avatar" just rightly awakened the enthusiasm of American audiences for movies, and this is how this scene came to be.

In any case, the North American film market has begun to see a large-scale recovery, which also makes the United States feel a little warmth in this cold winter.

So an article titled "Avatar" saving the North American film market suddenly appeared on major online social platforms, and was also reprinted by some media.

The article counts many theaters that were closed before and then reopened because of the "Avatar" hit. According to the statistics in the article, there are more than 500, and there are also interviews with several theater owners.

In interviews, several theater owners were asked what gave them the courage to reopen.

They all answered without hesitation: "It is hope."

Of course, the hope they refer to is not the rise of movies or the like, but the hope of making money. This is the more direct side of the American people. Even in front of the camera, they do not hide it at all.

This article sparked a lot of controversy. In fact, Hollywood diehards always believe that "Avatar" is nothing special. In front of Hollywood's powerful industrial system, it is completely worthless. They even call it "immature" and list many " evidence"

As for saving the North American film market, Hollywood diehards will not even admit it. They even think that "Avatar" just took advantage of loopholes and robbed many box office that should belong to Hollywood movies.

Well, the old double standard, maybe this is the United States?

Of course, as the main creator and actual boss of "Avatar", Han Fei was naturally interviewed by many American media.

Some American media naturally wanted to ask Han Fei what he thought of what Hollywood diehards said.

"They were quite right."

"Huh?" Some media who had interviewed Han Fei before were stunned. Is this still Han Fei?This guy is the one who dared to slap the American film industry at the Oscar award ceremony. Why is he so scared now?

However, Han Fei immediately replied: "It's just that everyone knows that those are not true."

Well, this is the Han Fei they knew. The media reporters were all excited. This is excellent news material.

"So, what do you think the truth is?" The reporters chased Han Fei like a walking knife.

Han Fei shrugged and said, "I don't think you should come to ask me, because the truth is by your side. Maybe you can go to the movie theater and ask the audience what they think, that is the truth."

After finishing speaking, Han Fei got into Chris's car and drove away, leaving the reporters looking at each other in blank dismay.

Some reporters thought about it and found that what Han Fei said was not unreasonable, so they began to walk into the theaters. After entering the theaters, they discovered that the most conspicuous places in these theaters were occupied by "Avatar" posters.

At the same time, I glanced at the scrolling screening announcements, and found that except for "Avatar", it seemed that other films were produced at low cost.

Then there are moviegoers, covering all age groups, and many of them are parents with their children.

"Excuse me, can I interview you?"

"Of course, happy to oblige."

"Thank you, just now I saw that you bought tickets for [Avatar] as soon as you came in. Why did you choose this movie? As far as I know, there are some violent scenes in it. Why did you bring your children to watch this movie?"

"I want the children to watch other things, but are there any suitable movies? I don't understand. Hollywood doesn't have a good movie, right? Why aren't they released? Afraid that the box office is not ideal? Why do Chinese people Have the guts to show it? This isn’t how I imagine Hollywood.”

The question left the reporter speechless. In fact, everyone understands and recognizes this kind of business rules. However, when a Chinese person breaks this kind of business rules and succeeds, it is very embarrassing.

As a result, some reports criticizing Hollywood also began to appear in the mainstream media. Of course, the articles were only aimed at Hollywood, but Han Fei was not mentioned at all, because it would make Americans feel ashamed, and Hollywood, which they are proud of, would be defeated by In the hands of a Chinese.

What's more interesting is that after seeing the film market pick up, many Hollywood film and television companies have indeed arranged some blockbuster films to be released. However, none of these newly released blockbuster films are far from "Avatar" in terms of box office and word of mouth. Not only did it not play a role in suppressing the box office of "Avatar", but it made the reputation of "Avatar".

There is no harm if there is no comparison. The special effects in "Avatar" may not be considered unusual for Hollywood blockbusters, but in terms of the structure of the world view, it is a little delicate in Hollywood movies, and every detail of it is worthy of scrutiny .

At the same time, because of the parade of Indians fighting for social rights, many American people also have a different feeling for "Avatar".

Since the second week, the single-day box office of "Avatar" has exceeded [-] million US dollars. Such a high box office has once again aroused widespread heated discussions among the audience.

Of course, many people think that "Avatar" just took advantage of the popularity of Indians, otherwise it would be impossible for this movie to get such a high box office.

But the facts speak louder than words. In the face of naked box office data, all the reasons are so pale, and Chris doesn't care what others say, his goal is simply to make money.

This point coincided with Han Fei, he didn't care about the arguments of those diehards at all, because they interpreted an ancient Chinese saying very well: People who are not my race must have different hearts.

In fact, Americans think so and have always done so. Any attempt to gain their approval is futile.

Han Fei has also seen this clearly for a long time, so his purpose of coming to the United States is very simple, which is to make money.

"Avatar" was released in North America in the third week, and the box office dropped sharply. On the one hand, it has something to do with the end of the Indian parade.

Of course, the biggest reason is the fate of the Hollywood giants. Obviously, they can no longer watch "Avatar" wreak havoc in the North American film market.

But completely different from what they imagined, although the number of "Avatar" films has been greatly reduced, the attendance rate has been maintained very well, and although the box office of several blockbusters released in succession is not bad, it can be regarded as saving a little face. But it did not further compress the living space of "Avatar".

In this way, 30 days after its release in North America, "Avatar" finally ushered in the next draw, with a total box office of 21 billion US dollars, and it undoubtedly won the box office champion of the month.

The reason why the painting is so early is mainly to make way for the network operation and DVD, which is a lot of money.

In addition, the release time of "Avatar" in European countries has also been put on the agenda. There is no doubt that "Avatar" has brought huge economic benefits to Han Fei.

(End of this chapter)