Reborn 80s

Chapter 50
Since Zhang Shufen took over the renovation work of the knitting factory, she has burst out with great enthusiasm for work and spends almost every day in the factory.

Every day before dawn, Zhang Shufen rushes from home to the knitting factory, and only returns home from the factory when it is completely dark.

Lin Gensheng felt that his wife was simply bewildered, her soul was sucked away by the knitting factory, and when he returned home, he could hardly see his wife.

It doesn't matter once or twice, but if there are too many times, Second Master Lin will be quite critical.

Lin Gensheng wanted to tell Zhang Shufen several times not to spend too much time on the knitting factory.But when Zhang Shufen returned home and discussed the work of the knitting factory with him, her eyes almost sparkled.

Lin Gensheng couldn't say this, so he could only touch his nose and let her develop her talents.

Lin Qiu thought that her second aunt might be very talented in this area, and she should be able to manage the factory well, but she didn't expect her second aunt to have such great enthusiasm.

Zhang Shufen really loves clothing, and she does have some experience in matching.Ever since Lin Qiu suggested to give her the task of renovating the knitting factory, it seemed to help her find the direction of burning passion in life.

From the selection of fabrics, color, density, feel, and price, Zhang Shufen visited upstream suppliers one by one; she experimented several times on the colors that can be dyed in the factory.Recently, Zhang Shufen's favorite recreational activity is shopping in department stores, observing and collecting the elements of fashion from store to store.

Beading, sequins, embroidery, and the newly emerging lace and rivets, Zhang Shufen can speak clearly.She even prepared a small notebook to draw down the overall design and creative details that she thought looked good.

Lin Qiu was lucky enough to turn over the second aunt's manuscript, which made her sigh, "I'm afraid of being serious when I'm doing things."

As small as embroidery and stickers; to outlines and structures; all kinds of varieties can be found in manuscripts.And some baseball uniforms, bat shirts, and bodybuilding pants that are just popular now are available.

Recently, Zhang Shufen has also been obsessed with reading fashion magazines. She ordered a lot of "Shanghai Apparel" and "Fashion Designer" and mailed them to her home.Lin Gensheng felt that his family would be overwhelmed by these colorful fashion magazines.

For Zhang Shufen's crazy working state, the effect was soon reflected.The knitting factory quickly increased several production lines such as jeans, cheongsam, and shirts from a single production of knitted sweaters, cardigans, and pullovers.

Together, Lin Dashan and Zhang Shufen have dug out a lot of experienced clothesmakers from many garment factories in other places, and specially invited them back to teach the workers the assembly line skills.

In less than three months, Lin Qiu was able to get the latest model clothing produced by the knitting factory.Lin Qiu couldn't help but be amazed when he looked at the fine-stitched, fashionable and high-quality ready-to-wear.

She deeply felt that her second aunt was born in the wrong age. If she was placed in the next ten years, she might be the chief designer of a big brand.

Seeing Lin Qiu carefully caressing these clothes over and over, Zhang Shufen was full of pride, ever since her niece asked her to find a way to transform the products of the knitting factory.She felt that her life had found meaning, and she devoted herself wholeheartedly to the product. Although she thought the result was good, she was somewhat uneasy in her heart, and had no idea whether she was qualified for the job.

But seeing Lin Qiu's unconcealable praise and expectations after getting the finished product, Zhang Shufen's heart really fell to the ground, and she explained briskly: "As I expected, I think it's a good idea to transform a knitting factory into a garment factory." The best one, I checked, it’s best to focus on women’s clothing, which is the most profitable. Of course, men’s clothing can also be taken care of, but nowadays men are not so particular about themselves, and they can’t buy a few sets of clothes a year, like you two uncle……"

Seeing that the second aunt was getting further and further away, Lin Qiu quickly interrupted her divergent thinking and asked, "Auntie, I think it's good to make women's clothing. Have you ever thought about which age group you mainly focus on? What are the main styles? Style What is it?"

Lin Qiu agrees with Zhang Shufen. Women's clothing is of course the most profitable, and they should also focus on women's clothing.

But after reading Zhang Shufen's manuscripts and finished products, she felt that the garment factory should be more elevated, make a clear positioning and style, stabilize its audience, and set its goal as the first-line high-end women's clothing in the country.

Zhang Shufen didn't seem to expect that Lin Qiu would ask this question, and she didn't know how to answer it for a moment.

Lin Qiu patiently explained: "Auntie, it looks like women's clothing. You usually buy clothes in department stores, but some people go to the clothing city next to the vegetable market to buy clothes, right? It's all about buying clothes. But if you buy one, others will buy three or four, right?"

Zhang Shufen understood now, what Lin Qiu meant was that their clothes had to be the kind bought in department stores!

Lin Qiu nodded, and then said: "If you plan to sell in department stores, you must have a uniform style. For example, if you make a shirt, you should make a set of trousers and windbreaker; Shirts and leggings."

Zhang Shufen seemed to be suddenly opened up by these words to Ren and Du's two veins.She suddenly grasped a main line from her recent messy affairs, and suddenly understood what she should do.

Two days later, Lin Qiu learned from his second brother that Lin's Knitting Factory was renamed Lin's Garment Factory.Recently, both the elder brother and the second elder brother are very busy. The garment factory is preparing to register a trademark, and the name of the trademark is "Russian", which is positioned as the daily clothing of mid-to-high-end urban women.

Lin Qiu was amused when he heard it. This was taken from "clothes are not as good as new, people are not as good as old". A clothing brand is called this name, which can be called elegant and interesting.

In order to cooperate with the launch of the new brand, Lin's Garment Factory has produced a batch of new flagship styles, which are very elegant and simple.

Lin Qiu looked at the promotional brochure, and it was almost mainly Western-style simple clothing styles such as trench coats, shirts, and little black dresses.

In China, where fashion has just started, this style and taste can be said to be the only one with no other stores.

After registering the brand and establishing the brand style, Lin Qiu made two suggestions to his second brother: the first is publicity, and the large-scale magazines such as "Clothing" and "Shanghai Fashion" at that time, which had an objective circulation in the whole country The second is to negotiate with department stores in various places as soon as possible, and to cooperate with the trend of publicity, to enter the brand in the apparel area of ​​the department store.

As soon as Lin Dashan and Lin Youfu heard these two suggestions, they understood that there was no need to delay, so they hurriedly took charge of one task and implemented it separately.

When the summer just came, Lin Youfu mysteriously said that he wanted to take Lin Qiu shopping, and excitedly took Lin Qiu to the department store.

After entering the department store, he took Lin Qiu directly to the second floor.

As soon as you get on the escalator, you can see the big words "as before"; there are two plastic models standing at the door; one is wearing a beige lace shirt with an army green skirt, and the other is wearing a red dress. windbreaker.

Lin Qiu walked into the store, touched the clothes on the models, and squinted his eyes in satisfaction.She thought to herself, that's great, it's as if the world in her heart is slowly being described.

(End of this chapter)