China Entertainment Times

Chapter 251 Shocking the scale of publicity in the entertainment industry (fourth update!)
"comfortable!"

At 8 o'clock in the morning, on the big bed in the bedroom, Tang An stretched and slowly got up.

After the preview yesterday morning, I talked with the theater for more than two hours, confirmed the release date, and got a promise to arrange the film.

After that, I reluctantly accompanied him for a while to socialize, and immediately rushed back to sleep.

He was picked up by Xu Manyun and fell asleep in the car.

No way, for a whole month, I slept no more than 7 hours a day, and I was too tired.

Some people may say that sleeping for 7 hours is not enough. I play until two o'clock in the morning every day before going to bed, and I am still full of energy the next day.

Can work be the same as playing, and it is continuous and high-intensity work, and you must concentrate all your attention every moment, which is laborious and exhausting.

Editing is actually more tiring than filming if you don't stop for a month, and even this month is more tiring than the past four months combined.

Editing took a month, three fine cuts after the rough cut, and one more fine cut after the special effects were done, to get a 101-minute film.

The original "Now Now You See Me" was 115 minutes, and the extended version is 125 minutes.

However, Tang An cut some scenes and sped up some slow-paced plots, shortening a full 14 minutes.

The scene between the two old men in "Batman" is a bit long-winded, and the scene between Liao Fan and Wu Gang does not fit the character design, and some minor changes have been made.

In the end, the soundtrack was dubbed in some places, and the finished film was produced on the 15th in a hurry.

However, Tang An didn't have time to rest. There was only one month left before the filming, and the large-scale publicity was about to start.

Sitting on the bed in a daze, take a while before getting up.

Before brushing my teeth and washing my face, I looked in the mirror, and in the past month, my short hair had grown into medium-length hair.

Stubble too, time to shave.

After washing his face, with some water on his hands, he brushed his hair back gracefully.

Seeing Tang An coming, Xu Manyun greeted, "Get up, let's eat."

Tang An sat down and picked up the bowl and drank less than half a bowl of mung bean porridge in one gulp, "I'm starving to death!"

"From sleeping yesterday afternoon to now, can you not be hungry, eat slowly, don't eat so fast when your stomach is empty!" Xu Manyun laughed.

"By the way, I didn't ask you because I was too tired to see you yesterday. Have you finished talking about the movie at the cinema?" Xu Manyun asked after sipping half a spoonful of porridge.

"It has been negotiated. Except for the three theaters with China Film Group's shares, Xingmei, Xinyinglian, and China Film Digital, other theaters are willing to give about 50% of the film schedule. Generally speaking, the first day of the film will be 48%. Left and right. And in big cities and prime-time shows halfway with "Red Cliff."

"Nearly 50% of the filming, how many copies are prepared, is it full?"

"This time it will be the largest distribution scale in domestic history. 1500 copies have been invested, and I am afraid that the filming will not be enough."

1500 copies, creating the largest distribution scale in the domestic film industry, and even "The Golden Flower" is one or two hundred fewer!
And I learned from the theaters that there are only 1200 copies of "Red Cliff", so it seems that there are no rivals in the summer file.

However, it does not rule out the case of adding copies later.

"We released it a week later, and the film schedule is not much higher than that of "Red Cliff". It seems that the theaters still gave Director Han face." Xu Manyun sighed.

These two films are basically the only ones in the summer schedule. The Hollywood blockbuster "The Superman Hancock" will be released on July 7, and half a month has passed when "Now You See Me" will be released, so it won't take up many films.

It is not bad for other movies to have 5% of the film schedule.

Tang An said indifferently, "Half of the film schedule is enough, just enough to digest the 1500 copies to the maximum. After the first two days, the theaters will naturally adjust according to the box office."

"Theatres want to make money, and Director Han can't stop them from making money."

Blocking people's money is like killing their parents. If "Red Cliff" can still get a high box office in the second week under the pressure of "Now You See Me", then they will naturally give Han Sanping a face.

However, when "Red Cliff" dominated the summer vacation, its trend was mediocre. You must know that there were not many movies to watch during the summer vacation.

Now with Now You See Me, a cliff-jumping drop in the second week is unlikely, but the trend will certainly be greatly affected.

"Everything depends on the data, no one will be against money, but this promotion may be the most invested in history, not only to promote our film, but also the negative marketing of "Red Cliff"."

"The [-] million overseas copyright has already arrived, enough to kill the other party!"

In this day and age, no one would have thought of spending [-] million on publicity in the Mainland.

In the past, the publicity fee of 1000 million yuan for blockbuster films was almost the same, with a difference of ten times, this could make another movie.

Print ads in small cities are very cheap, and it is not a problem even to go deep into every county.

Xu Manyun feels a little pity, one hundred million is enough to buy 120 ordinary two-bedroom apartments in the third ring road of Beijing.

Then I remembered something again, and said, "By the way, "People on Journey" is about to start, will you go there then?"

"When?"

"It will take a few days. The crew has already been formed. I asked Zhao Lei to be the production director, and Wang Zhenguo is still the external producer. The film has a lot of locations. Xu Tao went to "Spike Fang" as the production director."

"That's fine, remind me when the time comes, but don't run away. Now you have to be busy with the promotion of "You Now You See Me", just give Zhao Lei and Xu Tao the names of the producers. Wang Zhenguo mentioned the producer Director, just let them watch."

The two small crews, with the abilities of a few old fritters, are fully competent.

After having dinner and resting for a while, I drove to Huayi at 9 o'clock.

In the conference room, Wang Zhongjun and the others were already waiting, and only Tang An was left alone.

"Wang Dong, I'm sorry everyone, I overslept all of a sudden. I fell asleep directly from yesterday afternoon to morning. The more I slept, the more I wanted to sleep." Tang An smiled apologetically at everyone, and sat down in his seat.

"It's hard work for Mr. Tang to be able to cut into a piece within a month!"

"We just watched the movie yesterday afternoon. It's really exciting. I'm afraid only Tang can come up with such a good idea!"

"Mr. Tang's films are always unexpected. I was still thinking about how to make a film with the theme of magic. It is really surprising."

Although they are all polite words, there is no real thought in it.

One genre after another, all of them are uncommon, unpopular or even genres that no one has tried.

If someone else were to make these types of films, their first reaction would be that this film is a sure thing.

However, Tang An has proved his ability with four consecutive successes. No matter what the subject matter is, he can convince others that the winner will always be successful!

It's just that Chen Guofu still had some doubts in his eyes. A few days ago, Wang Zhongjun hurriedly called them to a meeting to discuss the movie's release time.

First, Wang Zhonglei proposed that it be released in the summer, and it was decided before 20 minutes of discussion.

You know, the film hadn't been cut yet!

No matter how you look at it, it seems that Wang Zhongjun has already made a decision, and he has long seen that he will fight "Red Cliff".

After blowing each other for a while, the meeting began.

Mainly to discuss the follow-up publicity issues, as well as the negative marketing of "Red Cliff".

In fact, there is nothing to say. Print advertisements, Internet marketing, and TV publicity are three lines going hand in hand, and winning by volume is all.

In addition to promoting himself, he also wanted to blackmail "Red Cliff".

Now the movie has not been screened, or even ordered. There is no way to know the details of the movie, so we can only start with the actors.

However, the actors didn't have any black spots. After some discussion, they still wanted to start with Wu Yusen.

The point is that Wu Yusen didn't have the ability to shoot big scenes of war scenes, and he bankrupted MGM and then brought disaster to the history of China.

Emphasize that MGM, one of the Hollywood giants, almost went bankrupt because of a war scene made by Wu Yusen, and he, a Xiangjiang director who doesn't understand history, spoofs history.

The cauldron of "Three Kingdoms: Seeing the Dragon Unloading the Armor" has just passed. The audience must hate the spoofs of historical films very much. The audience must have a subconscious mind: Wu Yusen does not understand history and makes up random things.

For specific things, it is necessary to send someone to study the trailers and posters of "Red Cliff", find out a lot of things that do not match the history, and spread them out.

After the film was released, the navy, film critics, and various film and television columnists were arranged to write film reviews on this point.

For the rest, wait and adapt later.

Finally, Wang Zhongjun set the tone for the meeting!
"In the next month, the Propaganda Department and the Public Relations Department will mobilize all available resources and start publicizing on the largest scale from now on."

"As for the cost, there is no upper limit!"

"We only have one goal, to win the summer box office championship and let Mr. Tang achieve four consecutive championships!"

They were really good at talking, obviously for the purpose of building momentum for Huayi's listing, and they just said it was to keep Tang An's position as the overlord of the summer file.

With Wang Zhongjun's words, Huayi, a huge machine, began to exert all its energy at full speed.

Hundreds of thousands to millions of money are spent every day like running water. In just three days, people suddenly found that advertisements for "Now You See Me" began to appear everywhere around them.

Appropriate-sized posters were pasted on the walls of shops and refrigerators at the entrance of the community.

On the way, the body of the bus was put on brand new clothes, Deng Chao and Tang Yan, four handsome men and beauties smiled mysteriously at you.

Billboards on the roof of taxis show movie showtimes in rotation.

Posters are plastered at bus stops, and trailers are playing on TVs in cars.

When we arrived at the company, posters were plastered around the first floor of the building, and there were also posters in the elevator rooms, and trailers were playing on the LCD monitors at the entrances of some elevators.

In shopping malls, movie theaters, indoor bustling commercial streets, on the surface of iconic buildings in the city, on the huge screens of hundreds of square meters on the outer walls of movie theaters.
Unless you live in the countryside, you'll see Now You See Me promos and trailers as soon as you step out the door.

It doesn't matter if you don't go out, and the advertisements on the TV station are not idle.

Moreover, Huayi paid a lot of money for each provincial satellite TV station. As long as the variety shows of each TV station are compatible with entertainment, they will mention "You Now You See Me".

QQ hotspot push, once you log on to QQ, a small window will pop up in the lower right corner, click on it and it will be "You Now You See Me"

Like a ghost, it follows the common people all day long and can't get rid of it wherever they go.

Now You See Me: I'm Everywhere (_)

Audience: MMP/(ㄒoㄒ)/~~
Hua Yi's big money also shocked the entire entertainment circle, and the unprecedented publicity campaign almost drowned out the upcoming "Red Cliff".

China Film Group, Han Sanping listened to the report of his subordinates at the regular meeting in the morning and smiled wryly.

On average, nearly 100 million RMB is spent every day, and the market coverage rate has reached 70%.

what does this mean?
The audience sees "Now You See Me" from various channels every day, and the news about "Red Cliff" is not even half as good as the other party.

It is too much to say that there are half of the other party. No matter what industry, reaching 50% of the market coverage can be regarded as a monopoly.

Han Sanping sighed inwardly, glanced left and right, "What do you guys think?"

Can anyone have any idea, people spread real money, all tricks are fake, if you want to win this propaganda war, you can only spend money.

No one said anything, and the atmosphere became more and more heavy.

The director of the Propaganda Department still had to bite the bullet and say, "Dr. Han, we have already used all the resources we can mobilize. I get news pages from every major media, but Huayi is all in cash." There is really no other way to buy it.”

This was the most aggrieved time for him to be the Director of the Propaganda Department, and he actually had to run the "business" by himself!
No, it was the same last time "Transformers", but that time there wasn't much publicity at all.

Money, money, money, why doesn't Han Sanping know how to spend money?

However, several of their companies have already invested more than 6 million yuan in "Red Cliff", even if several companies share it, it is still a huge amount!
What's more, this time Southeast Asia adopts a split distribution model, and the contracts have already been signed.

North America also plans to wait for the upper and lower parts to be screened together next year, otherwise the Americans won't understand it at all.

Now it is possible to sell the North American copyright and make some money, but before the second part is released next year, it is estimated that piracy will be everywhere.

There is no other way but to make up again, at least to survive the first week of release, otherwise it will be hit too hard, and "Now You See Me" will be released later, which will definitely deal a heavy blow to the box office.

Wu Bo is also anxious like an ant on a hot pot, meeting after meeting and meeting again, but a smart woman can't cook without rice, and there is nothing to do without money.

"Ma De, Wang Zhongjun is determined to mess with me this time. If this situation continues, at least 6000 to [-] million publicity fees will be spent!"

This is to force Cheng Tian to death!

"Red Cliff" is Chengtian's first blockbuster film. If it fails, he will not be able to bear the investment of more than 1 million yuan, let alone the investment from Japan and Benzene that he hooked up.

There are also domestic theaters, whose investment of 6 million yuan has failed, how could they still believe in Chengtian.

And if the first part can't sell well, then the second part, which will be released next year, will only be even worse.

Now he can only hope that Wu Yusen, a big Hollywood director, will have some appeal in the mainland. After all, Li Yin is also from Hollywood, and a feature film can sell 1.26 million.

There is also box office in Southeast Asia, as long as the box office in Southeast Asia is high enough, it can still pay back!
I can only comfort myself like this!
The 4000-word chapter is two in one.

(End of this chapter)