China Entertainment Times

Chapter 267 Announcement of "Painted Skin"
After the end of the summer vacation, Tang An didn't immediately start preparing for the new film.

He already has plans for his next project, but he wants to rest for a week to let his brain slowly start writing the script again.

The most important thing right now is "Painted Skin", to fight the National Day battle well.

On the morning of the 27th, I brought Xu Manyun to Berna, and the three parties discussed the promotional matters together.

Ningxia Film Studio is a little-known small factory. It has never made a single commercial blockbuster. They are basically low-budget films, mostly documentaries and biographical films.

In terms of publicity, Tang An can only rely on himself and Bernard. Tang An has made five blockbuster movies in a row, so he has a bit of energy in the media.

In the big conference room of the Berna Group, the heads of the distribution department, the publicity department, and the public relations department of the Berna side were all there. Pang Hong brought an assistant, and there were only two people on Tang An's side.

Tang An cut straight to the point, "Yu Dong, how many films can we get on the day of the release on the 26th, and how many copies are expected to be prepared?"

Zhang Ziming, director of the distribution department, immediately replied, "Mr. Tang and Mr. Pang, the only important movies in the National Day file are "Keep the Call" and "Painted Skin". "Keep the Call" will be released the day before, and the first day of "Painted Skin" If the first-day box office of "Keep Calling" is not satisfactory, the theater will immediately increase the proportion of "Painted Skin" prime-time screenings."

As expected, the National Day box office is concentrated during those few days of holidays. It happens that the 27th and 28th are weekends. If it is released two days in advance, there will be a 10-day box office explosion period.

"Keep Calling" does not have Bernard's investment. It is a film of China Film, Yinghuang, and Hengdian. Tang An believes that Yu Dong knows the key points.

"What about the copies, how many copies will Yu Dong plan to release?" Pang Hong asked immediately.

"800 copies, copies are already being made." Yu Dong said truthfully.

There are no big directors, no top stars, and the release scale of 800 copies is not too small.

Moreover, this National Day file is not a period of box office explosion. The highest box office in the past few years is only 9700 million of "Baby Project".

It was a typical action comedy movie starring Cheng Long, and it only took this box office, let alone "Painted Skin".

This figure was within Pang Hong's and Tang An's expectations, after all, the total investment was only 6500 million.

However, this scale is not enough. To get [-] million box office, a distribution scale of more than [-] copies is necessary.

So Tang An said, "Yu Dong, 800 copies are almost enough, but if the box office explodes in the first few days and our copies can't keep up, the holiday will be fleeting."

"Then decide based on the box office results of the first three days. If the data is good, you can add a copy." Zhang Ziming said immediately.

"But the holiday is only for seven days, and a late day will waste a lot of money. In fact, we can make a decision after the first day's box office comes out, and then look at the audience's reputation." Pang Hong thought for a while and said.

"Then set a number. If this number is reached, how about adding a hundred copies?" Yu Dong nodded and agreed.

"How about just 800 million? If you can get 800 on the first day, as long as the word of mouth is decent, it will not be difficult to break through [-] million." Pang Hong said immediately.

Yu Dong quickly calculated the account in his mind. He invested more than 6500 million for the 2000 million cost, and 1100 million would be allocated to the 500 million box office. The copyright fee for Southeast Asia paid by Xingyu before was also 1000 million, plus the 2600 million distribution fee, and the total was recovered. [-] million, Xiangjiang and Baodao also have some box office, and they can still make a profit, so they agreed.

Tang An shook his head and said with a smile, "Dong Yu, Mr. Pang, you are too unconfident."

Hearing this, everyone was slandered in their hearts.

You think it's all you, 2000 million on the first day at every turn, but there are not many films that can reach 800 million on the first day these days.

The lessons learned from "Beauty of the River and Mountain" and "Three Kingdoms: Seeing the Dragon Unloading the Armor" are right in front of us. The latter has Liu Dehua joining, and it is also a popular theme, and this data is only available on the first day.

And "Jiangshan Beauty" is even worse, only half of it on the first day.

But after thinking about it, Tang An was named the producer of "Painted Skin", and now the popularity of "You Now You See Me" has not subsided. With the name of the [-] million director, it is not difficult to break the [-] million .

"Then how about 1000 million, as long as it reaches 1000 million on the first day, I'll put in another 200 copies immediately, rounding up the whole number!" Yu Dong said quite grandly.

"Then I would like to thank Yu Dong, but why don't we amplify our goal a little bit more."

"I've seen the finished film. There is no rival in the National Day file. 1500 million on the first day is not difficult. If it reaches this figure, how about adding 400 copies at a time?"

Tang An couldn't stop talking in surprise, reporting such a bold number.

This.
Pang Hong was overwhelmed by Tang An's goal. There were not many movies with a box office of 1500 million on the first day in the past ten years.

Yu Dong still has some confidence in "Painted Skin", otherwise he would not have invested 2000 million in it.

But according to his estimation, 1000 million on the first day would be the best, but Tang Anke was lucky enough to throw 1500 million directly.

You must know that the first day of the "Certificate of Voting" last year was no more than this number, and the first day of "Assembly Number" was less than 1500 million.

Can just such a movie compare with the investment of [-] million, starring three superstars, "Certificate of Fame" and "Assembly Number" directed by Feng Xiaogang?
If it weren't for Tang An's serious expression, Yu Dong would have wondered if he was out of his mind because he broke the domestic film record.

Even the three executives under him looked at Tang An with weird expressions.

Not only them, Xu Manyun was also very puzzled by what Tang An said. Tang An never said that the goal for this movie was [-] million, which made Xu Manyun puzzled, but he didn't say anything.

Seeing that Tang An really didn't seem to be joking, Yu Dong agreed without hesitation.

"Okay! Since Mr. Tang is so confident, let's do this. If the box office reaches 1500 million on the first day, I will immediately ask people to work overtime to make 400 copies!"

1500 million on the first day, as long as the word of mouth does not jump, basically there is a great hope to break through [-] million, he has no reason not to agree!

But, is it possible?

Pang Hong shook his head, not knowing where Tang An got his confidence.

Then, talking about the publicity plan, Chen Qing, the director of Bernard's publicity department, turned on his laptop, projected it on the opposite screen, and began to talk about the publicity plan given by their publicity department.

""Painted Skin" is adapted from "Strange Tales from a Liaozhai Studio". As a ghost story, it is well-known among women and children in China. The previous "Liao Zhai" series TV series have very good ratings, and "Painted Skin" is also the most popular unit one"

"The audience of "Painted Skin" is enough to cover all age groups except children. When it was promoted, it was labeled with the title of oriental magic theme, which added a little sense of mystery. In addition, Mr. Tang was named as the producer, which was enough to attract the attention of the audience."

There is nothing to talk about in terms of publicity, other than the main methods used are the popularity of "Painted Skin" itself and Tang An's appeal.

After Chen Qing finished explaining one by one, Tang An added another sentence.

"Maybe we can stir up the disagreement between the two heroines. In this kind of movie with two heroines, fans on both sides probably think that their idol is the number one heroine, just like "The Wind" was not Li Binbin and Zou Xun. Did the fans quarrel for a while too?"

Fried contradictions?
As soon as Tang An said it, they understood that when "The Wind" was released last year, fans of Zou Xun and Li Binbin had indeed argued for a while, and the media also got involved.

However, with Hua Yi and Tang An behind them, both belonged to the same company, and there was no big commotion.

(End of this chapter)