China Entertainment Times

Chapter 364 Your uncle is still your uncle (Please subscribe for the second update! Please ask for a monthly pass!)

The Lunar New Year stalls are in full swing. The leading film "Mulan" only won 1000 million box office in the third week, a drop of 4000% from last week's 75 million, with a total box office of 8200 million.

With the release of several blockbuster films in a row, with such a low box office and attendance rate, theaters naturally began to reduce the number of films, and there is almost no hope of breaking through the [-] million yuan mark.

The combination of Zhao Wei and Chen Kun, two big-generation stars, ended in failure.

On the 9th, "Fengyun 2" and "Assassin's Tomb" were released at the same time. The two films that were supposed to be rivals actually formed an alliance. Chengtian and China Film reached a cooperation to coordinate the number of shows, carry each other's trailers, and set up positions.

The directors and actors of the two parties seem to be opposing each other, but they are actually doing bundled marketing.

"Fengyun 2" was released simultaneously in all countries in Southeast Asia and Australia. Wu Bo actually shouted out his expectation of box office of 6 million in an interview.

Xie Tingfeng, the third male lead in the film, laughed humorously: "Could it be that Mars, Mercury, and Earth have a combined box office of 6 million?"

What made the two of them cooperate was naturally Zhang Yimou's blockbuster "Three Shots Surprise" directed by Zhang Yimou after three years.

Although there are no celebrities, as long as Zhang Yimou's signature is on, even if a few extras from Hengdian are brought in to be the protagonists, they are not comparable.

When many people hate Kobe, they will say that my grandma and O'Neal team up to win the championship.
Dark volute~~~
In reality, to put it a little exaggerated, even if Zhang Yimou finds a dog as the protagonist, it can still attract the audience into the cinema.
Zhu Yanping, the director of "Assassin's Mausoleum", even said in an interview with reporters: "I know the selling points of commercial films, so when I heard Zhang Yimou personally sing rap in the theme song, I was scared to death."

For a well-known director to say that he was scared to death, even if it was meant as a joke, it shows Zhang Yimou's deterrence.

As a result, the two blockbusters showed signs of exhaustion before the release of "Three Guns Surprise". "Feng Yun 2" only had a box office of 500 million on the first day, which was even worse than "Mulan".

"The Mausoleum", starring Jay Chou, Chen Daoming, and Lin Zhiling, only had a box office of 780 million on the first day, which is also not as high as "Mulan".

Jay Chou's box office appeal has once again been questioned, and the success of "Slam Dunk" is called accidental.

All three blockbuster films released in the Lunar New Year file this year failed, and one was worse than the other.

10号《三枪拍案惊奇》登陆国内电影市场，下午6点上映，整整6个小时拿下了1100万的票房比《满城尽带黄金甲》5个小时1500万票房要差一点，毕竟还有两部大片分摊场次。

Tang An went to watch this movie again. It should be the movie that Zhang Yimou invested the least in the past ten years. It is said that it only cost 8000 million.

But apart from his salary, there are people who say that 1000 million is believed.

There are only 19 extras in the film, including Passerby A and Officer B.

In terms of props, there are only a simple house, a carriage, a pistol, a cannon, a safe, a knife, a pair of scissors, and some clothes.

Most of the scenes were filmed in noodle shops, and the so-called vast Northwest scene was just a few shots panned as an exterior scene.

Compared with the previous big scene, thousands of ensemble performers at every turn can be described as a turning point that was caught off guard, and they almost lost their waist and were blinded.

But even if it was shot like this, your uncle is still your uncle, and won 2100 million on Friday the next day.

It's commonplace, a little worse than the summer files "Transformers 2" and "Chinese Partners".

But on Saturday of the third day, the single-day box office of the movie soared to 3900 million!
It has almost doubled, and most movie theaters are almost full since noon, recreating the grand occasion of the summer file!
3900 million in a single day, which is also the single-day box office champion in the history of Chinese films!
Zhang Yimou is still the same Zhang Yimou, the number one director in Huaguo!

On the fourth day, Sunday, the box office was 3100 million, and the total box office for the four days of release was 1.02 million!
Breaking [-] million in four days, which also tied the record of "Chinese Partner" breaking [-] million in four days.

And "Feng Yun 2" only got a poor box office of 2700 million in the first five days.

"Assassin's Tomb" ranked No.3200 at the box office of the week with 2 million.

As for "Mulan", only a pitiful 90 box office is left in the fourth week, let alone breaking 9000 million, and [-] million is out of reach.

On the night of December 12th, China Film Group held a premiere ceremony for "Avatar".

James Cameron, his legend is still circulating in the world, and everyone in the circle pays great attention to his movie.

After 8 years of sharpening the sword and costing nearly [-] million yuan, what kind of movie can be made!
It is not that there were no 3D movies in the past. "Journey to the Center of the Earth", "Up", and "Ice Age 2" released in the past two years are all 3D movies.

Beijing UME Huaxing Film City, one of the only 11 IMAX screens in the country, is also one of the 8 film IMAX screens, with a width of 26 meters.

There are only three IMAX screens in the entire capital, the other two are in SJS Wanda Cinemas, 21 meters wide, and Beijing China Film Museum, 27 meters wide, and the latter is a digital IMAX screen.

Similarly, the Huaxing screen is also the world's top IMAX screen.

If you want to rate the projection effects on the screen one by one,

Huaxing's IMAX film & metal screen can score 100 points.

IMAX Digital & Metal Screen, 99 points.

IMAX film & white screen, 96 points.

IMAX Digital & White Screen, 95 points.

Dolby Dual Camera 3D & Metal Screen, 90 points.

Sony 4K, 3D & Metal Screen, 88 points.

Dolby Dual Camera 3D & White Screen, 86 points.

RealD & Metal Curtain, 84 points.

Sony 4K 3D & white screen, 84 points.

2D & white screen, 80 points, this is the ordinary movie we usually watch.

XPAN-D & metal curtain, 75 points.

XPAN-D & white curtain, 70 points.

Dolby stand-alone 3D & white screen, 65 points.

The viewing effect of 3D special effects blockbusters is not only related to the movie itself, but also the projection equipment and screen are also very important.

The effect of Dolby stand-alone 3D & white screen is not as good as that of 2D & white screen, which is why many people feel cheated after watching 3D movies.

Similarly, watching "Avatar" on Dolby stand-alone 3D & white screen is much different than watching it on IMAX film & metal screen.

To put it a bit exaggerated, after "Edge of Tomorrow" is shot, the effect on IMAX film & metal screen will not be worse than "Avatar" in Dolby stand-alone 3D & white screen, and it will even be a little stronger.

Dual and single are easy to understand, that is, two projectors and one projector.

The effect of dual projectors is better. The two projectors project the images of the left and right eyes respectively. This is the most direct and the best effect. There is no loss in brightness, contrast, saturation, and resolution.

However, the 3D of the dual-machine system is relatively rare in China, because the cost is higher.

Domestic systems are generally stand-alone systems, and Dolby 3D is commonly used. By installing a synchronous filter wheel at the lens, the light is separated according to different bands and then received separately through glasses.

The Dolby 3D system is easy to modify and the glasses are cheap, dozens of dollars a pair, but Dolby 3D has a great influence on the performance of colors.

For others, the 3D eyes of some systems are much more expensive, seven or eight hundred yuan a pair.

Similarly, there are few metal curtains in the country, and the effect is naturally expensive.

The ticket price is the same, and the cinema will definitely not install a metal screen, nor will it use a more expensive projection system.

However, "Avatar" was shot digitally, so the effect of film IMAX is not as good as digital IMAX.

Generally, when choosing a theater, it is best to choose an IMAX screen with a metal screen. Anyway, the ticket price is not much different. When the time comes to watch a stand-alone white screen 3D, you will have to shout [-] cents for special effects.

Or Dolby dual-camera 3D & metal screen, Sony 4K3D & metal screen, the effect is also very good.

(End of this chapter)