China Entertainment Times

Chapter 382 Wanda
As "Lost in Thailand" broke the record for the highest box office of a Chinese-language film in a single day, theaters have also temporarily increased their lineup.

The shows that did not sell tickets for other movies were replaced by "Thailand". Even if one or two tickets were sold, the theater would try their best to refund them.

Although it's a bit outrageous, you have to refund the tickets bought by other audiences.

Movie theaters also need to make money. If they only sell one or two tickets in one hall, they will not be able to get back their money.

After Tang An met with Xingmei and Poly Wanhe, the lineup reached 65% at one point. Except for 28% for "Little Soldiers", there was almost no room for other films, and the box office was all cut in half.

Yesterday, the average attendance rate on the second day of the Lunar New Year was over 80%, and it was difficult to get tickets for the prime time at night without booking in advance.

Yesterday, it rose another 400 million in a single day, reaching 3900 million, which is only one step away from 4000 million.

In the major media and forums, "Tai囧" almost dominated the screen. Some media even called it the best comedy movie in the past ten years, and called Xu Zheng a new generation of comedy master.

Anyway, the praises and titles they should have have been given to them.

At noon on the third day of junior high school, Tang An made an appointment with Liu Ge, the vice president of Wanda Cinemas. Although 65% of the film schedule is already very high, judging from the attendance rate, "Lost in Thailand" still has potential to rise and needs more Arrange films.

"Mr. Liu, Wanda has developed very fast in the past two years. I remember that at the end of 07, there were only more than 20 movie theaters in the country. Now there are nearly a hundred. It must not be long before you can overtake Xingmei. It has become the largest theater chain in China." Tang An said with emotion.

In the past two years, Wanda has been one of the fastest growing domestic cinema companies, after all, it is backed by real estate giants.

Not all real estate companies can do well in theaters, after all, they are two industries.

For example, Wanda is called the real estate department theater chain, and there is Poly Wanhe, both of which are backed by the largest real estate company in China.

In addition to its own real estate development, Wanda’s success is mainly due to its initial cooperation with Warner America, which has first-class technical support, and top-notch management and operating concepts.

At that time, Wanda was not called Wanda, it was called Huaner Wanda.

However, Optoelectronics later promulgated "Several Opinions on Introducing Foreign Investment in the Cultural Field". The policy changed, and Warner Wanda became Wanda, and its development became more and more rapid.

The sky is big and the earth is big, but our party's policy, Hollywood giants have been driven away!
Last year, if SMI hadn't been frenziedly expanding in order to go public, I am afraid that Wanda's largest theater chain in China would have been owned by Wanda.

However, the development of Wanda is not easy, Liu Ge said with a wry smile, "Director Tang, theaters and film production courses are not the same. It is not that after the movie theater is built, people come to watch it. In fact, we have encountered many people in various provinces and cities across the country. Big resistance."

Tang An nodded to express his understanding, "It's the state-owned theaters in various places. They have the support of the local government, so it is really difficult to penetrate."

At present, domestic theaters are still dominated by state-owned enterprises, and private theaters cannot compare at all.

Among the top ten theater chains in the country, there are only four from the China Film Department, as well as the United Cinemas under the Moying Group, and the Jiangsu-Zhejiang Times Cinemas under the Jiangsu-Zhejiang Film Group.

Six of the top ten theater lines are controlled by state-owned enterprises, the other two real estate theater lines, and two private theater lines.

The affiliates of photoelectric and film groups in various provinces also have theater chains, which firmly control the share of the province, making it difficult for outsiders to get involved.

Tang An then chatted with Liu Ge about the management, construction, and technical issues of the theater chain. Liu Ge also talked about some theater chain matters, but he didn't say anything about confidentiality.

Liu Ge had already promised to support "Lost in Thailand", including next year's two blockbuster films, and Tang An also reciprocated, promising an important supporting actress in the film.

Anyway, I didn't shoot it myself, so I just gave it to Wu Ershan, and in exchange for the support of the second largest theater chain in China, I made a lot of money.

While talking, Liu Ge smiled and said, "Is Director Tang planning to set up a theater?"

"I have this idea. Unlike Hollywood in China, distribution companies cannot be involved in theaters. This is not learning from Mr. Liu." Tang An nodded without hesitation.

Liu Ge smiled disapprovingly, theater chains are not so fun, these large theater chains in China either rely on optoelectronics from various places, or have big groups behind them.

Even if a small movie theater has a 1.3K 100-seat hall, a 2K compatible 3D 100-seat hall, and a 2k 200-seat hall, just three halls, and it is placed in a relatively prosperous place in a second-tier city, the initial capital plus operating capital must be 200 smaller. Ten thousand.

There is also local fire protection, which is a troublesome thing. Few of the vast majority of movie theaters in China can meet the fire protection standards required by the state.

Now the market is not as big as it will be ten years later, how can local cinemas let outsiders enter the arena to compete with them so easily.

So Liu Ge is not worried at all about Tang An's competition with Wanda after setting up a cinema company.

Tang An didn't know much about theaters either, he had never been in that line of work, but professional things should be done by professional people.

Wanda's model can only be used as a reference, but he cannot do it.

The successful example of Dadi Cinema is what he wants to learn, although he took too big a step later and was too radical.

There are generally three types of theater chains. The first one is Wanda. Movie theaters are the assets of the theater chain, and each movie theater is a direct-operated theater chain.

The second type is that most of them are directly operated by theater chains, and some are franchised movie theaters.

The last one is Dadi Cinemas. There are very few directly-operated movie theaters, and most of them are franchised. It is precisely because of this model that Dadi has rapidly grown from more than 12 movie theaters in 300 to nearly 18 movie theaters in 450. , more than [-] more than Wanda.

However, there are too many franchise theaters, and the conditions are very loose. Many movie theaters with poor quality and poor performance have been taken over by Dadi, and dragons and snakes are mixed.

Later, among the top ten theaters in China, the attendance rate of Dadi Cinemas ranked second to last, only higher than that of China Film Group.

Regardless of whether it is a single movie theater, the box office and revenue are far lower than the national average data.

And management is also a very difficult problem. The phenomenon of stealing box office, using "dual system" to sell tickets, and concealing box office is also the most in the country.

Dual-system ticketing means that in addition to a system that is connected to the Internet, there is also a system that is not connected to the Internet.

The system with the external network will upload data every time a ticket is sold, and the system without the network will naturally not be able to upload, and will not be counted in the box office.

During the most rampant period of time, nearly 6% of the movie theaters that illegally stole the box office came from Dadi Cinema.

"By the way, Mr. Liu, didn't you Wanda set up a film and television production company? I heard that the registered capital is 7 million yuan. Is there any big move next year?" Tang An said again.

Liu Ge shook his head, "The platform has just been set up, not so fast."

"That's right, there's no rush for this." Tang An smiled.

Wanda entered the film and television production and release industry in the second half of last year, and invested 7 million yuan in cash at one time. Coupled with Wanda Cinemas, another giant is coming.

(End of this chapter)