China Entertainment Times

Chapter 393 IP worth billions (Please subscribe for the second update! Please ask for a monthly pass!)

In the chairman's office, after Chen Guofu came, the general manager Xu Manyun was also called by Tang An, and the three leaders of the group held a small meeting together.

Tang An picked up the teacup and took a sip, and said without haste, "You all know about Xu Zheng, and you probably guessed what he was thinking. I have already made plans for this matter, so don't worry about it. Yes, Xu Zheng will naturally come back after hitting a wall."

The box office and word-of-mouth of the 囧 series has become the largest IP in China, even "Painted Skin" and "Ip Man" are far behind.

The first two will always be filmed, but as long as the "囧" series is not popular, it is not a problem to shoot more than a dozen films.

There are so many countries in the world, and every country has to go through it once, and you can take pictures until you die.

By that time, the value of this IP may be more than billions.

But this is not like "007". The actors are required to be handsome, personable and temperamental, and Hollywood grabs a lot of them.

The 囧 series is a comedy, and there are not many talented comedians, and there are countless domestic actors who can play the leading roles in movies.

Without Xu Zhengguang, Huang Bo and Wang Baoqiang don't know whether the audience will buy it or not. .

"Then Director Tang, are you going to suspend it for a year and start it again after "Modern Times" fails at the box office?" Chen Guofu asked.

"What if "Modern Times" succeeds?" Xu Manyun added.

Tang An shook his head with a smile, "I got to know the director of this movie. He was a screenwriter before, and this is his first time directing a movie."

"Besides, he is from Zhuying Group. Xu Zheng has been a director twice in a row, and this time he also has the title of producer. It is estimated that the cooperation between the two of them will not be so smooth."

Chen Guofu nodded. Zhu Ying Group is also one of the six major film groups. Backed by such a group, the director will definitely not let Xu Zheng intervene in the filming.

And Xu Zheng has been the director twice, and it is absolutely necessary to put forward his own opinions on the filming. Conflicts are inevitable.

Once the director and the leading actor have conflicts and compete for control of the shooting, can they still make a good movie?
The previous "Looking for a Gun" was a special case. Lu Chuan's combat power was only five, and he was no match for Jiang Wen at all.

But "Modern Times" is a project directed by Zhuying Group, and it is also invested by Zhuying. Even if Xu Zheng is suspended as a producer, it will not work.

However, Xu Manyun raised another question, "Then shall we wait another year before starting the third part?"

Chen Guofu continued, "Waiting for a year is not necessarily a bad thing. A movie a year is easy to cause aesthetic fatigue, and making a movie every other year can deepen the audience's expectations."

Tang An nodded, "Mr. Chen is right. One movie a year is indeed too frequent. Most Hollywood series come out every two or three years or even longer."

Then he smiled again, "But I won't let Xu Zheng participate in the third part, it's a warning to him."

"Swapping? The director and the leading actor are both changing?" Chen Guofu hesitated.

Although Xu Zheng's disguised threat made Chen Guofu very upset, but the risk of really changing players was too great, and one carelessness would easily ruin the entire series, and the gain outweighed the loss.

"Where can I find suitable actors and directors?" Xu Manyun also asked.

"It's not hard to find an actor. This time I will write a script myself, and then I will just find a suitable director. I will also personally participate in the final editing to ensure the success of the third part of the new series."

Tang An's words gave them reassurance. All of his six films have been tested by the market, and there is no such thing as a script.

Find a reliable director, and Tang An participates in the editing, and the film is more than half successful.

Coupled with the signature of the 囧 series, it can almost guarantee the box office.

But Tang An shook his head secretly, he didn't expect that he would still write a script for his subordinates.

With so many excellent films in his head, it stands to reason that he will write four or five scripts in the next year, find four or five directors to shoot and finish the job, just sit and count the money.

But unless the original director and high-level crew are found, there will definitely be differences in the filming, or even completely two things.

Moreover, the chairman of Tangtang Group, writing scripts for his directors is too lucrative.

I wrote the script myself, so why do I need the people below.

On Sunday, May 5th, at 16:[-] pm, Tang An went to the World Trade Hotel to participate in the celebration banquet of the film "Du Lala's Promotion" directed by Xu Jinglei.

This is Lao Xu's third film. Compared with the previous two films, the box office has been greatly improved. The domestic box office has reached 1.3 million after it was released for more than a month, and it will be released soon.

With the development of the domestic film market, more and more films are released every year, and there are more and more blockbuster films.

Originally, three or four years ago, there were only two or three movies that exceeded [-] million yuan throughout the year. There were very few blockbuster movies with an investment of more than [-] million yuan, and they were all concentrated in the Lunar New Year and summer files.

But now, the total domestic box office last year has exceeded 70 billion, and the box office of domestic films is nearly 40 billion, an increase of 50% compared to last year, which is twice that of 07 and 05 times that of 3.5.

Moreover, there were as many as 18 movies with a box office of over [-] million last year.

The market is getting bigger and more directors are stepping into the [-] million yuan club, and the competition is getting bigger and bigger.

In the past, the two major schedules of summer vacation and Lunar New Year were two movies competing, and any more would exceed the market capacity.

But now, there were two [-] million-level blockbusters released last summer, and there are still several more than [-] million.

In the Lunar New Year file, there are five blockbuster films released in December, and the competition is fierce.

Many producers have set their sights on the National Day, Spring Festival, and even Qingming Festival and May Day in April and May, which have been neglected before.

In 2008, the country adjusted the new statutory holidays. The May Day holiday was changed to one day, and the National Day holiday was changed to three days. Qingming, Mid-Autumn Festival, and Dragon Boat Festival, which were not holidays in the past, were all set as one-day statutory holidays.

More is a holiday, and after the adjustment, basically all parts of the country have three days off.

Therefore, Qingming Festival in April, Labor Day in May, Dragon Boat Festival in June, summer vacation in July and August, Mid-Autumn Festival in September, National Day, New Year's Eve, New Year's Day, and Spring Festival in September form several through- Year-round schedule.

Basically, only March between the Spring Festival and Qingming Festival is the unpopular period.

Although it is not as fierce as the competition of three or four blockbuster movies in every small holiday in the later generations, at least there will be no shortage of movies released throughout the year.

In the just-concluded April Qingming Festival, there were "Ip Man 2: The Legend of the Grand Master" with a box office of 3000 million, "Eastern Wind and Rain" with a box office of 1.3 million, and "Du Lala's Promotion" with a box office of [-] million.

In the ongoing May 2st, "Iron Man 3" exceeded 2200 million in ten days, and "How to Train Your Dragon" made [-] million in three days.

Five years ago, the box office of these five movies was comparable to that of an entire Lunar New Year file.

(End of this chapter)