China Entertainment Times

Chapter 410 Super High Row Movies (Please subscribe for the first update! Ask for a monthly pass!)
In a 3D projection hall of Xingmei International Cinema, more than a dozen theater executives gathered here to watch the first real 3D movie in China.

The 100-minute movie passed quickly, and the final scene was frozen in Liu Ye's back to Tang Yan, walking out of the training ground with ease.

On the screen, Tang Yan, who was sweating profusely in a tactical vest, looked at his back with doubts in his eyes.

The distance between the two slowly lengthened until Liu Ye was no longer visible.

In the end, the camera cuts to the front of Liu Ye. He is wearing a military uniform and looks straight, with a smile on his resolute face.

After the movie was played, the executives of the major theaters in the middle were still pondering, thinking, and weighing.

The movie is exciting enough, and the actual battle scenes are extremely real and shocking.

Not to mention the plot, they didn't guess the direction of the plot at all. When Liu Ye reset after his death for the first time, he devoted himself to watching the movie with all his heart.

The 3D effect is also very good, although it is not as good as "Avatar", but it will definitely blow up the rubbish 3D released this year.

Even "Gravity", which was shot in 3D, is not bad at all.

It is indeed a 5000D movie converted from 3 million.

They were measuring the market for this film, but the "audience" behind them exclaimed after the film ended.

"The special effects are great. When crossing the river at the beginning, so many fighter jets and warships can be pulled to collect and pay!"

This is obviously a patriotic young man!

"It's too hot, wearing that kind of mecha is almost like a Doll Gundam."

"It's a pity that Liu Ye and Tang Yan didn't get along in the end. I thought they would be together!" The emotional girl was about to cry.

"Stop arguing, I knew I wouldn't let you in."

The general manager of the movie theater quickly scolded several of their employees, and apologized with a smile on his face, "Bosses are really sorry."

These few were employees of the movie theater, and they were all Tang An's fans, so Tang An let them in.

Anyway, it's 3D, so I'm not afraid of sneak shots.

But Tang An thought that it was time to install a slightly smaller 3D screen in the company, and he had to go outside to try it out.

The general manager of the movie theater kicked out a few employees, and approached with a stern face, "Tan Dong, Tang Dong, can you put the premiere here when you see it?"

Every movie theater wants to host the premiere of a blockbuster movie. Besides selling tickets, the most important thing is to attract customers.

But Tan Hong refused immediately, even though this is a movie theater directly operated by Xingmei.

"Forget about the premiere, I'm afraid you won't be able to accommodate thousands of viewers."

"That is, that is, Tang Dong's movie will definitely premiere in the Ten Thousand People Stadium. My place is indeed a bit small."

"Mr. Liu, thank you for lending us the venue. You will hold two screenings before the screening." Tang An said with a smile.

The general manager of the theater was overjoyed. Although he didn't know how many screenings could be arranged in the capital, it would be very good for his cinema to have two screenings. At least it could attract a large number of customers.

"Thank you so much, Director Tang. Don't worry, I will definitely make arrangements when the time comes. I can do it anytime I want."

After finishing speaking, he didn't stay any longer. Tang An's words just now meant to drive people away. After all, they still had something to talk about.

All irrelevant people have gone out, and we can talk about filming next.

The heads of the operation department of these theater chains didn't speak first, there was nothing to talk about the film, and with Tang An's reputation, he knew how to arrange the film after thinking about it with his feet.

But false 3D is also an uncertain hidden danger. If there are still audiences who still hold subjective opinions, the impact will be great.

Tang An also knew their worries. During this period of time, trolls began to appear on the Internet to smear Tang An and "Edge of Tomorrow", but the four major companies worked together in public relations to keep the public opinion within an acceptable range.

It not only maintains the popularity of the movie, but also makes bad-mouthing and smearing remarks a minority.

Tang An nodded his assistant Xiao He, and said with a smile, "Everyone, why don't you take a look at this data first?"

Xiao He immediately sent statistical documents to them. This is a report given by several domestic large-scale statistical machine agencies. He randomly interviewed people of all ages in different occasions in various large, medium and small cities across the country. Fans, derived data.

The above shows that nearly 3% of movie fans will walk into the cinema at the beginning of the movie's release, and what they want to see most is IMAX3D and [-]D.

More than 2% of the audience expressed that they would watch the 3D version first, look at the special effects, and wait for friends and relatives who have watched the [-]D version to share their experience before making a decision.

The remaining nearly 3% of the audience expressed their resolute boycott against Tang An and the act of defrauding money with fake [-]D.

Li Kai, the operation director of Wanda Cinemas, glanced at these figures briefly, and spoke first, smiling at Tang An and Yu Dong, the four producers.

"Tang Dong's films needless to say, our theaters are willing to arrange 70% of the films in the first week."

70%!

It is absolutely unprecedented to schedule 70% of the films in the Lunar New Year file. You must know that "The Orphan of Zhao" will be released in two days.

Although the other theater executives were a little strange, they didn't think too much when they heard Li Kai's voice.

Liu Ge, the vice president of Wanda Cinemas, was poached by Tang An, and 9% of the vacated vice president position would fall to him, the head of the operations department.

It's like Tang An indirectly helped him take a step forward, which is considered reciprocal.

However, "Edge of Tomorrow" is also worthy of 70% of the film schedule. This is the first hard science fiction in China.

After negotiating for nearly an hour, Wanda, Bernard, Polywan and these theaters all agreed on 70% of the film schedule in the first week.

Xingmei also invested in the release of "The Orphan of Zhao", and it can only arrange 60% of the films after two rounds.

The other theaters each gave about 60% of the filming, and the average filming was about 65%.

And because "The Orphan of Zhao" was released two days late, nearly 80% of the film schedule was even given in the first two days!
Throughout early December, there were two films, "Edge of Tomorrow" and "The Orphan of Zhao", and Chen Kai should be given some face. After all, he is a big director, and the producer Fang Moying Group itself has a domestic top ten theater chain.

Of course, that was just a few days ago. If the early box office of "The Orphan of Zhao" is not satisfactory, the theaters will not hesitate to cut down the lineup.

65% of the film schedule, all 3D and IMAX screens, this scale of release is absolutely unheard of in the Lunar New Year file.

On the afternoon of November 11, the comedy love movie "10 Days of Broken Love" held its premiere ceremony at Poly International Cinema near the front gate of Tiananmen Square.

After nearly a month of publicity, as well as the bundled marketing with Taobao, the concept of Singles’ Day has been accepted by the audience.

Not only did it advertise on the homepage of Taobao.com, but Taobao also cooperated with some stores to hold an event. If you place an order exceeding a certain amount on Double Eleven, you will be given a movie ticket exchange coupon.

Nowadays, with the gradual popularization of smart phones, the Taobao client has already been launched. The Taobao gave a splash screen recommendation for a week. Once the app is opened, there will be a 5-second movie poster.

And Tang An will also put up an advertisement for Taobao at the opening of the film, and the double eleven and Taobao advertisements are also embedded in the movie.

According to Taobao’s estimates, at least 1500 million users will participate in the snap-up on Double Eleven.

In the end, the two parties agreed that as long as the box office of "33 Days of Broken Love" reached 1.5 million, that is, 500 million movie viewers, neither party would have to pay the other party's advertising fees.

If it is less than 1.5, the advertising fee will be paid by step, and the same is true for more than 1.5.

If the box office can reach 3 million, Pabao will need to pay Hantang Media 800 million in advertising fees, and the highest echelon of 1500 million and above is [-] million in advertising fees.

If he went to the street, Tang An would have to pay Brother Ma.

At first, the ladder set by the other party was to reach the top of the box office of [-] million. This was because Tang An had produced two big dark horses.

If you are a newcomer, don't talk about negotiating, even if you pay to advertise, others may not accept it.

Of course, Tang An also had the title of producer of this film.

The advertising fee of more than 1000 million is just a drizzle for Dibao. If this movie is really popular and brings a large number of users to Dibao, it will not be a one-shot deal.

Although it is not as good as the 5000 million advertising fee given to Huayi by the Tangshan government, for a film with a production cost of only 1600 million, such a large amount of advertising fee is already very good.

(End of this chapter)